Social Media Case Study on Baskin Robbins
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Case Study: Baskin Robbins Indonesia About Baskin Robbins is the world’s largest chain of Ice Cream shops with more than 6,700 locations in nearly 50 countries. Baskin Robbins was named in the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31 st annual Franchise 500 ranking. Baskin Robbins creates and markets, innovative, premium ice cream, specially frozen desserts and beverages, providing quality and value to customers at nearly 7,000 retail shops in nearly 50 countries. Baskin Robbins is a part of the Dunkin’ Brands Group, Inc. Read more here Mission Baskin Robbins’s mainly focuses on the quality, and community to last and desire to share it with others. Baskin Robbins believed that people should have choices, so they offered 31 flavors, one for everyday of the month. In order to expand franchise all over the country & ultimately to increase sales, Baskin Robbins is constantly working on the next great
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Transcript of Social Media Case Study on Baskin Robbins
Case Study: Baskin Robbins Indonesia
About
Baskin Robbins is the world’s largest chain of Ice Cream shops with more than 6,700 locations in nearly 50 countries. Baskin Robbins was named in the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500 ranking.
Baskin Robbins creates and markets, innovative, premium ice cream, specially frozen desserts and beverages, providing quality and value to customers at nearly 7,000 retail shops in nearly 50 countries. Baskin Robbins is a part of the Dunkin’ Brands Group, Inc.
Read more here
Mission
Baskin Robbins’s mainly focuses on the quality, and community to last and desire to share it with others. Baskin Robbins believed that people should have choices, so they offered 31 flavors, one for everyday of the month.
In order to expand franchise all over the country & ultimately to increase sales, Baskin Robbins is constantly working on the next great flavor, the next great treat and finding the next great franchise owner. Baskin Robbins has great Brand power and therefore fully utilizing the power of social media by making its presence on all social media channels and interacting with fans.
Baskin Robbins Indonesia Photo Contest 2012
Baskin Robbins is running a Photo Contest with the help of SocialAppsHQ’s Apps; where fans are suppose to send their photo with Baskin Robbins ice cream.
Note: Baskin Robbins has also internationalized their content according to their target audience. This will help them to increase engagement & interaction with their fans in Indonesia.
Result:
Number of Entries- 142
Number of Votes- 2311
Due to Photo Contest Campaign, Baskin Robbins is able to double their leads that led to increase in potential customers. Baskin Robbins is running this contest only for its Indonesian fans & this is one of the best strategies to increase the awareness about the brand and products by engaging with the targeted audience.
Key Takeaways:
Launch creative incentives Post highly shareable content Build a tight community
If you want to progress in business, don’t wait to be discovered. Make sure you have a great online profile and a positive brand. Get Started with SocialAppsHQ now!
