SOCIAL MEDIA

Abraham Rafael Rico Moreno

June 1, 2011

AGENDA

¢ What is SM? ¢  Different definitions.

¢  Why should i care? ¢  5 Reasons.

¢ Different form of SM. �  Communication. �  Collaboration. �  Multimedia. �  Reviews And Opinions. �  Entertainment

¢ What is Social Media?

¢  “Social media is like teen sex, everyone wants to do it. No one actually knows how.”

¢  – Avinash Kaushik Evangelist of Google

¢  “Social media is the crack cocaine of the Internet. We want it, we need it, and we go into withdrawal when we don't get enough of it.”

¢  David Armano, SVP, Edelman Digital, http://darmano.typepad.com

¢ Social media are media for social interaction, using highly accessible and scalable communication techniques.

-Wikipedia

WHY SHOULD I CARE?

¢ REASON #1

¢  Because 60%+ of of the Mexican use Social

Technology.

WHY SHOULD I CARE?

¢ REASON #2 ¢ Because 2/3 of the Global internet population

visit social networks.

¢  Nielsen, Global Faces & Networked Places, 2009

WHY SHOULD I CARE?

¢ REASON #3 ¢ Because visiting social sites is now the 4th most

popular online activity (ahead of personal email).

¢  Nielsen, Global Faces & Networked Places, 2009

WHY SHOULD I CARE?

¢ REASON #4 ¢  Because social media is democratizing

communications.

¢  “Technology is shifting the power away from the editors, the publishers,

the establishment, the media elite. Now it’s the people who are in control.”

¢  Rupert Murdoch, Global Media Entrepreneur

WHY SHOULD I CARE?

¢ And finally because, social media is a force to be reckoned with.

SOCIAL MEDIA FOR COMUNICATION

EXAMPLES :: BLOGS

Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga

EXAMPLES :: MICROBLOGGING

FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Google Buzz, Identi.ca

EXAMPLES :: LOCALIETION-BASED SN

Foursquare, Geoloqi, Gowalla, Facebook places, The Hotlist

CHECK IN!

Check-in is the process of announcing your arrival at a hotel, airport,sea port or social network service.

Many social networking services, such as

Foursquare, Google Latitude,

Facebook, Gowalla, and Brightkite allow users

to "check in" to a physical place and share their location with their friends.

EXAMPLES :: EVENTS Eventful, The Hotlist, Meetup.com, Upcoming ¢  Is an online social networking portal that facilitates offline group meetings in

various localities around the world. This allows members to find and join groups unified by a common interest, such as politics, books, games, movies, health, pets, careers or hobbies

SOCIAL MEDIA FOR COLLABORATION/AUTHORITY BUILDING

EXAMPLES :: WIKIS PBworks, Wetpaint, Wikia, Wikimedia, Wikispaces

EXAMPLES :: CMS Wordpress, Drupal, Plone, Joomla, Zope

EXAMPLES :: DOCUMENT MANAGING & EDITING TOOLS

Google Docs, Syncplicity, Docs.com, Dropbox.com

SOCIAL MEDIA FOR MULTIMEDIA

EXAMPLES :: PHOTOGRAPHY AND ART SHARING deviantArt, Flickr, Photobucket, Picasa, SmugMug,

Zooomr

EXAMPLES :: VIDEO SHARING sevenload, Viddler, Vimeo, YouTube, Dailymotion,

Metacafe, Nico Nico Douga, Openfilm

EXAMPLES :: LIVECASTING

Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream, blip.tv, oovoo, Youtube

EXAMPLES :: MUSIC AND AUDIO SHARING ccMixter, Pandora Radio, Spotify, Last.fm,

MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine, Groove Shark,

SoundCloud, Bandcamp, Soundclick, imeem.

SOCIAL MEDIA FOR REVIEWS AND OPINIONS

EXAMPLES OF PRODUCT REVIEWA

epinions.com, MouthShut.com

SOCIAL MEDIA FOR ENTERTAINMENT

EXAMPLES OF VIRTUAL WORLDS ¢ Virtual worlds: Active Worlds,

Forterra Systems, Second Life, The Sims Online, World of Warcraft, RuneScape