SMCC2011_Serge Beckers
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Impact of Studies show: -Correlation between stock prices and Facebook ‘likes’ and Twitter followers; -Recruiters predominantly use LinkedIn, not Monsterboard -Journalists prefer Twitter to traditional press releases Impact of social media cannot be denied
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Serge Beckers presentation of the Wisse-Kommunikatie newsroom at the Social Media in a Corporate Context conference, Amsterdam.
Transcript of SMCC2011_Serge Beckers
Impact of
Studies show:
-Correlation between stock prices and Facebook ‘likes’ and Twitter followers; -Recruiters predominantly use LinkedIn, not Monsterboard-Journalists prefer Twitter to traditional press releases
Impact of social media cannot be denied
News making and gathering has changed
Individuals make news themselves
AND are developing new habits regarding news
They decide what news is themselves
The depth they want
The time they want it
The form they want in
With whom they share it
The channel they get it from
managing different social media channels and accounts (overview)
investment in time
Social media channels are very fragmentedcomplicated to direct visitors from one channel or network to the other
ChallengesCorporates
Yet... these companies
Keep increasing their social media budgets
Consider social media “important” or “very important” for achieving their biggest marketing goals
50% said their social media outreach is handled by a mix of in-house staff and agency staff
Study by Mashable and Effie Worldwide, the study surveyed marketers and ad agency executives. Source: mashable.com and PRDaily.com
(http://www.prdaily.eu/PRDailyEU/Articles/7981.aspx).
web-technology is no core competencyFace the same challenges as companies regarding social media’s fragmented landscape
How do we integrate?And thus set up a full fledged social media strategy?
Thus not able to fully capitalise on a very “hot” topic and attractive market
ChallengesPR agencies
Solution
Wisse Kommunikatie offers social media (news) release and newsroom platform
Integration of social media and PR
From the source all customers, bloggers, analysts turn to: corporate website
Single point of contact
Fully branded in the corporate look & feelProfit from existing image and reputation
Seamless integration in the corporate website
Leveraging existing social media channels
Easy to integrate, implement, and manage
IntegrationNewsroom & releases
IntegrationRelease
IntegrationNewsroom & release
IntegrationNewsroom & release
IntegrationNewsroom & release
