Social media for organizational development professionals
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Transcript of Social media for organizational development professionals
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Social Media for Organizational Development Professionals
with Laura Rubinstein, CHtSocial Media Marketing Strategist
www.TransformYourSocialNetWorth.comfacebook.com/CoachLauraR
Copyright 2010 Transform Today. All rights reserved.
www.TransformYourSocialNetWorth.com
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Agenda1. Why bother with social media?2. Specific Examples of other OD firms are
using social media3. How do OD training and consulting firms
get business using social networking4. What are the essential tasks to commit to
time and energy, to get business on social media
Copyright 2010 Transform Today. All rights reserved.
www.TransformYourSocialNetWorth.com
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Where are you at?My LinkedIn profile is 100% completeI have received recommendations on LinkedInI have participated in a LinkedIn GroupI have a Twitter accountI have a facebook business page (in addition to my
personal profile)I have met new people/colleagues on social mediaI know how to post an update to LinkedIn, Twitter
and/or FacebookI use social media as a valuable resource
professionally.Copyright 2010 Transform Today. All rights
reserved. www.TransformYourSocialNetWorth.com
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Let’s check in. Do you believe…1. Social media is basically for people who
have lots of time to spend reading things about others personal lives
2. Social media marketing is best for people targeting average consumers or entrepreneurs
3. Social networking only works for salesy type people
4. Social networking is irrelevant to CEO’s and serious corporate playersCopyright 2010 Transform Today. All rights
reserved. www.TransformYourSocialNetWorth.com
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Why Bother With Social Media? Credible businesses have a facebook page
and twitter account
Take what you know about the world today and then ask yourself, can a CEO remain relevant if they're not versed in the new language of the people they serve?
If you’re on social media you can easily stay “in the know” about your industry and your brand
ACCESS! Copyright 2010 Transform Today. All rights reserved.
www.TransformYourSocialNetWorth.com
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Social Media & Social Networking Means Different Things to Different People
Tools to get the word out about your level of expertise, experience, background and uniquenessWould you like Fortune Magazine to do a story on you?
Ways to serve your clients at a higher levelBuild your credibilityImprove visibilityConnect with other professionals who may
refer business to youMake connections with key corporate leaders
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Massachusetts Bay Organizational Development Group Uses Social MediaTwitter feed
on rightGroup on
LinkedInOpt-in
Copyright 2010 Transform Today. All rights reserved.
www.TransformYourSocialNetWorth.com
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Your Competition is More Visible
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Does your website look 2010?
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“Twitter is the new CNN”Want to be found…. Post to twitter (via
LinkedIn)Every tweet is indexed by GoogleEngage with your industry and target
industryUse keywordsSet up a blog
Copyright 2010 Transform Today. All rights reserved.
www.TransformYourSocialNetWorth.com
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Had a great discussion this week with a CEO about restructuring the sales team to minimize non-selling (very expensive) tasks.
Jason Fried has an interesting article in Inc Magazine about how CEOs manage conflict in the workplace. http://www.inc.com/magazine/20100701/managing-conflict.html
Tweet and Be SEEN as the Resourceyou ARE
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Participate in the Conversation
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Is your power resume on LinkedIn?
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Essential Social Media Tasks1. 100% complete your LinkedIn profile 2. Set up a blog3. Import your blog to LinkedIn, Twitter and
Facebook4. Add a presentation to slideshare/LinkedIn5. Make connections with colleagues and
industry leaders on LinkedIn
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Want this presentation?Connect with me on LinkedIn
http://linkedin.com/in/laurarubinstein
Stay in touch – Complimentary [email protected]
More ideas for your social media:www.TransformYourSocialNetWorth.com
Copyright 2010 Transform Today. All rights reserved.
www.TransformYourSocialNetWorth.com