Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12
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Google+ and Social SEO Squeezing the Social SEO value out of your Social Media Campaign @kelvinnewman [email protected]
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Transcript of Google+ and Social SEO: Squeezing the Social SEO value out of your Social Media Campaign #smm12
Google+ and Social SEOSqueezing the Social SEO value out of your Social Media Campaign
Strategy DirectorSiteVisibility
A digital agency specialising in retail, travel and financial services
OrganiserBrightonSEO
The Free SEO Conference
Co-FounderClockwork Talent
Decent Digital Recruitment
The Problem
The Solution
The Actions
The Problem
Google Wants to be a ‘real boy’
kennymatic
SEO Formula
Technical Stuff+
Good Links=
Profit
Technical Stuff+
Good Links=
Profit
Technical Stuff+
Good Links=
Profit
Problem #1
Serious Sample Bias
Alex E. Proimos
Raise your hand if you maintain a
website outside of work...
Raise your hand if you’ve done
anything with in in the last six months...
Raise your hand if your partner maintains a
website outside of work?
And what about your mum?
Serious Sample Bias
Alex E. Proimos
Cue laboured exercise to demonstrate social is more
democraticnormalityrelief
Who has a Facebook Account?
Who has a Twitter Account?
Who has a Instagram Account?
Who has a Pinterest Account?
Who has a App.net Account?
Who has a {insert some new social site that makes me look really bleeding edge}
Account?
the mum probability
principle
Problem #2
Recommendations Aren’t All Equal
edvvc
www.bbc.com is better than
www.dodgy-seo-directory-free-links.biz
but it’s more
complex than that
-Marlith-
No distinction between the author and the page/site
humbert15
Recommendations Aren’t All Equal
edvvc
The Solution
Future of Off-Site SEO
Future of Off-Site SEO
Future of Off-Site SEO
Besides, already influencing search
today
Social Shares Lead to Links
rox sm
Google Find Your Content Quicker
Heartlover1717
Author Snippets
Social Content Ranks In Its Own Right
Personalising Results
The Actions
Ignore the haters
Add yet another button
Implement Rel Author Mark-Up
http://skyrocketseo.co.uk/rel-author/
Do good Social Marketing
Can I get rid of my SEO now?
SEO isn’t dead
CaioSchiavo
The edge-cases are becoming more
complex
And people who understand search,
understand people,
which makes them great marketers
tl;dr
google plus is here to stay, will only become more important and is
having a bigger influence than most
of us realise.
