7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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_BFE_ _\SB\EI^ D@S NKLNB

]seek|el C~ 7(

Kna|ab _sntb|btb

Snan Cab|nb

_bhees Oa`ulabs~

_bs|abj Iu}|b

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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G`nk| tek|use ce|yeek Hbabsba|sb Lbns~ ]s`luo|

Hbkudbo|usnki ]t|+ F|l+ $ U_ Cbel ucnlnbs~ `d Bffnel

L`heor ]FO +

Cbjnk S`ccnk e|u} a`} nk Nklnb nk Leoehces >?

@}ekel dns| Noe(osebh }bsf`s nk Huhcbn+

\bsie|el u}}es nko`he a`uea`fl+

_e|u} }bsf`s nk hbg`s on|ne fnje Key Lefan bkl Huhcbn+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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_nwe `d |ae }bsf`s yb 25==(3=== r+ d| nkn|nbff~+

Ke|y`sj eq}bklel |` 239 dsbkoanee nk 4= on|ne+

_`usoel n| sby hb|esnbf ds`h U_+

O`h}bk~ uel Gbh`ob O`ddee cebk& Iefb|nk bkl

Hbsahbff`y b Nkiselnek|+

Cu| o`h}bk~ |`} unki n| b nh}`s|nki Gbh`ob O`ddee yb

bibnk| i`teskhek| }`fno~ bkl iefb|nk bkl hbsahbff`y

ab bknhbf `snink nk n|+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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\ae }snoe `d |ae noe(osebh yb huoa aniaes |abk btesbie

Nklnbk noe(osebh+

\ae~ dbnfel |` iekesb|e uc|bk|nbf bfe `tes |ae ~ebs+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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Oabkie nk \`} Hbkbiehek| b ]bkjbg Oab|usteln |bje

`tes b OE@ d`s Nklnb $ _`u|a Bnb+

Uktnbcfe @u|fe| nk O isble on|ne yese of`el l`yk+

Seluoel n| ke|y`sj |` 22= dsbkoanee bkl ?5 on|ne+

_nwe `d _|`se yese seluoel |` 35=(?== r+ d|+

\bsie|nki Nklu|sne uoa A`|ef bkl Bnsfnke yanoa

iekesb|el bs`ukl ?=% `d n| |`|bf cunke+

\bsie|el ~`u|a cef`kinki |` |ae u}}es nko`he ob|ei`s~+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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O`koek|sb|el `k B Isble On|ne d`s dus|aes eq}bkn`k+

B key o`koe}| yb }fbkkel(_|`se `d |ae Du|use !_@\D.

yanoa nkofule7

Seleniknki `d 9=% `d n| `u|fe| |` }s`tnle b Key

Bhcnekoe+ @u|fe| fnje Jn`j ( F`y Nkte|hek| `d ? Fbja(2 Hnffn`k+

Tek|usel nk|` Noe(Osebh Obje nk Huhcbn yn|a a`he

lefntes~ dbonfn|~+

D`sb~nki nk|` }se(}bojel noe(osebh ou}+

_`fl |as`uia Hbff& _u}eshbsje| bkl Huf|n}feqe+

Fbukoanki b key Ln|sncu|n`k ]`nk| c~ yb~ `d _a`}(nk(

_a`} noe(osebh o`uk|es+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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S+ 2= hnffn`k ( Bff`ob|el d`s Nkoek|nte |` |bdd b yeff b d`s

}s`h`|n`k febdfe|+

G`nk| ]s`h`|n`k yn|a Huf|n}feqe+

]fbkkel |` fbukoa |efetnn`k o`hhesonbf+

Cbjnk S`cnk fbukoael |y` oaehe7(

Cs`oause _oaehe Ou|`hes yese `ddesel b 5=% lno`uk|

`k }s`luo| `d S+ 3>>+

Tbfue Blln|nte _oaehe @ddesel dsee o``} `d Noe(osebh

yn|a oes|bnk }s`luo|+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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Hbsje|el n| }s`luo| yn|a ]nwwb au|+

O`h}bk~ seluoel |ae }snoe `d n| ]s`luo|+

B}}fnel |ae nleb `d `ddesnki Noe(osebh t`uoaes b O`s}`sb|e

Ind|+

T`uoaes yese bf` intek |` Nklntnlubf Ou|`hes+

Nh}`s|bk| leonn`k ( @u|`usoe n| Ln|sncu|n`k Ke|y`sj+

_}eonbf \ebh yb }fboel d`s eddnonek| bkl `sibknwel _u}}f~

Oabnk+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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D`ouel |` nh}s`te Ou|`hes _estnoe Fetef c~ \sbnknki+

Letef`}el bk Nk|eisb|el \sbnknki H`lufe

D`shb| n cbel `k n| Nk|eskb|n`kbf H`lufe

\sbnknki H`lufe nkofulel 7

U}isblnki `d Eqn|nki _jnff _e|

Letef`}hek| `d key B||n|ule

]fbkkel |` @u|`usoe H`lufe `k Iekesbf _jnff fnje A~ineke&

Dns| Bnl& e|o+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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HBSJE\ _OEKBSN@

O`h}bk~ Dns| Ke| ]s`dn| nk 22 ^ebs nk 3==?(=

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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OB_E _UHHBS^

Nkn|nbf _|sb|ei~ bl`}|el c~ Cbjnk S`ccnk& nk Nklnb yanoa lnl

k`| ~nefl seuf|+

Se|suo|usnki bkl Eq}bkn`k `d |ae Ln|sncu|n`k Ke|y`sj

ukles|bjek c~ |ae O`h}bk~+

]s`h`|n`k He|a`l |` nkosebe _bfe+

@|aes hebuse fnje \sbnknki `d Dsbkoanee abte bf` ceek

lnouel+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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Oabffekie nk If`cbf Noe(Osebh _bfe

]esoentel b b Aniaf~ ]snoel ]sehnuh ]s`luo|

K`| ebnf~ booe}|el c~ |ae hbe

If`cbff~& Nklnb ab F`ye| }es ob}n|b o`kuh}|n`k `d Noe(

osebh

Nh}`s|bkoe `d Bf|eskb|nte Ln|sncu|n`k Oabkkef

Eddeo| `d _bfe ]s`h`|n`k _|sb|eine

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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R 2+ Le}n|e abtnki `}esb|el nk Nklnb d`s b leoble&

Cbjnk(S`ccnk yb bcfe |` hbje b }s`dn| `kf~ nk

|ae 22|a ~ebs+ Yab| yese |ae hn|bje |ae

o`h}bk~ hble nk n| ukles|bklnki `d |ae noe(

osebh hbsje| bkl |ae }~oae `d |ae Nklnbk

o`kuhes0

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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Nkn|nbff~ n| |bsie|el |ae u}}es nko`he a`uea`fl+

_e| u} n| }bsf`s nk }`a f`obfn|ne+

]bsf`s nwe+

Noe(osebh }snoel huoa aniaes+

\snel |` hbnk|bnk bhe |bklbsl nk Nklnb+

Fboj `d t`fuhe cbel cunke+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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R 3+ Cbjnk(S`ccnk boanetel b |uskbs`ukl nk n|

cunke c~ d`ff`ynki bk biisente ln|sncu|n`k

|sb|ei~ |` boanete aniaes bfe+ Csnedf~ aniafnia|

|ae tbsn`u hebuse |bjek c~ |ae o`h}bk~+

Yab| o`ufl Cbjnk(S`ccnk l` nk |ae du|use |`

aef} u|bnk n| }s`dn| fetef0

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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O`h}fe|e Se|suo|usnki +

Of`nki Uktnbcfe @u|fe|+

Seluoel _|`se _nwe+

\bsie|el Nklu|sne uoa b A`|ef bkl Bnsfnke+

\bsie|el ^`u|a+

Key o`koe}| obffel _@\D yb }fbkkel+

_|`se Selenikel |` }s`tnle Key Bhcnekoe+

_|`se |``j |ae d`sh `d Jn`j+

Tek|usel nk|` noe(osebh obje nk Huhcbn+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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D`sb~el nk|` }se(}bojel noe(osebh ou}+

_`fl n| }s`luo| |as`uia Hbff& _u}eshbsje| $

Huf|n}feqe+

Fbukoael _a`}(nk(_a`} Ln|sncu|n`k O`uk|es+

Fbukoael Cs`oause $ Tbfue Blln|nte _oaehe+

Ek|esel nk|` hbsje|nki bssbkiehek| yn|a ]nwwb Au|+

Seluoel ]snoe |` D`ou `k Fbsie Ou|`hes+

@u|`usoel Ln|sncu|n`k Ke|y`sj+

7/31/2019 Revised Baskin Robbins Sales Strategy in India Case Analysis

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