Smart Social Media: Building Your Social Media Strategy

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1 @kagray Kathy Gray @poleposition mkg SMART SOCIAL MEDIA LinkedI n Instagram YouTube Faceboo k Pinterest Twitter

description

Avoid social media ADD and set a strong social media foundation for your business. Originally presented at WordCamp North Canton 2014.

Transcript of Smart Social Media: Building Your Social Media Strategy

Page 1: Smart Social Media: Building Your Social Media Strategy

1@kagray

Kathy Gray

@polepositionmkg

SMART SOCIAL MEDIA

LinkedIn

Instagram

YouTube

Facebook

Pinterest

Twitter

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Avoid social media ADD

SQUIRREL!?!

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Create a social media strategy

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4@kagray

Kathy Gray

@polepositionmkg

DEFINE YOUR GOALS

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Create SMART social media goals

Specific

Measurable

Attainable

Results-based

Time-based

DEFINE YOUR GOALS

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Bad Goal: Collect fans like beanie babies

DEFINE YOUR GOALS

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Better Goal: Consistently respond to questions and feedback within 1 hour.

DEFINE YOUR GOALS

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8@kagray

Kathy Gray

@polepositionmkg

KNOW YOUR AUDIENCE

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Define your ideal customers’ demographics

KNOW YOUR AUDIENCE

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Define their goals & challengesKNOW YOUR AUDIENCE

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Define their interestsKNOW YOUR AUDIENCE

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Define which social networks they useKNOW YOUR AUDIENCE

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Create profiles for each target customer

KNOW YOUR AUDIENCE

DEMOGRAPHICSLocation: Midwest statesAge: Mid-30s to 40sEducation: College graduateWork: Works outside the home

GOALS/CHALLENGES• Finding more time to spend with family• Finding more time to enjoy the outdoors/get out

from behind the computer

INTERESTS• Light outdoor activities• Gardening• Family• DIY home decorating projects

SOCIAL NETWORKS• FACEBOOK, PINTEREST, INSTAGRAM

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14@kagray

Kathy Gray

@polepositionmkg

CREATE A TACTICAL PLAN

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SMART SOCIAL MEDIA @polepositionmkg @kagray

Outline tactics to achieve your goalsCREATE A TACTICAL PLAN

Goal: Consistently respond to questions and feedback within 1 hr.

Tactic 1: Set up and monitor Twitter keyword searches to find brand/product mentions.

Tactic 2: Implement Pin Alerts to receive notification when someone has pinned an item from your website.

Tactic 3:…

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Thank You!Kathy Gray

email: [email protected]: @kagraywebsite: www.polepositionmarketing.com