Social Media 101 - Optimizing Facebook and Twitter for your Nonprofit
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Transcript of Social Media 101 - Optimizing Facebook and Twitter for your Nonprofit
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#TPFDNA
@Roxanne Joffe@Melissa Koss@mHealthMarketer@ThePattersonFdn
Wifi:
Before we start
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Agenda
• Introductions
• Communication in Today’s World
• Facebook overview
• Facebook and Your Organization
• Twitter overview
• Twitter and Your Organization
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Problem Discover
y
Research Options
IdentifyOrganization
s
Get Involved
Givers Journey
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What are they and why should
you care?
Social Signals
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Must Do:•Set Realistic Goals
•Understand Audience
•Identify Key Influencers and Organizations
•Listen to the conversations
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Audience Who?
What information do they need?
What is their motivation?
What type of content meets their needs?
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Copyright Acrobatix Worldwide. All rights reserved. Use of materials in this presentation – including modification, reproduction, distribution – without prior written consent from Acrobatix is strictly prohibited.
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Shows how many people have read post
FB will help you promote your pst, page etc for a minimal $
When a link is posted a preview shows up
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Copyright Acrobatix Worldwide. All rights reserved. Use of materials in this presentation – including modification, reproduction, distribution – without prior written consent from Acrobatix is strictly prohibited.
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Shows pages you have liked
Posts made to page by fans and visitorsShows users sharing
your posts
Tag other FB users for more interaction
Don’t forget #’s
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How to Tag a Facebook User
FB Tags Highlight in Blue and link to tagged person or org
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How to Tag a Facebook User
Use the @ sign and type the name
A drop down list will appear to choose from
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How to Tag a Facebook User
A successful tag will show up like this prior to posting
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Exercise
Create and post a Facebook Status and tag another workshop participant!
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Types of Content
Find out what your followers like:
- Do they respond to visuals?- What time of day are they doing the
most commenting/liking/sharing?- Do you get the most engagement when you mention other people and
organizations?
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Content that is Visual
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Content that is Visual
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Exercise
Brainstorm ways your organization can be more visual with its posts.
- What visual assets do you already have?- What events can you capture in the next two
months?- What visuals can you use to tease your Legacy of
Valor events?
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Exercise
Find a Facebook post you like and use the share button to share it with your
followers.
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Hash tags on Facebook
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What is a Hash tag? (#)
A hash tag is simply a way for people to search for tweets – and now
Facebook posts -- that have a common topic.
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Hashtags
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When you click on # a list of everything using that same # will come up.
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Exercise
Come up with a post for Facebook that uses the #LegacyofValor Hashtag and
also Tags another organization?
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Exercise
Find another Legacy of Valor organization and follow them on
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http://www.facebook.com/freedompassiton
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Exercise
Follow Legacy of Valor on Facebook (Facebook.com/FreedomPassItOn) and
share the Legacy of Valor Facebook page with your followers
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Why Twitter?
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Tools to help
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What’s the fastest growing age demographic on Twitter?
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Getting Started: Step 1 – Sign Up
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Step 2: Fill in Info
**Usernames can be changed at any time**
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Step 3: Follow Users
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Step 4: Find users you know through contact lists
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Step 5: Fill in description of yourself or business and add photo
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Example Profile Page
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- Be authentic
- Be gracious
- Showcase the best of our community and its people
- Strive to engage with people at home and those you meet
- A little common sense goes a long way
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Optimize Profile
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It’s all in the name
• Make sure your name isn’t taken
• Play around with words related to company/industry
• Stick with strong search words
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How to send a Tweet
Click the compose tweet Button in the top right corner
Click to send tweet
Type Your Message here. Remember you only have 140 characters!
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Exercise
Everyone send a Tweet and Mention (@) a fellow workshop participant!
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Shows Mentions, Retweets & Favorited
tweets
Shows Feed
Allows you to compose
a tweet
Shows YOUR tweets, and account info
Allows you to search for #’s and
topics
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Feed
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Deconstructing the Tweet: 140 characters
Reply Button
Favorite Button
Follow Button
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Deconstructing the Tweet: Handle
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Deconstructing the Tweet: Mention (@)
Mention
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Deconstructing the Tweet: Retweeting (RT)
Retweet Button
Shows how many Retweets
you have received
Shows who Retweeted
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Deconstructing the Tweet: Hashtag(#)
Correct #
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Deconstructing the Tweet: Hashtag(#)
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Deconstructing the Tweet: Hashtag (#)
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Use Pictures
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How to Share Links
Highlight Link and copy
Insert link into body of tweet and send with message! Just remember the link
counts towards 140 character limit
Shows characters remaining
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Forget something? Email me anytime or Tweet me a question
@MelissaKoss_
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Must Do:
•Set Realistic Goals
•Understand Audiences
•Choose Appropriate Channels
•Identify Key Influencers and Organizations
•Listen to the conversations
•Curate, Create and share relevant content
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Key Audiences
• BOD
• Community Activists
• Legislators
• Organizational Members
• Like Minded Individuals