The social component - The engine of the new IT&C

1 © 2008 Nokia

Valentin DeacDirector ExecutivNokia Romania

Valentin DeacDirector ExecutivNokia Romania

“Social Media is like teen sex. Everyone wants to do it. Nobody knows how. When it’s finally done there is a surprise it’s not better.”

Avinash Kaushik — Analytic Evangelist, Google

“When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.”

John M. Richardson Jr.— Professor, pioneer in System Dynamics

Mobile Social Media – The future of Social Media

4 © 2008 Nokia

Valentin DeacDirector ExecutivNokia Romania

Valentin DeacDirector ExecutivNokia Romania

COMPANY CONFIDENTIAL

What does “the new IT&C” mean?

Is Mobile Social Media an evolution?

How does it look in action?

When does this future come?

What’s in it for me?

Strategy 6 © 2009 Nokia6 © 2009 Nokia Company Confidential6 © 2009 Nokia Company Confidential

What does “the new IT&C” mean?

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7 © 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials

What is it common between these?

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Industry is changing - mobile telecom, Internet and PC industries converge

Social networking drives new communications and Internet behavior

friendster

Social – the driver of new IT&C

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Is Mobile Social Media an evolution?

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Introducing the “Here and Now”

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How does it look in action?

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Connected, simple, trustful and relevant

Plan a dinner with my foodie group

Tell friends that I just checked in to a restaurant

Share a photo with my family

Post the music I’m listening to on Facebook

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When does this future come?

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“The future is always beginning now.”

Mark Strand — poet, essayist and translator

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What’s in it for me?

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ADOPT & ADAPT

(Adopt Social Media and Adapt to mobility)

17 © 2008 Nokia

COMPANY CONFIDENTIAL

What does “the new IT&C” mean?New IT&C = Computers + mobiles + SW

+ Internet

Is Mobile Social Media an evolution?Yes – it adds the “here and now” effect

How does it look in action?Connected + simple + trustful + relevant

When does this future come? The future starts now!

What’s in it for me?Adopt social media, adapt to mobility!