Social media and the arts
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Transcript of Social media and the arts
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SOCIAL MEDIA IS EASY
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TWITTER2008 - 2009 1,300% growth
FACEBOOK2009 - 2010 200m – 400m users
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56% of Facebook users check their page every day: 12% check every couple of hours
23% of iPhone users use Facebook and Twitter as their primary news source
24% of under 25-year-olds have no problem using social media on the toilet
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Guardian 15.8% downDaily Telegraph 11.8% downThe Times 17.6% downThe Sun 4.43% down
Local newspapers: 2008 – 2009 over 60 local titles closed
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+ press and publicity campaign
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+ press and publicity campaign
= audience
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“The moment our generation is living through is the largest increase in expressive capability in human history”
Clay Shirkey, author of Here Comes Everybody
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ONE
BooksOne-way fixed communication
between artist and single reader
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TWO
TelephoneTwo-way real time communication
between two people
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THREE
Radio and TVOne-way real time communication
between one or more people and a crowd
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FOURInternetMulti-way real time
communication between one or more people and a crowd
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+ media campaign
= audience
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crowd + =
social media
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EVERYBODY IS A CURATOR
NOW
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“The most striking thing in English theatres is the unheard-of brutality of the audiences… It is not uncommon, in the midst of the most affecting parts of a tragedy, to hear coarse expressions shouted from the gallery...
“It is also no rarity for someone to throw the fragments of his goute, which do not always consist of orange-peels alone on the heads of the people in the pit…”
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“What power resides in the object given that causes its recipient to give it back?”
Marcel Maus, The Gift
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EVERYBODY IS A CURATOR NOW
@liverpoolphil
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@tate
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www.channel.tate.org
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@NationalTheatre
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www.facebook.com/national.theatre.london
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www.facebook.com/national.theatre.london
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www.digtaltheatre.com
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SOCIAL MEDIA IS NOT ABOUT MARKETING
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+ media campaign
= audience
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crowd + =
social media
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+ social media
= crowd
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+ social media
= crowd + social media
= more
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“I don’t use social media to tell people what I’m doing next.
“I use social media to find out what I’m doing next.”
Dan ThompsonEmpty Shops
Network @artistsmakers
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Artists revenue from recorded material 2004 - 2008
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Artists revenue from live performance 2004 - 2008
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@[email protected]@rsa.org.uk