Social Media and Content Marketing for Utility Companies
-
Upload
joe-pulizzi -
Category
Business
-
view
5.060 -
download
0
description
Transcript of Social Media and Content Marketing for Utility Companies
![Page 1: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/1.jpg)
Stop Talking about Yourself!Listen, Analyze and Publish
Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42
![Page 2: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/2.jpg)
Hi! I’m Joe Pulizzi (@juntajoe)
• Evangelist, speaker, author for content marketing – why marketers need to be publishers.
• Founder and Chief Content Officer for Junta42
• Co-author of Get Content Get Customers (McGraw-Hill)
• Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
![Page 3: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/3.jpg)
Let’s Start Off withSome Questions
![Page 4: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/4.jpg)
Most Content Revolves Around
• New Programs
• New Products
• New Services
• Company Promotions/Changes
• Investor Updates
![Page 5: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/5.jpg)
How Most of Your Content is Developed
![Page 6: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/6.jpg)
![Page 7: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/7.jpg)
Who Cares?
![Page 8: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/8.jpg)
![Page 9: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/9.jpg)
![Page 10: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/10.jpg)
What this is all about…
Deliver valuable, relevant and compelling content to your
customers on a consistent basis.
![Page 11: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/11.jpg)
Telling Relevant Stories
1. A Blog
2. White Paper Series
3. eBooks
4. Case Studies
5. Vertical Search
6. Content Microsites/Portals
7. Online Quizzes
8. Digital Magazines
9. Community Forums
10.eNewsletters
11.Variable eNewsletters
12.eZines
13.Podcasts
14.Audio Books
15.Vodcasts
16.Video Portals
17.Website RSS Feeds
18.Social Networking Sites
19.Webcasts/Webinars
20.Virtual Trade Shows
21.Online Games
22.Twitter Channel
![Page 12: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/12.jpg)
Your Knowledge
Their Needs
![Page 13: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/13.jpg)
Start Thinking Like a Publisher
Think of customers like readers. What do they need to know to be successful? What are their pain points?
![Page 14: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/14.jpg)
The Big Shift
FirstEnergy is a diversified energy company headquartered in Akron, Ohio. Its subsidiaries and affiliates are involved in the generation, transmission and distribution of electricity, as well as energy management and other energy-related services. Its seven electric utility operating companies comprise the nation's fifth largest investor-owned electric system, serving 4.5 million customers within 36,100 square miles of Ohio, Pennsylvania and New Jersey; and its generation subsidiaries control more than 14,000 megawatts of capacity.
![Page 15: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/15.jpg)
The Big Shift
Now…
The energy solutions provider for XYC Community.
![Page 16: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/16.jpg)
Listen Carefully!
![Page 17: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/17.jpg)
Making Sense out of the Noise
• Listen in the right places.
• Choose your words and phrases carefully.
• Figure out where you should be spending your time.
![Page 18: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/18.jpg)
Image from Story Worldwide
![Page 19: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/19.jpg)
Are you listening?
![Page 20: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/20.jpg)
Are you listening?
![Page 21: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/21.jpg)
Are you listening?
![Page 22: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/22.jpg)
Search.twitter.com
![Page 23: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/23.jpg)
![Page 24: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/24.jpg)
![Page 25: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/25.jpg)
![Page 26: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/26.jpg)
![Page 27: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/27.jpg)
Not Listening
If you are not listening,how can you develop helpful
information for your customers?
![Page 28: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/28.jpg)
Analyze…Create the Strategy…Publish…Share and Spread...
![Page 29: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/29.jpg)
FANS
FOES
![Page 30: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/30.jpg)
![Page 31: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/31.jpg)
![Page 32: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/32.jpg)
![Page 33: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/33.jpg)
![Page 34: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/34.jpg)
![Page 35: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/35.jpg)
![Page 36: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/36.jpg)
Does this make it easy?
![Page 37: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/37.jpg)
Remember, it’s not about you!
It’s About Them!
They want solutions to their problems.
Fast, easy, painless, helpful
AND consistent!
![Page 38: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/38.jpg)
Your Ideas Spread!
Position yourself as the trusted solutions provider for your industry and people will
spread your content.
![Page 39: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/39.jpg)
Join in and Speak Up
![Page 40: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/40.jpg)
What if…a helpful Video Series
![Page 41: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/41.jpg)
What if…Everything about Energy
![Page 42: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/42.jpg)
What if…a Weekly Energy Update
![Page 43: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/43.jpg)
What if…an Energy slideshare Channel
![Page 44: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/44.jpg)
What if…Easy-to-use Free Web App
![Page 45: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/45.jpg)
What if…a Twitter Tips Channel
![Page 46: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/46.jpg)
What if…a Facebook Movement
![Page 47: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/47.jpg)
Yes, the Blog
![Page 48: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/48.jpg)
What if?
• What if your customers saw your company as the industry thought leader?
![Page 49: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/49.jpg)
What if?
• What if they signed up for your enewsletters and other marketing because they were interested in what you had to say, and thought it could positively impact their lives?
![Page 50: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/50.jpg)
What if?
• What if your customers spread your content to prospects for you - essentially becoming your marketing distribution arm?
![Page 51: Social Media and Content Marketing for Utility Companies](https://reader037.fdocuments.in/reader037/viewer/2022110306/55536a21b4c905cf188b562f/html5/thumbnails/51.jpg)
Questions?
Joe [email protected](216) 941-5842Site: www.junta42.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com
Ways to Connect:LinkedIn: Joe PulizziFacebook: juntajoeTwitter: juntajoe