Is social media a real reflection of the public opinion?

A US/Jordanian Social Media Strategist with the ability to translate

concepts into strong social media campaigns. Managing Zain Jordan Social Media and most recently served as the D i g i t a l D i r e c t o r for the Jordanian Government, where he managed social media for the Prime Minister and the Government as a whole.

Managing and consulting public, NGO and private brands.He was listed as one of Top 100 Most Influencer Arabs on Twitter in 2012.

Khaled ElAhmad

/Shusmo/Shusmo

Social Media Video

Social Media in the Middle East: http://bit.ly/1mqjiga

Photo credit: http://bit.ly/w5PtXf

History of Content

Photo credit: http://bit.ly/w5PtXfPhoto credit: http://bit.ly/w5PtXf

History of Content

Photo credit: http://bit.ly/w5PtXf

History of Content

User Generated ContentUGC

Brand Name

Peers

Sector

Who are talking about your Brand?

What can you learn from your Peers?

Stay updated

Keywords

Tools

Google Alerts

Topsy

SocialMention

BuzzSumo

What are theKey Performance Indicators?

Reach

Engagement

Sentiments

Social Media Stories

Bad Use of Social Media

Bad Use of Social Media

Bad Use of Social Media

Bad Use of Social Media

Good Use of Social Media

EarthquakeVideo

Social Media faster than Earthquake: http://bit.ly/XSy2sF

Good Use of Social Media

Good Use of Social Media

Good Use of Social Media

Rachel Water Video: http://bit.ly/1mHrucr

Good Use of Social Media

Good Use of Social Media

Good Use of Social Media

Malawi Water Campaign: http://bit.ly/1B2YVXM

Is social media a real reflection of the public opinion?

You tell me

Khaled ElAhmad

/Shusmo/Shusmo