Social Media and Organizational Change, mw2011 (2 of 2)
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Transcript of Social Media and Organizational Change, mw2011 (2 of 2)
Social Media and Organizational Change
Dana Allen-Greil, National Museum of American History,
Smithsonian Institution, USA
http://americanhistory.si.edu
Susan Edwards and Jack Ludden, J. Paul Getty Trust, USA
http://www.getty.edu
Eric Johnson, Monticello, USA
http://www.monticello.org
What function in your organization is primarily responsible for actively using social media tools to engage communities?
Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
What function(s) in your organization has staff assigned to use social media tools to engage communities?
Source: Rose Sherman, Minnesota Historical Society, Social Media Survey 2009
Classic hierarchy
http://www.flickr.com/photos/crowdive/3533925047/
Classic hierarchy
Classic hierarchy
http://www.flickr.com/photos/familymwr/4921300936/
Center-Edge organizations create a Center, a small
group of experts that ratify, communicate, and commit
decisions.
This Center sets policy that the Edges activate.
Center-Edge
Center-Edge
Center-Edge Overlay
Center-Edge Overlay
Center-Edge Overlay
Pressure is mounting
There is a growing disconnect
Trust your colleagues
Distribute the work
Empowered social media experts
Shine a big bright light on your social media experts!
Then, empower your social media experts!
“I know nothing about the subject, but I’m happy to give you my expert opinion.”
http://museumsocialmedia.pbworks.com