Social Media &The Arts

Jackie Reau

Game Day Communications

About Jackie Reau

“Old School PR Girl Goes Digital for Survival” Stints at The Christ Hospital, Cincinnati Art Museum Co-founded Game Day Communications in 2002 with

former ESPN Anchor Betsy Ross Word of Mouth Marketing Academy Faculty Member

About Game Day Communications

• Boutique PR firm specializing in sports and cultural entertainment

• Media relationships (local to national sports media)• Influencer relationships (team stakeholders, fan

development, tourism, corporate sponsors)• Event Marketing/Management team• Digital Media/Social Media Evangelists

Some of our Clients

Why Social Media for your group?

Arts organizations are a perfect fit because: – Your patrons or “fans” are passionate– They are computer savvy– They crave access to your leadership/artists– It’s inexpensive!– You already have the contact information of your

“fans”– You can fill the void that traditional media is leaving

But…

You must:– Educate your patrons on how to use social media

platforms (I’m too old is not an option!)– Tell them and invite them via traditional methods– Sell your “stars” on the importance so they use it and

help you use it!

You are already here…yes?

Create Your Own Social Media Network

Linkedin.com: Make sure your profile is at 100% completion, join affiliate groups of interest, share interesting story links

Facebook.com: Keep it professional, create private groups for private information, use it as your information aggregator, set time limits for use

Twitter.com: Have a purpose, use it to share professional updates or position yourself/company as an authority, link to your Facebook

Youtube.com: Create your own channel, use a flip video camera to capture video of your projects

Update all regularly

Now & New

Ning.com– Your own branded “Facebook” group– ArtsHouston

www.artshouston.ning.com Features information on Houston’s arts community with

1,000+ members or “fans”

Now & New

Your Radio Network – Launch via podcasts– Use free recording software, www.audacity.com– Add music, commercials– Post on i-tunes, your web site and send to patrons– Anaheim Ballet, Cincinnati Ballet

Now & New

Twitter.com– Use all Twitter.com platforms

Twittermail.com for PDA use Twitpic for photos 12seconds.tv for video

Use Twitter to post instant reviews, exclusive discounts for rush tickets, answer questions

Monitor the conversation about your brand using Tweetdeck

What’s Next

Social Media Campaigns– Integrate into your traditional media campaigns– Offer special discounts exclusively on social media

platforms– Track your results each quarter or by campaign; report

findings to your team– Launch a Social Media News Room for special events

or major news events

What’s Next

Video: Short Video– Create short videos to engage and update your

patrons– Link to Youtube, your web site, Facebook, Ning– Free software and tools allow for fast uploads

Flip video camera 12seconds.tv Qik.com

What’s Next

Your TV Channel– Create your own internet TV Channel

Create an editorial schedule and make it regular/interesting!– Link to Youtube, your web site, Facebook, Ning– Free software and tools allow for fast uploads

USTREAM

Develop Your Plan

Create a Social Media Plan– Use same format as your PR, Marketing or Biz Plan– Create an editorial schedule for content, photos,

video– Be flexible and creative– Track results (#of fans, followers, discounts used, web

site hits)

Contact Me

Jackie Reaujreau@gamedaypr.comwww.linkedin.com/jackiereauwww.twitter.com/gamedayjreauwww.youtube.com/gamedayjreau