SMX 2010 Summary of Hot Topics from SEO Track
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Transcript of SMX 2010 Summary of Hot Topics from SEO Track
Social Media
Google Caffeine Update = real time search
Check out real time search #smx and click on updates
Social content an important ranking factor
Great for leads gen. A question on Twitter is a lead.
Crazy tools for turning an email address into a full profile.
Terms like Klout and Influence
Thursday, June 17, 2010
Great for building leads that you can email, objective to create an action (e.g. a like) not a sale
The like button replaces the become a fan button.
Demographics staggering. 25m UK users with incredible demographic targetting - BUT you need this as aren’t aware of intent
A Facebook fan is worth double an email address.
FBML and Customer Tabs look exciting.
Power of using “Matt Pack likes this” within ads
Focus on CPM > CPC > Fan > Booking; metrics to focus on: CTR > Fan conversion > Booking conversion
Quality score for facebook ads driven by likes, ads are higher maintainence than PPC
Thursday, June 17, 2010
Marketing in the age of Google
Your online strategy is your business strategy...
Thursday, June 17, 2010
Yahoo and Bing
Coming together = 30% Market Share in the US and growing.
Roll out this winter? Earlier if possible.
Thursday, June 17, 2010
Mobile
Propensity to buy much higher - 65% of customers transact in less than an hour after searching on mobile.
100m mobile Facebook users
Thursday, June 17, 2010
Content still King!
Editorial or Editor in Chief
Freshness/real time
50% time on content development, 20% blog post and article placement, 10% link development
Social integration, Info-graphics, lists and shareable widgets
Clever videos responding to trends in search activity.
Videos more important - YouTube previews in Bing results.
Good Content Management System Key
Thursday, June 17, 2010
Ranking Factors
Keyword in domain important - hyphenated less important
Diversity of links important
Thursday, June 17, 2010