Yummy Day’s

BY: MEGHA MALVIYA

RETAIL STORE PLAN

Concept• More and More people are striving to lead

healthier lifestyles

• A juice bar that serves customers fresh-squeezed fruit juice drinks and smoothies is a fantastic new business enterprise to put into action.

• To boost sales and profits, additional items such as sandwiches, salads and healthy snacks can also be added to the menu..

Customer relationship

Assuring quality Cash payment if we

don’t have ‘their wish’ fruit with us

Naturally raised fruits. Value added

Channels

Social media-Facebook, YouTube, Google AdWords

Advertisement- Universities, radios, signs/ displays, posters

Customers Health conscious Working class Youth & kids

Adequate stock Owed farms/sourcing Order completion Delivery

Key activities

Key partners

Local farmers Ice-cream

importers Media channels

Key resources Trained manpower Storage facility Timely service

Revenue Pay per order Extra

charge/demand

Familiar + outlandish juice

Cost steamsValue proposition Fixed- warehouse,

employee, transport, Maintenance Variable-seasonal fruits

Health consciousIn India people have become health conscious and try relying on healthy food and drinks to stay fettle & fit, Such cognizant people intake healthy drinks more than twice a day

Working classMore than 76% of working people feel stressed at work so to remain energetic & avoid health issues they prefer health drinks

Young people & kidsThis section counts for more population in India. Young people are educated about healthy life and kids require more of healthy diet at their growing age

SEGMENTATION

Typically our target market consist of- Youth & kids- age- 8 to 20 years Working class- age- 25 to 45 years Health conscious-age- 20 t0 30 years

Targeting

Positioning Our brand name “yummy day’s “

defines our positioning well. Other differentiating factor is that we provide all familiar and outlandish juices also we provide the juice our customers want within the 24 hours

Sourcing• Souring of local fruits• Sourcing of outlandish

fruits

Stocking• Stocking in a

warehouse having cold storage facility to maintain freshness of fruits

Packaging• Cardboard packaging of

fruits from warehouse to outlet

• Exotic packaging of variety of shapes for take away

Order • Customers can

order through phone

• Mobile app• Website

Delivery• Fast delivery in

cool storage to keep them fresh

• Vans will be used

Operatio

nal plan

JUICES

INDORE

Yummy day’s Product –Depending on the glass size small/medium/big we will be serving. - Our product portfolio consist of fresh fruit juices & milk shakes both having Indian and exotic flavor

Price – small-80 - medium-150 - large-250( rest depends upon the seasonal fruits)

location –we will have our retail store at Indore

Promotion –organizing events at festivals and -online promotions( fb/website/google) - organizing best juice making competition & offering hamper prizes

80-250 & above

IMC

Rs.80 Rs. 150 Rs. 250 Rs. 300 Rs. 190 Rs. 150

INDORE

PRODUCT

PRICE

SWOT

High quality nutrition Premium prices Food Service is genuine &

caring - designed to maximize the guest appeal and to create life time guests

Variety of juices Completely exotic environment

High cost for the imported fruits

Seasonal fruits are expensive to get throughout the year

Initial money to invest in R&D is limited

Growing at a compound annual growth rate (CAGR) of about 35% annually.

People have become health conscious

Consumers are ready to pay higher price

Increased standard of living and affordability,

Franchise Need for better lifestyle

Existing retail outlets/mature players

Indian economic conditions

Competitors

OPPORTUNITY THREATS

STRENGTH WEAKNESS

THANK YOU