SMARTNUTS

Ben k George Elliot

WHO? P E T O W N E R S W H O N E E D T O C L E A N T H E R E P E T S C A G E

WHAT? C L E A N C A G E S

WHEN? I F Y O U H A V E A N E W P E T I T W I L L T E L L Y O U H O W T O C L E A N I T S C A G E S

WHERE? T H E P E T L I V E S G A R D E N \ H O U S E

WHY? T O H A V E A H E A L T H Y W E L L F E D P E T

PROBLEM

When people need to clean out their pets cages, are app will

tell you how to clean it and feed it healthily on are video

PROBLEM QUESTION

What do you do if your pet isn't on their?

You will have to get the full version which comes

with all the pets that can be kept as a legal pet .

KEY INSIGHT STATEMENTS

People who have a problem with cleaning a cages

currently try to use different apps but this does not

work because are app is the one that helps in lots of

different ways such as most pets that are normal are on

there but the ones that aren't normal on there you will

have to buy it on the add on!

Our key insight is that people need clean there cages

to help them overcome their problem.

People who own pets currently try to use different apps

and products , but this does not work because they still

don’t know how to clean a pet – cage .

Our key insight is that people need a method of

working out what the right product's sprays a timer to

help them overcome their problem.

MINI ELEVATOR SPEECH

My team, Smartnuts, is developing an app to help

people clean their cages if they have a pet ,to solve

the problem of having trouble with cleaning their

pets cage.

USER PROFILE

Meet Benji (19)

Benji just brought a hamster and does not know how to

clean its cage. So he searched up on the internet but still he

did not know how to clean his pet cage or how much to feed

it. Thats where our app comes in if you search on the app

store cage cleaners you will see our app there. There will

be loads of detailed videos of how to keep a well fed clean

healthy pet.

COMPETITORS OR OTHER SOLUTIONS

USER STORIES

As a user of smartnuts I would expect the highest

quality from the app . What I would expect from

this app is the game to be worth 50p if it isn't you

get that back.

BALSAMIQ

Business caseWho benefits from your app?

Dogs trust

Main target user People who are new to pets

Others who benefit Pet shops, pet owners

 

Our business model

All users pay Some users pay

Somebody else pays

My team’s app Cage Cleaners will operate a business model in which some users pay. My team has identified that some users are willing to pay, because it has two parts to the APP. If you pay, you get all the animals and a fun game which shows you how to keep you pet clean, but if you don’t pay you only get a few animals eg dog, fish, cat

MARKETING STATEGYMarketing Strategy

Audience Through what Persuasive event ResultAre app is aimed at people that have pets and don’t know how to clean them.

A video on YouTube. A video which contains what are app dose.

A app that works.