Social Media Brian Johnson Program, 07.14.10
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July 14, 2010 Downtown Madison Rotary Club Brian D. Johnson
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Social Media 101 presented to Rotary Club of Madison, July 2010.
Transcript of Social Media Brian Johnson Program, 07.14.10
July 14, 2010
Downtown Madison Rotary Club
Brian D. Johnson
Networked Insights
MEDIA + SOCIAL = SOCIAL MEDIA
Media - A method of distributing information
Social - To engage with a bunch of people
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SOCIAL MEDIA – I AM CONSUMER… HEAR ME ROAR.
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Publisher Consumer
Publisher / Consumer
Consumer /Publisher
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New Opportunities PresentedBy Social Media
1. Talking
2. Listening
(sound familiar?)
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THE BIG 5
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Goliath… on steroids•More traffic than Google since March•400 Million active users, 50% logon every day•#3 most visited website for 65+ age group•37% are over 35 yrs old•500 BILLION minutes per month spent on FB•25 Billion pieces of content shared every month
A way to interact with people primarily through sharing text updates and photos. Also an email and instant messaging tool
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( With Deference to MySpace)
Personal Applications•Reconnecting and staying current with friends and family all over the globe•Playing games•Scheduling events•Keeping up-to-date contact info•Making new acquaintances with similar interests
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Personal Application ExamplesMe: Drum corps friends, college friends, wife’s family, my family, high school classmates, former co-workers, etc.
Professional Applications•Networking•Place for customers, fans, or critics to share information, provide feedback, or champion your products & services•Disseminating information quickly to those that are most passionate about the brand
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Professional ExamplesSupranet: Thank you messages, photos of Supranet t-shirt wearers, general info
Happy Bambino: Conversations, breast feeding laws, product reviews, baby pictures, new products. 1,200 followers.
Starbucks: Manage your rewards account, upcoming events, photos of Starbucks in exotic locations, comments, 10mm followers
Rotary Applications•Easy way to setup online community for the group•Another way to share information•Connect and follow-up with other Rotary club members•Grant making publicity•Spreading the word on programs, service projects, scholarships, grants through member networks
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Networked Insights
Rotary ExamplesRotary Club of Redmond Rousers (Redmond, WA): Event updates, recognition, meeting location changes, publicize group study exchange opps
Chase Community Giving: $5mm grant making program recognizing online activism and publicity through Facebook
Focused, steady growth – POWERFUL tool•70 Million users•One-third are older than age 50•2 in 5 have incomes over $100K•Over 83,000 LinkedIn members within 25 mile radius of downtown Madison
The power is in connections: 488 contacts = 3.7 million people I can be introduced to personally
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Personal Applications•For the most part, strictly business•Keeping up-to-date contact information for all of your relationships
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Professional Applications•Rolodex turned digital•Online resume•Recommendations & referrals•Recruiting•Reference checks•Sales prospecting•Lead generation•Company pages contain content both controlled by the company as well as LinkedIn (employees)
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Professional ExamplesBrian Johnson: Resume, connections
Stephan & Brady: Description of goods & services, connections to employees past & present with locations
Rotary Applications•A primary function of the club is networking– it’s a natural fit for all members to be active on LinkedIn•5 years ago less than a dozen members of Downtown Madison Rotary were on LinkedIn. Today there are 309 results for Rotary within 25 miles of downtown
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Rotary ExamplesRotary Club Presidents Past and Present:
Use of Group feature on LinkedIn
Minneapolis Rotary Club #9
Proof that everyone has an opinion•Abbreviation for Web Log = Blog•Rough estimate –200 Million active blogs
Digital equivalent of a personal journal, newspaper column, short essay, diary, or any other short-form writing structure.
Wordpress & Blogger are 2 most common blogging templates
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BLOGS
Personal Applications•Creative writing outlet•Keep people informed with your life in more detailed format•Incorporate multi-media into your personal journals
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BLOGS
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Personal Application ExamplesJohnson Kiddos: Pictures, videos, funny stories, and updates on our kids and the “fun” of raising them
Erin Henderson: Personal blog of family with 12 kids – 9 thru transracial adoption, that touches on a number of personal issues relating to parenting, adoption, race issues, HIV, etc. Has turned into an income source.
Professional Applications•Building and managing a personal brand•Establishing thought leadership•Sharing your good ideas•Engaging in quality discussions on complex topics
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BLOGS
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Professional ExamplesFoley & Lardner Nano and Clean Technology: Thought leadership in a domain where they specialize
Penelope Trunk: Career adviceSeth Godin: Strategic marketingPaul Soglin: Civic and political issues
Ellie Schatz: All Kinds of SmartRick Kiley: gThank You
Rotary Applications•Recap weekly meetings in a format other than email newsletter•A different way to disseminate timely information
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BLOGS
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Rotary ExamplesGallipolis Rotary Club: News, events, board minutes
Hendersonville Rotary Club: Newsletter style updates
ALL NEW!!!!Downtown Madison Rotary President’s Blog:
Either the most brilliant thing ever… or the stupidest thing ever.•105 million users, 20% active•1.6 Billion tweets per month
Microblog – same as a blog but 140 characters at a time.
Sharing ideas through Twitter is both a challenge and an opportunity. It’s difficult to be concise, but very powerful and effective as well.
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Personal Applications•If you can think it up, it’s been used that way.•Benign – There’s nothing good on TV tonight.•Life Changing – Locating victims of the Haitian earthquake.•Humor•Tweet-ups•Sharing links•Live event updates•Direct communication with celebrities
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Personal Application ExamplesLance Armstrong: Updates on cycling, notes of encouragement and support to cancer victims, appearances
The Onion: America’s finest news source
Wile E. Coyote: Super Genius
Professional Applications•Press releases•Quick burst idea sharing•Live conference updates•Customer service•Keep up-to-date on buzz in your industry•Gateway to the internet – real-time search for what’s happening online
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Professional ExamplesZappos: General business leadership thoughts from CEO Tony Hseih
Ford Fiesta: Launched massive campaign around new Fiesta model and led with Twitter
Comcast Cares: Intercept customer service problems while their customers were on hold forever with telephone reps
Rotary Applications•Ummmmm…..
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Networked Insights
Rotary ExamplesRotary International: News, info, promotional items, publicity
Memphis Rotary: Speaker listings and announcements
The inmates are running the asylum.•2 Billion views per day.•24 hours of content uploaded EVERY MINUTE•For every day of content produced by a major network, 4 months of content are produced on YouTube
Video production, mass distribution, sharing, and conversation available to anyone with a cell phone or camcorder.
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Personal Applications•Again - if you can think it up, it’s been done.•How-to videos•Kids events•Humor•Entertainment•Intrigue•Feats•Athletic accomplishments
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Personal Application ExamplesMaking a perfect mitre cut: instructional video
Sorcerer’s Apprentices: Movie trailer
Favre’s Interception Against the Saints: Vikings karma
George Carlin: Classic routines
Professional Applications•Product demonstrations•Company announcements•Proof of accomplishments
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Professional ExamplesWelton Enterprises:
Bachmann Pools & Spas:
Rotary Applications•Effects & impacts of service projects•Meeting make-up for presentations•Memories of group social events
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Rotary ExamplesSydney Rotary: Introduction to the club
Paul Harris: Audio recording of address
Bill Gates: Speech at Rotary International meeting
Polio eradication: program description
Other Social Media Resources
•Flickr – Photo sharing site
•Digg – Content rating, sharing, reposting, filtering
•FourSquare – Identifying other people in the same physical location
•SlideShare – Powerpoint deck sharing
•Scribd – Document sharing (templates, contracts, policies, manuals, etc.)
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Brian D. JohnsonVP Operations608-237-1867 [email protected]
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