Organizational strategies for social media
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Organizational Strategies for Social Media Abbas Alidina (@AbbasAlidina) Social Media Masters Forum 2012, Bahrain #SMMF2012 September 12, 2012
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Abbas Alidina, Founder & Director - Logicks; presenting Organizational strategies for social media at the Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
Transcript of Organizational strategies for social media
Organizational Strategies for Social Media
Abbas Alidina (@AbbasAlidina)
Social Media Masters Forum 2012, Bahrain
#SMMF2012
September 12, 2012
The Business World Has Changed
The Social Consumer
Which Department Should Manage Social Media?
Who Should Manage Social Media?
The Poor Marketer
Marketing Customer Service
Technical Support
Human Resources
#BenihanaKUW
United Breaks Guitars
“I will produce 3 songs about my experience with United Airlines to be viewed by anyone in the world.”
- Dave Carroll
United Breaks Guitars. 10 Million Views Later…
“I will produce 3 songs about my experience with United Airlines to be viewed by anyone in the world.”
- Dave Carroll
- Dave Carroll
The Social Media Honeymoon Period is Over.
Social Media Crises Are Rising
Number of Social Networks Are Rising
Number of Social Media Accounts Are Rising
So Why Do We Need an Organizational Strategy for
Social Media?
Social Media Spans Across The Organization
Internal and External Social Media
Social Media
ExternalSocial Media
Internal and External Social Media
Social Media
Internal Social Media
External Social Media
Employees
For a Social Organization,Internal Communication is Just
as Important asExternal Communication…
Organizational Models
Social Organizational Models
Decentralized
Continuum of Business Models
Social Organizational Models
Centralized Decentralized
Continuum of Business Models
Social Organizational Models
Centralized DecentralizedCoordinated
Continuum of Business Models
The 3 Pillars of a Social Organization
The 3 Pillars of a Social Organization
People Process Technology
The 3 Pillars of a Social Organization
People Process Technology
The 3 Pillars of a Social Organization
People Process Technology
The 3 Pillars of a Social Organization
People Process Technology
The 3 Pillars of a Social Organization
People Process Technology
The 3 Pillars of a Social Organization
People Process Technology
Tip #1
Start with People andYour Company Culture
Start with a Social Media Policy
Ibrahim Elbadawi@iBadawi
Tip #2
Measure, Measure, Measure.
Internal vs. External Measurement
External
ClicksTraffic
Conversions Subscriptions
Internal vs. External Measurement
External
Employee Participation# of Employees Trained
Process EfficienciesCustomer Satisfaction
Internal
ClicksTraffic
Conversions Subscriptions
Tip #3
Continuously Adapt & Improve
Continuously Adapt & Improve
Thank You
Abbas AlidinaFounder & DirectorLogicksAbbasAlidina.com@AbbasAlidina
