Social Media for Social Change
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Social Media for Social Change Khalil Tarhouni 13-11-2013
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Presentation on how to build and engage a community, how social media can help us in doing it, how social media is changing behaviors, how can we assess the social change through social media Les réseaux sociaux pour un changement social
Transcript of Social Media for Social Change
Social Media for Social Change
Khalil Tarhouni13-11-2013
What do you think the session will be about ?
What does community
mean to you ?
What are the specificities of a community ?
How do we recognize a community?Can we create a community?
If yes, How?
If not, Why?
The DNA of
Community
‐Shared purpose: united by a common threads
‐Networked interactions: Activity among and throughout the network
‐Hosts As Contributors: the is an active, engaged participant in it
‐Continuous and Evolving: ebb and flow
Important
concepts
Collaboration
Shared ideas, passions and experiences
Relationship building
Room for divergent views
Common language and knowledge, dialog
Social structure emerges organically
Video time
Try to take notes
Video time
Try to take notes
Let’s discuss it !
Social Media
What is “Social Media” ?
If MySpace is a social media site, and Mag.nolia is a social media site, and
Wikipedia is a social media site, then just what is social media?
Is it social networking?Is it social bookmarking?
Social media refers to the means of interaction among people in which they create, share,
and/or exchange information and ideas in virtual communities and networks
Source:
What’s New ?
>Youtube
>Instagram…
What’s New ?>Facebook>Twitter>LinkedIn>Youtube>Instagram…
More detailed “About” section for personal and communities (Vs LinkedIn)
Boost posts, promote pages easily
Timed posts
New Insights (Vs Google analytics)
Toolbar and web search (vs Google)
Facebook page app (for mobile)
What’s New ?>Facebook>Twitter>LinkedIn>Youtube>Instagram…
Trending topics (TT) linked with the people you follow
More apps for efficient use (tweetdeck)
More apps for insights (Smull)
Conversations first
What’s New ?>Facebook>Twitter>LinkedIn>Youtube>Instagram…
Pictures on your profile (apart from the profile picture :p)
Volunteer aspiration
New Look for LinkedIn Groups
New LinkedIn Company/NGO Page Analytics
What’s New ?>Facebook>Twitter>LinkedIn>Youtube>Instagram…
Turning comments into conversations that matter to you
New Charts in YouTube Analytics
YouTube Subscribe Button for Websites
More Tools to Build Channels
What’s New ?>Facebook>Twitter>LinkedIn>Youtube>Instagram…
Infinite scroll on user profiles and other grid views.
Filtered photos are now saved to a separate album called “Instagram” in the iOS camera roll.
Foursquare button on location pages that opens the Foursquare application, or mobile website, with details about the venue.
Videos (vs Vine)
What about ?
>Foursquare
>Flickr
>Tumblr
>Google+
>Blogger ???
How do you use Social Media with you community ?
Do you know what they
need?
Do you know you
community?
Do you have any strategy ?
POST methodPeople: target? Tools used? Comfortable?Objectives: listen, talk, raise awareness, increase trafic, improve reputation…Strategies: what do you want to accomplish? Ressources?Technology: Now you can choose
Your social media audienceLesson1: You can’t “create” a communityLesson2: Not everyone “uses” SM (creating vs sharing)Lesson3: SM takes timeLesson4: You need to “own” itLesson5: Take time to search and listenLesson6:Share, collaborate, converse, ENGAGE
If MySpace is a social media site, and Mag.nolia is a social media site, and
Wikipedia is a social media site, then just what is social media?
Is it social networking?Is it social bookmarking?
General tips:
Make sure you have metrics and measureRelationships firstCreate a culture of ownershipDo only what is possible to do well, It’s okay NOT to do it all
Social Media in the ArabWorld:
Influencing Societaland Cultural Change?
Arab Social Media Report_July2012
