Social Media for Busy Professionals
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Social Media for Busy Professionals Kate Bladow Strategist, Powered Pursuits
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A presentation for the 2011 Virginia Annual Statewide Legal Aid Conference. It's important that every advocate understand the impact of Facebook, Twitter, LinkedIn, and other social media tools on their clients and casework. This presentation introduces the different tools and suggests ways advocates can use them for outreach, research, pro bono attorney support, and advocacy. Also, we'll look at uses of the tools that can potentially endanger a legal aid client's case.
Transcript of Social Media for Busy Professionals
Social Media for Busy Professionals
Kate BladowStrategist, Powered Pursuits
We All Network
But Now It Doesn't Just Look Like...
It Also Looks Like...
People Use Different Tools
VocabularyProfilesPages
GroupsFriends
Quick Stats• More than 800 million
active users• 50% of those users log on
in any given day
Some Examples
VocabularyTweets
RetweetsLists
Followers
Quick Stats• 190 million users• 65 million tweets/day• More than 800,000
searches/day
Some Examples
VocabularyProfiles
ContactsCompanies
Groups
Quick Stats• 120 million members• 2 billion searches for
people in 2010
Some Examples
VocabularyPosts
CommentsRSS Feeds
News Reader
Quick Stats• Over 155 million blogs
have been identified• Almost 2 million posts
indexed every 24 hours
Some Examples
What To Do When You Don't Have Much Time
1. Set up a LinkedIn profile.2. Listen to what's happening online.3. Participate in a community.4. Create and nurture a community.
Start Up Tasks• Sign up.• Set up profile.• Add connections.
Create a LinkedIn Profile
Ongoing Tasks• Add connections.• Update profile.• Respond to
messages.
Demonstrations
1. LinkedIn profile
Start Up Tasks• Sign up for a news
reader.• Set up keyword
alerts for sites you want to listen to.
Listen to What's Happening Online
Ongoing Tasks• Review material.• Tweak keywords.
Demonstrations
1. Google Reader2. Google Alerts3. Twitter Search4. LexMonitor
Start Up Tasks• Find the right
community for you.• Listen and get to
know community's culture.
Participate in a Community
Ongoing Tasks• Participate.• Add value.
Demonstrations
1. Twitter2. Facebook3. LinkedIn Groups4. Blogs
Start Up Tasks• Set up the group.
Create and Nurture a Community
Ongoing Tasks• Create content.• Market group.• Administrating
group.
Demonstrations
1. Blogs2. LinkedIn Group3. Facebook Page4. Facebook Group
Tips● Be a person and remember there are
people on the other side.● Post whatever you want, but be
ready to live with the consequences.● Combine your online and offline
networking for the greatest impact.
Tips● Make it a good habit.● Watch what other people do and
then figure out your style.● Mix personal and professional. Or
don't. It's up to you.● No one knows what their first post
should be. Just post something and get it over with.
