Social Entrepreneurship - Session for Yemen youth 2015
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Transcript of Social Entrepreneurship - Session for Yemen youth 2015
SOCIAL ENTREPRENEURSHIP
IntroductionProfessor Joanne Lawrence
Hult International Business School
PHOTO??? Rwanda?
Today’s Agenda What is social entrepreneurship?..
Why has it assumed such a high profile?
What are some ways to approach it?
What are some examples?
Q+A session
Goal One: End poverty in all its forms everywhere…
Sustainable Development Goals
Despite $2.3 trillion in aid, with $1trillion to Africa alone, there has been little to no decline in poverty, or increase in growth as a result. Why? Why are the poor still poor?
What has triggered so much interest?
Multinational corporations (MNCs: philanthropic efforts (e.g., CSR)
MNCs: “Intrapreneurship’ (mainstream business)
Public-Private Partnerships
Social Entrepreneurship/Enterprises
New models emerging...
Provides ‘enabling’ opportunities
Focuses on poor as consumers and producers
Seeks market oriented and demand-based solutions in the form of affordable new products, services, business models
Creates solutions that are sustainable, empowering, and mutually beneficial.
i.e., A ‘Market Based’ Approach to Poverty – Business as a Solution
Entrepreneurship
What is an entrepreneur?
An Entrepreneur seeks change.. They are dissatisfied with the status quo ; they see
opportunity; They are move forward not by small improvements, but radical changes…
“The entrepreneur always searches for change, responds to it and exploits it as opportunity” Peter Drucker
‘Alertness is the entrepreneur’s most critical ability’ Israel Kirzner
Entrepreneurial CharacteristicsAbility to ‘see’ comes from unique traits:
Inspiration e.g. frustration Creativity e.g. radical solutions Direct Action e.g. ‘just do it’, don’t wait Courage e.g. risk of failure Fortitude e.g. setbacks
Traditional v Social Entrepreneurs Both motivated by relentless pursuit of a
vision – beyond social or financial Both derive reward from seeing the idea
implemented vs. any financial reward Neither ever adequately compensated for
their time, risk, effort, capital
Distinction lies in VALUE PROPOSITION. SOCIAL ENTREPRENEURSHIP ABOUT LARGE, TRANSFORMATIONAL SOCIAL CHANGE
Social entrepreneurs are driven by a passion to make a difference
e.g. Bangladesh’s Waste Concern “Waste is a resource”
Creating Social Value We define social value as the creation of benefits or reductions of costs for society through efforts to address social needs and problems that go beyond private gains and general benefits of market activity.. “
Social innovators create innovations that benefit society as a whole rather than create private value……
ills, Deiglmeier , “Rediscovering Social Innovation” Stanford Innovation Review Fall 2008
….. a social innovation is an idea that works for the public good..
Centre for Social Innovation, Toronto, Canada
What is Social Innovation?
An innovation is NOVEL New to user, application, situation
An innovation is an IMPROVEMENT More effective or efficient than what exists
ADD: An innovation that is SUSTAINABLE + JUST Phills, et al, “Revisiting Social Innovation”
What Determines Innovation?
But to be transformative requires new ways of working, thinking… A deeper understanding and appreciation
for the needs and wants of emerging markets.
An ability to work within constraints such as weak infrastructures, limited natural, human and financial resources.
An aptitude in building trust, collaborating with local constituents and players.
Theory of Change
Systems Thinking
Stakeholder Engagement
Design Thinking
A Way of Thinking
Theory of Change/‘Impact’ Value ChainMapping Backwards “ A tool.. to think about the venture’s ultimate social
outcomes and map out the drivers and levers for achieving optimal impact..”
From The Double Bottom Line Methods Catalogue, Clark, Rosenweig, Long and Olsen and The Rockefeller Foundation,2003
Activities
Outputs Outcomes
Inputs
What is put into the venture
What are venture’s primary
activities
Results that can be
measured
Changes to the social systemMinus what would have happened anyway =
IMPACT
Goal Alignment
“the ability to see the world as a complex system, in which we understand that “you can’t do just one thing” and that “everything is connected to everything else…
- Sternman, in Systems Dynamics Modeling
21
Systems Thinking
Stakeholder Management/Engagement : Process Model
Step 6
Step 5
Step 4
Step 3 ANALYZE -- Determine Gaps
Step 2
Step 1 IDENTIFY Stakeholder Identification
General Nature of Stakeholder claims, motivations, and their
implications
PRIORITIZEStakeholder Demands
ACT: DevelopOrganisational Responses
Monitor And ControlRestart
Process
Source: Preble, 2005
22
‘Social challenges require systemic solutions that are grounded in a client’s or customers needs..’
“Design thinking ..inherently optimistic, constructive and experiential, address the needs of people who will consume a product or service and the infrastructure that delivers it..Products and services that are human centered………” Brown and Wyatt, “Design Thinking for Social Innovation”, Stanford Social Innovation Review, 2010
Design Thinking
Diagnosis
Design
Development
Systemic Innovation
Scaling, Diffusing, Connecting
Sustaining Innovation - Murray, Mulgan, Caulier Grace
“How to innovate: Tools for Social Innovation”, Working Research Paper
The Process of Social Innovation
Chotukool: India
d.light: Africa
1. Price performance 2. Hybrid solutions 3. Scalable and transportable4. Low resource intensity; Conserve5. Rethink functionality 6. Process innovations as critical7. Deskilling work8. Consumer education9. Products must work in hostile environments10. Research on interfaces11. Methods of distribution12. Focus on platform to enable rapid change
Prahald , Chapter Two
12 Principles of BOP Innovation
Affordability: Creating Consumption Capacity
Access: Distribution
Availability: When…
Awareness: Why they need it..
The Four A’s
Approaching Social Innovation Context: What is the unjust situation, social issue that you are trying to
rectify? Who will it effect and where?
Proposition: What is the opportunity you see? What is your idea/social value proposition? What are your assumptions? Are there any political risks? What structure do you suggest and why?
Implementation: What might be potential drivers, barriers and enablers of your success? What stakeholders do you need to engage and how? Any potential partners? Competitors?
Goal/Impact: What do you hope to achieve with your idea? Over what ideal time frame? What is the potential social, economic impact?
Metrics/Evaluation: What metrics could you put into place to measure your achievement?
Next steps? What do you need to do next to take your idea forward?
Hult Prize Winner 2013: Aspire
Case : HONEYCARE AFRICA
Hult Prize Winner : m.Paani
Public-Private Partnerships’ (PPP) build on complementarities
Nestle, Pepsi, Unilever join forces
on wastein Chile
IKEA and UNICEF, IFC-directed partnerships in Africa
MNCs leverage their skills, resources, and enormous reach
What ripples will you make?
Thank you!
Resources www.socialedge.org www.echoinggreen.org www.ashoka.org www.idealist.org http://www.schwabfound.org/sf/index.htm http://www.gsvc.org/about_gsvc/ http://www.youtube.com/skollfoundation
www.seedinit.org www.changent.com www.endeavor.org www.socialvc.net Books (Inspiration!) The Power of Unreasonable People: How Social Entrepreneurs
Create Markets that Change the World (Elkington and Hartigan) How to Change the World (Bornstein)
http://blogs.worldbnk.org/dmblog
/