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Optimise your traffic by generating great search ratings; getting your key words right...............pays off.

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Headlines and Titles. •8 word titles atract the most clicks, as do odd numbers rather than even•End your title with a ‘?’ Not an ‘!’•Thumbnails are 27% more effective than logos in generating clicks•Group your keywords

Katie Armstrong

Twitter – •Make it pop•Worth sharing=retweet•Be original •Education or entertainment

SlideShare – •Engage with Infographics•Share your knowledge•Make it snappy•Use Audio

Facebook – •Give you brand a face•Create personality•Employee satisfaction

Katie Armstrong

Choose your networks wisely and tailor your content to fit each one. Who do you want to reach, where are they, how

will you get your message across?

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•Blogs. 1 topic. Offer a solution to a relevant industry problem.•White papers . Beneath the surface; studies, activities or implementable solutions.

Subscriptions to features and educational round-ups. •Videos – inform, entertain and educate with visuals.

So, the next time you’re feeling creative, ask yourself, “am I solving a problem for my audience or just contributing to the

noise?”

Tips for Trenders, Tweeters and Teachers

Two way street

Train your ear,Encourage feedback,Hold Q&A’s,Generate surveys,Remember to respond.

Unbelievably, 45% of Tweets are left unanswered and only 5% of Facebook enquiries and questions recieve a response.

Katie Armstrong

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SOCIAL MEDIA

The 3 Essential Connection Criteria.

Choose your Channels Hone your Viral Voice Be Consistent

Katie Armstrong