Social Media Business Boot Camp 2015 with Sebastian Rusk
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Transcript of Social Media Business Boot Camp 2015 with Sebastian Rusk
Welcome to
What you’ll learn:1. Facebook Ads, Boosts and Promotions 101
2. Hashtag Etiquette - right ways and wrong aways
3. Customer Service & Social Media
4. Posting times
5. WTF is a Periscope?!
6. To Instagram or not to Instagram
About Me● Social Media Strategist
● Founder of SocialBuzzTV.com
● Author of ‘Social Media SUCKS!’
Facebook Ads, Boosts & Page Promotions
Facebook Ads, Boosts & Page Promotions
3 Basic Ways To BUY Exposure:
1. ‘Boost’ your posts
2. ‘Promote Your Page’ (gain new likes)
3. Run an Ad on Facebook
#Hashtag Etiquette : The right way and The wrong way
Customer Service & Social Media
What is the best time to post content?
Social Media HACKS!
WHAT THE HECK is a Periscope?!
7 reasons your brand should use Instagram
#1 Smartphones are NOT losing popularity
Instagram thrives off
of their mobile app.
As more people
continue to switch to
smart phones, the
potential for
Instagram will
continue to grow.
#2 Customers will see 100% of Your Posts
With Instagram, 100% of the content you post will be seen by your “followers”
There is no way to block content from a newsfeed without completely unfollowing an account.
#3 Engagement Is Much Higher on Instagram
A study recently showed that 71% of online adults are plugged into Facebook, whereas only 26% of online adults use Instagram.
That smaller group of Instagram followers is far more likely to engage and even share your content than the large percentage of people on Facebook would.
Instagram delivers an engagement rate of 4.21% per follower, a whopping 58 times more engagement per follower than Facebook.
#4 You Can Build A Targeted Following Through HashtagsHashtags are an important feature because they allow you as a brand to target your marketing to individuals who are directly interested in your product or service.
If you search for hashtag topics that best relate to your company, you can find people who are specifically interested in that product or service and then directly target those people instead of wasting effort by directing attention at people who aren’t at all interested.
#5 Instagram allows you to be creative!
Allows you to tell a story.
Shows diversity
You tell YOUR story in YOUR own unique way!
#6 You Can Brand Yourself Through Content
#7 It Makes Your Brand Easier To Search ForResearch shows that, based on the 81% of American adults who use the internet, 52% now use two or more social media sites, which is a significant increase since previous years.
To be easily found on search engines, you need to have content on many different channels. This means using multiple outlets to build your online reputation.
So, while having a Facebook page or even Twitter account for your company is a good start, adding Instagram can do wonders to help boost your overall online presence.
