Smart Use of Social Media
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Smart Use of Social Media for Cantors Presented by Miriam Brosseau Associate Director of Network Initiatives The Jewish Education Project and Darim Online/See3
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Presentation given at the Cantors' Convention in NJ, 5/20/2013
Transcript of Smart Use of Social Media
Smart Use of Social Media for Cantors
Presented by Miriam Brosseau
Associate Director of Network InitiativesThe Jewish Education Project and
Darim Online/See3
"Social" is a Process
Social media is an iterative process:
Listen, Plan, Engage, Measure, Adapt
Your social media presence is not a bullhorn.
Social begins with
LISTENING.
Plan: The POST Formula
People
Objectives
Strategies
Tools
Example: Freedom25
Read: http://freedom25.net/about
Identify:
People?
Objectives?
Strategies?
Tools?
Before we try out POST, a reminder...
Now It's YOUR Turn!
On Choosing Tools
• Learno listen, read,
watch, practice
• Playo jump in!
• Separateo tools from
strategy
• Worko the tool won't
do it for you
• Fail forward
Some examples...Tools Good For: Storytelling
Tools Good For: Conversations
Tools Good For: Collaboration/Sharing
Tools Good For: Events
Tools Good For: Teaching/Learning
Thank you!
Questions, comments, kvetches, kvells? Keep in touch!
Miriam [email protected]
@miriamjayne
