Common Technical Mistakes SMX Munich 2012
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- 1.Common Technical Mistakes WILL CRITCHLOW
2. WILL CRITCHLOW Fremdscham One of those amazing German words
that we have no direct translation for 3. WILL CRITCHLOWI hope this
presentation will be entirelyabout being embarrassed for other
people.Because of course we wouldnt makethese mistakes, would we?
4. WILL CRITCHLOWMy biggest?sudo chmod 775 R /.Instead ofsudo chmod
775 R ./ 5. WILL CRITCHLOW Sitemaps Speed Social Spiders Science
fiction 6. WILL CRITCHLOWCommon Sitemap Errors 7. WILL CRITCHLOWNot
keeping your sitemap cleanDuane Forrester, Bing Some other guy 8.
WILL CRITCHLOWDont allow 404 errors into sitemap 9. WILL CRITCHLOW
https://seogadget.co.uk/check-your-xml-sitemap-errors/ 10. WILL
CRITCHLOWDont forget video sitemap etc 11. WILL CRITCHLOWPriority
is relative and only asuggestion This goes to 11. Theres no need
for your sitemappriority to do the same 12. WILL CRITCHLOW Common
Site Speed Errors 13. WILL CRITCHLOWFirst mistake: not caring 14.
WILL CRITCHLOW 15. WILL CRITCHLOW100ms 16. WILL CRITCHLOW2 frames
of a movie 17. WILL CRITCHLOWFor reference, thats here 18. WILL
CRITCHLOWTo here 19. WILL CRITCHLOWQuarter of a blink (literally)
20. WILL CRITCHLOW1% drop in conversions[Source: Amazon -
http://highscalability.com/latency-everywhere-and-it-costs-you-sales-how-crush-it]
21. WILL CRITCHLOWHeres Walmarts version[Source:
http://www.webperformancetoday.com/2012/02/28/4-awesome-slides-showing-how-page-speed-correlates-to-business-metrics-at-walmart-com/]
22. WILL CRITCHLOW 23. WILL CRITCHLOW 24. WILL CRITCHLOWIts not
just about server responsetime 25. WILL CRITCHLOWMeasure time to
first byte with pingdom DDoS1,222 ms 26. WILL CRITCHLOWWeve had
good results withCloudflare 27. WILL CRITCHLOWDiagnose quick wins
with pagespeedhttps://developers.google.com/pagespeed/ 28. WILL
CRITCHLOWSegment site speed with GoogleAnalytics 29. WILL CRITCHLOW
Social and linkbuilding(technical) mistakes 30. WILL
CRITCHLOWDefault widgets dont link to your profile pages These
widgets dont link to your profileAdd regular links as well to help
your profile pagesrank for brandedsearches 31. WILL CRITCHLOWNot
implementing OpenGraph 32. WILL CRITCHLOWNot implementing Facebook
verbsImage:
http://foliovision.com/2011/10/24/searchlove-seo-london-2011-day-oneMat
Clayton is your man for learning about FB integration. We have
videos: http://www.distilled.net/store/sl-winter-2011- videos/ 33.
WILL CRITCHLOWNot customising embed codes Dont use standard embed
codes within third partyplayers no links Place custom codes
underneath video embed codes Use iFrames Partial Anchor Text
Linkbuilding protips from Brand and partial anchor text Ensure your
embed code will build links back to your site, not the video
hosting company 34. WILL CRITCHLOWNot cross-browser testing
yourlinkbait We had one piece where the share buttons were cut off
in Internet Explorer. Weve also had journalists fail to link to
things because they were still using IE6! 35. WILL CRITCHLOW Common
Robot Exclusion Errors 36. WILL CRITCHLOWKnow the difference? Read
aboutREP Robots.txtX-robots Noindex Nofollow Response codes 37.
WILL CRITCHLOWMonitor your robots exclusionI use
www.serverdensity.com [disclaimer: we invested inthem] 38. WILL
CRITCHLOWMonitor for changes to robots.txt 39. WILL CRITCHLOWSpot
the accidental inclusion ofnoindex 40. WILL CRITCHLOWMore SEO
monitoring tools and
trickshttp://www.seomoz.org/blog/seo-monitoring 41. WILL
CRITCHLOWWatch out for over-aggressivefirewalls[Image:
http://www.flickr.com/photos/smenzel/2297233080/] 42. WILL
CRITCHLOW Common Mistakes with New Technologies 43. WILL
CRITCHLOWFailing to use AJAX properly Came across a site where this
was theentire html afterstripping out js.No title.No content. What
is this? 2002Flash? 44. WILL CRITCHLOWWhat the #! were you
thinking? 45. WILL CRITCHLOWPushState is better 46. WILL
CRITCHLOWObligatory G+ complaint follow me! Dear Google. WHAT
isthis? 47. WILL CRITCHLOWResponsive design beats m. mobile version
48. WILL CRITCHLOWAvoid splitting link juice / duplication 49. WILL
CRITCHLOWBut also get more links This is the desktopexperience I
got when I followed alink someone else shared from amobile 50. WILL
CRITCHLOWrel=canonicalRisky. Didnt Rand talk about this? 51. WILL
CRITCHLOWhreflang what is rel=canonical supposed tomean?[Image
credit: http://www.flickr.com/photos/tpcom/3246953870/] 52. WILL
CRITCHLOWRe-write your visible URL to thecanonicalDo this after
youranalytics pageview call 53. Thank YouAny QuestionsWILL
CRITCHLOW 54. WILL CRITCHLOWWill CritchlowFounder
[email protected]@willcritchlowSign up to hear
when and where Im speakingnext:http://www.distilled.net/events/Get
free SEO training videos:http://www.distilled.net/free-videos/Join
our SEO training program,
DistilledU:http://www.distilled.net/store/u/