Making Local work15th October 2012

Produced by Mark Mitchell, Director of Client Services EMEA, Brightedge

@searchmitch

Quick Introduction @searchmitch

It’s more than just updating Google Places

1. Define who owns Local SEO

2. Understand impact of local and ensure measurement technology is in place

3. Create locally driven content…more than just a store locator page

4. Plan for Local, relevant, engaging content

Blog

Navigational

Informative Social

Community Regular

5. Understand it will change all the time

3 closing statements from today

a) Understand the role of local

b) Measurement of opportunity with clear owners

c) Have a content strategy that is more than just navigational