SMX East 2012: Theater Penguin recovery 08-31-2012
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Penguin Unnatural Links Recovery
description
A review of what you need to do to recover from link penalties.
Transcript of SMX East 2012: Theater Penguin recovery 08-31-2012
Penguin Unnatural Links Recovery
First Off... Who Am I?
Co-author: The Art of SEO President: Stone Temple Consulting
25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies
Publish web sites, grow them, then sell them2 significant exits so far
Twitter: @stonetemple Google Plus: +Eric Enge
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Penguin Drove Traffic Drops
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Unnatural Links Version 1
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No immediate traffic drop Likely to result in a traffic drop if not addressed How quickly is NOT known My personal belief is that it is likely to be 30 days YOUR RESULTS MAY VARY
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Unnatural Links Version 2
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No immediate traffic drop Some links were discounted by Google Further action not impending (according to Google) For most sites, no need to act panic May be a good time to consider some link cleanup as
a precaution YOUR RESULTS MAY VARY
Questionable SEO / Link Building Tactic
Identified
Can weWrite anAlgo toFlag it?
Create the AlgoRun the Algo
Panda/Penguin Algorithm Structure
RankingAdjustment
Score
Penguin/PandaAlgo Scheduler
MasterGoogleIndex
Yes
No
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Article Directories
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Directories, forum posts, bookmarks, …
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Guest Post Spam
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Does Your Anchor Text Look Like This?
12%
11%
23%14%
13%
11%
10%6%
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Or, Like This?
Brand Name
Domain
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Sample Link Profile
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Links: 1,273,452 Linking Domains: 11,897
How do I get started?
Start by Categorizing
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For example: Blogs Pages with multiple links Sites with more than one linking page Rich anchor text links Links from comments Links from the same “C” block NoFollow’ed Links
Speeds analysis and clean up Example: 1M links vs. 10,000 linking domains
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Open SiteExplorer
GoogleWMT
BingWMT
MajesticSEO
Build ListOf Links
Categorize:•Blogs•Multi Link Pages•Rich Anchor Text•Comment Links•Multi Link Sites
Analyze :Identify BadLinking Pages
Analysis TeamCan SpecializeBy Link Type
Get ContactInfo
Email, PhoneTwitter, Snail Mail
RequestRemoval(MultipleTimes ifNecessary)
ReconsiderationRequest
Reconsideration Guidelines
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Be very thorough in your cleanup first! Don’t waste their time
Be respectful! Don’t whine or talk about what you lost Be short and to the point
Nature of problem (stats are good) What you did to clean it up
Clearly state that you intend to abide by Webmaster Guidelines going forward
Unnatural Links Messages (V1)
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Worth filing a request here too Same general guidelines If you can’t get totally cleaned up quickly:
Consider sending a reconsideration request in to buy time Show significant progress Show commitment to totally clean it up
May give you more time before they act YOUR MILEAGE MAY VARY
How STC Can Help
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SpamLink Detective automates categorization Experienced resources to lead the effort
We can do 100% of the work … … or coordinate your internal resources
Extensive link clean up experience 4 recent projects with sites with over 1M links
3 had actual penalties 1 had the unnatural links (V1) message
100% recovery success rate
