Social ECM - How Social Media impacts Enterprise Content Managemnet
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Transcript of Social ECM - How Social Media impacts Enterprise Content Managemnet
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Social ECMSocial ECM
Jeff ShueyDirector, Business DevelopmentEastman Kodak
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Agenda
• Social Media and ECM• Why SharePoint for Social ECM• The Future of Social ECM
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Where to Start?
• Why DO Social Media?
• What are the Risks?
• What are the Rewards?
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Productivity Satisfaction
Engagement Retention
Why DO Social Media?
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Social Media hasn’t changed ANYTHING
Social Media has changed EVERYTHING
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Polling Slide
• Does your company have Social Media Policy and Usage Guidelines?– Yes– No– Under Development– Not Sure– Why should we
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SharePoint 2010 Social ECM FeaturesFeatures that will help Social ECM Efforts:• Document ID:
– Generates a unique identifier for every document uploaded. Documents / Objects can be tracked even when moved.
• Metadata: – Organizes information with features such as tagging, ratings and keywords. A shift from the traditional
hierarchical file and folder structure.
• Records Management: – Allows users to declare a document as a record – Schedules can be defined to transfer these declared records to the Record Center. – Auditing metadata are such as expiration, author, hold, etc. are available.
• Social Computing: – Users define social relationships and relevance of information with My Sites – Tag posts, job activities, what they are working on, posting messages and notes and interact with
colleagues.– Taxonomy & Folksonomy
• Ease of Use: – Tight integration with Office 2010 allows content from an office document on the desktop to interact
with SharePoint 2010 making it very efficient for users. – Everyone is a content creator. Web publishing has been simplified with a rich and familiar authoring
experience. It has reduced clicks to publish content and it truly empowers everyone to be a content author.
Source: Dux Raymond Sy
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Definitions
• Tags– Keywords that group and organize objects
• Taxonomy– Classification according to a pre-determined
system• Folksonomy– The spontaneous cooperation of a group of people
to organize information into categories; a user-generated taxonomy
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Who gets to create content?
• What are the risks with content?– Regulated Industries– Internal Policies– Partnership Agreements– Intellectual Property Rights– Non-Disclosure Agreements
• Should we just leave it to the Professionals?
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What is “Enterprise” Content?
• Traditional– Paper and Digital information
• New World Order– Mobile Data– LBS data– Paper Based Information– Call Center Information– Web Page Registrations– Event Attendees
• Anything that crosses your firewall?Examples: • Regulated Industries on Twitter• Whole Foods has 50 Twitter Accounts
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Social ECM – Things your Lawyer will ask
• Why apply Tags, Notes, Taxonomy and a Folksonomy?
• The New Abilities– Find-ability– Put-ability– Discover-ability
Key Point:• You may not find it, but others will.
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Some Common Questions
• Is this part of my job?• Will I get in trouble for posting this?• How much time should I spend on Social
Media sites?• Will it affect my performance review?• Who else is doing this?• Who will see this?
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Content Creation in SharePoint
• Traditional– Word– PowerPoint– Excel– Outlook
• Increasingly Common– Video– Audio / Podcast– Blogs– Social Bookmarks– Notes (2010)– Tags (2010)
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Source: Brian Solis and Jess3
The
Conv
ersa
tion
Pris
m
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It’s all Metadata
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Is Content King?
No … Curation is King
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Using Social Media
Content Use in Action• Find Experts• Empower Employees – Taxonomy / Folksonomy
• Protect your Assets
The Power of Social ECMSocial ECM – It’s not about the Technology
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Polling Slide
• How many of you regularly use:– Facebook– LinkedIn– Twitter
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Polling Slide
• Have you ever seen compromising content posted (from an ECM / Records Management / Legal) perspective:– Yes– No– Not Sure– What does “compromising” mean?
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The Future of Social ECM• Search – Traditional– Real-Time– Social
• Search and Act– Indexed Video– Indexed Audio– Location Based Services
• Location and Time Based
• Widgets & Web Apps• Digital Asset Management• LifeStream
Search by: • Word• Scene• Face• GPS Coordinates
Advanced Features:• Expert Search• Dynamic /
Intelligent Search
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Tune your content for search
• Enable tagging• Ratings (reputation management)• Search facets
• Empower the user– Let the user tag THEIR WAY • Folksonomy • Folksonomy may become Taxonomy
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SharePoint has Notes
What are they?• New to SharePoint 2010• Allows for the propagation of Notes across SharePoint
site• Best Use: Use for Social Stream & News Feeds– What are the pros?
• Easy to use• Easy to share across sites
– What are the cons?• EVERYONE gets notified when a note changes.• Even if this information is confidential
Could Notes become Social Bookmarking for SharePoint?
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Polling Slide
Would the ability to have notes within SharePoint that can be tied to a specific object be useful?• I need it now• I’m not sure I know what this means• Who gets to see the notes
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Microsoft & Partners
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A Few Experts
• Mike Gannotti – Michael on the Go!!!• Paolo Tosolini– Podcast and Academy Mobile
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Next Steps• Find your Socialista’s• The Role(s) of Content Creators• The Role of Curator• The Impact on ECM– Productivity– Satisfaction– Engagement– Retention
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Wrap Up
• You are already DOING Social Media– Whether you are tracking it and accounting for Social
Media activity is a different issue• SharePoint 2010 is a great place to start• SharePoint 2010 has core capabilities that are often
good enough, but …– Partners have offerings that augment and also fill gaps
that Microsoft cannot fill • SharePoint will continue to expand beyond the
platform and become a Business Operating System --- which will include Social ECM and more
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QUESTIONS
Rutherford [email protected]: @Atalasoft Web: Atalasoft.com
Jeff [email protected]: +1 425 922 8056Twitter: @jshueyWeb: kodak.com/go/sharepoint