PBS Presentation - Final Presentation

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    03-Dec-2014
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Transcript of PBS Presentation - Final Presentation

  • 1. Meet Jane Social Media: Simple Starters for PBS Stations by Beth Kanter, Beths Blog
  • 2. Shes worked in the field for a very long time
  • 3. And her tools have changed over the years
  • 4. Why?
  • 5. She understands the real truths of raising money ..
  • 6. Stories that tug at the heart strings
  • 7. Donor loyalty
  • 8. Show me the money!
  • 9. Who, Not What
  • 10. Jane, we need a social media strategy and plan by the end of the week!
  • 11. I need to do some research
  • 12. Future donors!
  • 13. Flickr Facebook What are you working on?
  • 14. Twitter!
  • 15. Thats the dumbest thing Ive ever heard it ..
  • 16. I need an easy way to get a grip on this! Fast!
  • 17. Stories that tug at the heart strings
  • 18. Watercooler conversations (mediated by photos) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
  • 19. Social Features
  • 20. And it isnt just about doggy photos
  • 21. Social Networking
  • 22. Social Networks: First Generation 1) I am linked to -> -> to you --->You are linked to her -> -> to her Source: Slideshare by Rashmi Sinha
  • 23. Now I know all these people!
  • 24. Over 14,000 profile views in 3 weeks. 500 NEW signups to email list from MySpace
  • 25. Social Networks, a good thing
  • 26. No time?
  • 27. No time?
  • 28. Dip in or Stay Hyper Connected
  • 29. How Used?
  • 30. I love Twitter!
  • 31. My Perspective Presence Content in many places RSS Powered network Sharing photos, bookmarks, videos, and more Conversations Fundraising