Social Influence on SEO

@Webmarketing123 @TravisLowSEO

Audio: 916 233 3089Access code: 449-126-572Enter PIN # on your screen #wm123

Today’s Webinar Topics

1. How Twitter and Facebook influence SEO

2. How this new change can impact user experience

3. Positive impact integrating Social Media and SEO

4. The power of Social Media and SEO

#wm123

SEO & PPC:The Importance of Social Media Today

Social Media Marketing

Is NOT about talking to Generation X or Y

Social media sites are communities based on common

interest where people go to get trusted information from

their peers or experts

Today’s Webinar Topics

1. How Twitter and Facebook influence SEO

2. How this new change can impact user experience

3. Positive impact integrating Social Media and SEO

4. The power of Social Media and SEO

#wm123

How Twitter and Facebook influence SEO

• Links shared on these websites have a direct impact on rankings

• Google + Bing look at the social authority of the user

• Google’s “Author Authority” | Bing’s “Social Authority”

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Author Authority + Social Authority

• Quantity and quality of friends and followers

• The importance of friends and followers

• Evaluate friends and followers

• Relevance of content

• Bias of user

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Today’s Webinar Topics

1. How Twitter and Facebook influence SEO

2. How this new change can impact user experience

3. Positive impact integrating Social Media and SEO

4. The power of Social Media and SEO

#wm123

User Experience

• Increase in engagement level

• Real-time results of tweets and comments to match search queries in results

• Blended search integration, e.g. seeing news or image results

• The more connected, the more social information will appear in search results

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Today’s Webinar Topics

1. How Twitter and Facebook influence SEO

2. How this new change can impact user experience

3. Positive impact integrating Social Media and SEO

4. The power of Social Media and SEO

#wm123

What Social Media Brings to the Table

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• Increases brand awareness

• Builds community following

• Facilitates customer service

• Allows for research development and collaboration

• Helps build loyalty and trust behind your brand

• Offers direct sales opportunities

Goals of Integrating Social Media with SEO

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Most Marketers Already Integrate Social Media into Their Search Engine Marketing Plans

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Integrating Social Media into Search Campaigns by Organization Size

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Real Life Example: UPS

• Launched new “logistics” ad referring small businesses to their new Facebook page

• Brought the message of growth opportunity to small businesses

• Radical change from the previous unofficial UPS Facebookfan page, which acted primarily as the complaint forum

• Key to success: made its online social channels a center for discussing business-changing possibilities instead of logistic failures

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Today’s Webinar Topics

1. How Twitter and Facebook influence SEO

2. How this new change can impact user experience

3. Positive impact integrating Social Media and SEO

4. The power of Social Media and SEO

#wm123

Create A Tactical Mix

• Research which channel your desired audience is using to interact and share content

• Identify relevant language within your industry - content creation and promotion in Social Media means optimizing content for keywords

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Power of Linking

• BLOGS - Fresh, Unique Content

• INBOUND LINKS - Site Authority

• SOCIAL MEDIA - Brand Building

- Facebook Fan Pages

- Google Buzz

- Twitter

- Yelp

- Linked In

- Website Resources & Content

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How Social Media Can Improve Your SEO

Content Discovery

Social Media discussions themed around new pages of your site can increase the likelihood of search bots adding these pages to its index faster

New Product

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How Social Media & SEO Go Hand-in-Hand

The role of SEO for Social Media is to directly influence discovery of social communities or content via search

• Social content can boost links to your website

• Improve qualified traffic

• Boost online sales/conversions

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SEO Social Media

Key Take-Aways

1. 64% of marketers already integrate social media into their Search Engine Marketing plans today.

2. B2B social media will be less about marketing and more about thought leadership and crowd-sourced feedback.

3. Social Media and SEO go hand in hand.

4. The true ROI of social media in B2B doesn’t come from broadcasting your message, but the engagement companies get in return.

5. The role of SEO for Social Media is to directly influence discovery of social communities or content through search which boost sales and increase conversions.

6. Content is still king. Start with blogs and inbound links.

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Questions?

Contact Us for a detailed Custom Analysis of your website!

Please contact:

Mark Powers

(800) 619 1570mark@webmarketing123.com

Search Engine Marketing – A Perspective

Contact Information

@Webmarketing123#wm123