Social Media Career Fair.
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Transcript of Social Media Career Fair.
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Social Media Career Fair.
Getting Active in Social Media.Today.
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“The skills you had that
got you the job are not the
skills you need to do the job.”
Ford Motor Company
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your old job• Communications strategy• Internal communications• Media analytics• Media relations• Community relations• Business metrics• Communications planner• Hard worker
your new job• Futurist• Driving instructor• Marriage counsellor• Speed dater• Mah-jong player• Astronomer• Bicycle repairman• Dragon Boat racer
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but first.
it
context
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airwaves one to many
movable type one to many
telegraph & phone one to one
recorded image one to many
500 years4 revolutions
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“the largest increase in expressive capability in human history.”
- Clay Shirky, Author
REVOLUTIONGLOBALONLINE
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publishers formerly known as audiencemany to many
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“Every generation
needs a new revolution.”
Thomas Jefferson
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two driverstrust technology
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in one generation the nature of trust has changed irrevocably
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trust to operate in society’s
best interest
o Armed forces +43%o NGOs +27%o Education system +26%o Health system +17%o Trade unions/labor +2%o Legal system -2%o Global companies -9%o Large national companies -10%
Accenture The Business of Trust, World Economic Forum “Voice of the People Forum”
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‘The Occupy Movement’ began
17/9/11and is now global
Profile of Protestors: “1/3 were older than 35, half were employed full-time, 13% were unemployed and 13% earned over $75,000.” – Baruch College School of Public Affairs
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You Are No Longer Trusted
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but we trustMiss Fong in Hong Kong
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trust me
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Asia-Pacific mobile internet users will nearly double from 623.3 million in 2011 to more
than 1.22 billion in 2015 eMarketer
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powerfuleasyfastconnectedubiquitouscheap
in your
pocketnow
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your new jobinstructions
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build a culturehonesty only policyidentify yourselfsocial media guidelinestrainingconstant communicationclarity about home, workdon’t start unless
committed
inform
educaterepeat
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people trust brands that build a personal relationship
Blogs
Social Networks
Online Communities
Radio
Online Brand Content
TV
Search
Rewards Programs
Mobile Marketing
Direct Mail
Opt-in E-mail
Online Display Advertising
Mas
sTa
rget
edPe
rson
alize
d
Trial AdvocacyRelationshipsAwareness LoyaltyConsideration
TRUST
Pers
onal
izatio
n
Digital Traditional 20
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start bylistening
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how to listensocial media monitoring
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trytalking
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outreach basicsstart smallbe consistentcreate a unique voicebe relevantbuild a network, create alliesregister everywherelisten and respond
register
connectfind your voice
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“We have studies showing that brands connecting aggressively through social media are generating far greater revenue growth than those that are not.Marc Pritchard, Chief Marketing Officer, Proctor & Gamble, September, 2009
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harness your
network
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building alliescreate relationshipsknow who is who conversations are two waybe supportive make it habit to be onlinelisten and helpask for guidance, feedbackbe really quick
to make
friendsbe a friend
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in a connected world, power shifts to those best able to connect.
Dov Seidman
“ ”
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constantly
evaluate
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milestoneslink to business planmeasure engagementtrial programsask for feedback
understand
measureevaluate
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the price of success is hard work
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Corporate Communications Media relations Change management Corporate branding and positioning Reputation management Crisis communications Issues management CSR programmes Internal communications
Financial Communications Investor Relations Financial reporting Mergers & Acquisitions Corporate Defense Management Buyouts IPOs/Listings/Capital raisings Private Equity
communications support Restructuring
Public Affairs Government Relations Competition issues Merger control issues Regulation issues Litigation support European Affairs Opinion building Policy and legislation
monitoring
now a word from my sponsor…
Social Media Listening and Analysis Policy Development Stakeholder Engagement Program Development Training Outreach Crisis Communications
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Over 350 highly experienced professionals Over 40 nationalities Blue-chip clients
Global Footprint, Local Knowledge, Coordinated Across the World31 offices, 25 countries, 6 continents, 1 firm
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“If you don’t like
change,you’re going to
like
irrelevance even less.”General Eric Shineski, Retired Chief of Staff, U.S. Army
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Read:http://
FacingChina.me
FacingChina
Attend: #3Shots - 23 April @ 18:00
Download:SlideShare.net/
Wallyballoo
Follow
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questions?