Effective Social Media Strategies for Arts Organizations
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Transcript of Effective Social Media Strategies for Arts Organizations
Effective Social Media Strategiesfor Arts NonprofitsPresented by
John KenyonJune, 2014
Social Media = Conversation
Flic
kr Pho
tos: C
esarha
rada.c
om;
theparadigmshifter; Dia
Where to FocusFoundationsCoordinationExamplesStrategies
Survey Data
Survey Data
Flickr Photos: Beth Kanter
Flickr Photos: Beth Kanter
Share Pair
Where You Are
One Priority to Change
WEBSITEContent | Conversation
Transactions (Donate, Register, etc.)
EMAILUpdates | Calls to Action Campaigns | Driving Traffic
Foundational ElementsContent | Conversation | Sharing | Driving Traffic
Email + Website Still #1• Effective, engaging website • Websites don’t raise money – campaigns do
AddThis / ShareThis
Online Engagement Coordinated Approach
How do we coordinate our website, email & social media?
How might we do it differently moving
forward?
Reflection
Reflection: Ideas from Examples
Fresh Website ContentRegular Email ContactTracking What Content is PopularGood Data Management
Online PresenceStrengths
ListeningRespondingThankingHaving a conversationSharing links, resources, content
Social MediaStrengths
Best-of Web Content, Announcements
Single Subject - Alert, Campaign
Conversational, Friendly, Opinions
ENewsletter
Right Content - Right Channel
Tidbits, Facts, Links are King
Professional Related Content
Overview, Subject/Program, Testimonials
Right Content - Right Channel
Leveraging a Networked Effect
Common Concerns
Loss of control over messages
Dealing with negative comments
Addressing personality vs. organizational voice (trust)
Source: www.slideshare.net/kanter
Mobile
Mobile (Responsive)
Website
Emails Mobile Optimized
Start Collecting Mobile
Numbers
Reflection
How can I address concerns?How can we be mobile friendly?
CycleImage: marketwire
Review
Email + Website + Social Media Integration
Conversation
Small Experiments
Next Time (October 17):
Tracking Activity
Responding to Data
Question & Discussion
Ideas for Experiments
Your Experiences
Organizational Capacity
Tools
Metricswww.davidarmano.com
All Images: Flickr/Creative Commons License