Social media & seo
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Transcript of Social media & seo
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Integrating SEO & Social
![Page 2: Social media & seo](https://reader035.fdocuments.in/reader035/viewer/2022081414/54bb782c4a795937348b45b2/html5/thumbnails/2.jpg)
2005
BIG
DAD
DY
Uni
vers
al
Res
ults
(Loc
al, V
ideo
, Sh
oppi
ng,
etc…
)Bin
g +
Yah
oo =
Sear
ch A
llian
ceG
oogl
e Rea
l-
Tim
e Se
arch
2010
Goo
gle
& B
ing
Use
(Soc
ial S
igna
ls)
2011
PAN
DA
2012
Goo
gle+
Lau
nch
Goo
gle+
now
impa
cts
sear
ch
engi
ne r
esul
ts
Why did we merge our teams?Search has changed over the last few years.
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Quality of content/ signals of quality become most important to search engines
Bing & Google now incorporate Social Signals as key factors in determining rankings
&
![Page 3: Social media & seo](https://reader035.fdocuments.in/reader035/viewer/2022081414/54bb782c4a795937348b45b2/html5/thumbnails/3.jpg)
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Bing & Google will expand the use of social signals on the search results pages and social’s impact is only growing!
![Page 4: Social media & seo](https://reader035.fdocuments.in/reader035/viewer/2022081414/54bb782c4a795937348b45b2/html5/thumbnails/4.jpg)
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Twitter & Facebook, App Search, etc are siloed, but we still need to compete to rank well on these new platforms.
![Page 5: Social media & seo](https://reader035.fdocuments.in/reader035/viewer/2022081414/54bb782c4a795937348b45b2/html5/thumbnails/5.jpg)
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Increasing share of voice in SERPS with branded social properties
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Still, Most Consumers Still Start with Engines…
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…But, Use Social in Consideration & Evaluation
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Using search optimization tools and tactics in social publishing: More important than ever.
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What you need to do.
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Succeed in 2012 by Taking a holistic approach to Social Media & Optimization to:
• Improve social signals & positively impact rankings
• Rank well within siloed platforms• Ensure that content is discoverable in all
platforms and all channels• Continually optimize social content and
execution