Social Media Audit: Flying Dog Brewery
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Transcript of Social Media Audit: Flying Dog Brewery
• Flying Dog Brewery • Founded in 1990 by George Stranahan • Located in Frederick, Maryland • Hunter S. Thompson• Bottle designs by Ralph Steadman
• “We are craft beer crusaders who stand tall and never eat shit.”
• About: “Gonzo craft brewery located in Frederick, MD.” • Company Overview: “Good Beer, No Shit.” • Full product lists for their year-round, seasonal, and limited
release beers. • Contact Info
• 59,600 Page Likes • 1,909 Talking about this• Post at least once a day, but sometimes up to 3-4 times in a day. • Every post includes a picture, video, or link that somehow relates to the company
or the beer industry. • 42 posts in November and averaged 195 likes per post.
• They also share fan posts that are directed at the company.
• Don’t receive many comments on their posts but they will engage and reply to questions that are commented.
• They will add any extra information through a comment on the post
• Have event pages for all events that they host or are associated with.
• Have their Twitter and Instagram feeds linked to their Facebook
• Also have videos and You’ve Got Mail
• Mr. Belvedere: Flying Dog's New Growler Filler
• Support Local Creativity: Spotlight on Chris Cooley
• Flying Dog has three blogs• Brewery News
• Updates every couple of days with what’s going on with the brewery, projects they are involved with, etc.
• Beer Dinners• Updates for upcoming events the brewery holds
called “beer dinners” that feature beer and food pairings
• Also provide recipes, food pairing tips, and more.
• Cut The Leash • “Musings from our semi-human CEO Jim
Caruso”