Get Web Smart: Social Media Overview
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Transcript of Get Web Smart: Social Media Overview
Welcome to the Monroe Chamber Web Smart Series
Session: Social Media Overview
Introductions
My Name is…Kelsi Guidry, founder of MyWants Inc.
Please introduce yourself and the company you represent.
What is Social Media?
Social Media is…
• Social Media allows groups to generate user-created content that are published and shared freely in peer-to-peer conversations in social environments, such as social networks, blogs, wikis, or video hosting sites.
Social Media in Plain English
YouTube Videohttp://www.youtube.com/watch?v=MpIOClX1jPE
Social Media: What’s in it for your company?
3 Major Focuses
Social Media: What’s in it for your company?
1. The production of content is essential to the life of your company– 25% of search results for the
World’s Top 20 largest brands are links to user-generated content
– 34% of bloggers post opinions about products & brands
– The #2 largest search engine in the world is YouTube
Social Media: What’s in it for your company?
2. Social Networking is the fastest means of sharing– The fastest growing
segment on Facebook is 55-65 year-old females
– More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook each month
Social Media: What’s in it for your company?
3. Companies use social networking for marketing– 78% of consumers trust
peer recommendations– Only 14% trust
advertisements– Only 18% of traditional
TV campaigns generate a positive ROI
– Successful companies in social media listen first and sell second
7 Steps To A Great Social Media Strategy
1. Passion and Goals2. Listening3. Producing Content4. Setup Outposts5. Distribution6. Social Networking7. Monitor and Measure
Passion IS The Foundation!
• Determine your passion• What gets you excited
to talk about?• What are you good at?• Passion determines
your content
Social Media Goals
• Don’t work backwards• Identify major goals• How can you use social
media to improve a specific function?
More Goals….
• Increase customer base• Generate Leads• Drive Sales• Build Awareness• Make money from
content• Improve internal
communication
Listening
• There ARE conversations going on about your brand OR at least your industry
• Which tools should I use?– Addictomatic– Facebook Search
• What am I listening for?– 5-8 keywords
PRODUCE CONTENT!
Content is King
Content is Key!
• Select and know your topics– Main Topic– Content Categories– 50 Post Titles
• What medium will you use?• Setup your website and/or blog
Setup a Blog
• Wordpress Blog • Website/blog is your home online
• A blog acts as your tool to express your expertise and opinion.
• Blogs allow comments for direct feedback
• The more quality content you blog, the higher expert ranking you can achieve.
Develop Content
• Create Pillar Content– How to– Own Definitions– Blueprints– Lists– Argument– Resource report– Controversial
Commenting• Just about everything
can be commented on. • Provides link back to
your website• Commenting is an
extension of your content. It allows you to express your expertise for others to read
Media Publishing• By adding pictures and
videos you are adding content that many individuals have the potential of looking at.
• Educational/Tutorial videos can act as resource someone will watch over and over
• Picture and Video tagging will create a viral effect.
Content Distribution
• Update status across multiple platforms
• Upload video to multiple video websites
• Article submission websites
• RSS and Email Subscriptions
“Social Media Outposts”
• 2-3 Outposts• Major Social Outposts
– Facebook • Fan Page for Business
– YouTube– Twitter
• Other Outposts– LinkedIn– Flickr– Forums– Other Blogs
Really USE Social Networking
Don’t Just Be On It, USE IT!
Complete Your Social Networking Profile
• Fill in Basic “About” information when creating a profile for yourself and business– Fan Page for business
• Add a picture of YOU!– Close up
• Adding likes and interests
Finding Potential Connection
• Search – Offline friends and family– Organizations you are in– Interesting topics to you
• Offline Promotion– “We’re On Facebook” – Business Cards
• Build Relationships
Building Relationships
• Sending Invites– Include personal
message with invite
• Provide Massive Value• Communicate on
regular basis– Comment, Comment,
Comment
Social Networking Conversations
• People typically post content to get feedback, give it!
• Ask questions• Quotes and Jokes• Content is Key!
Communicate in and outside work
• Quick questions and answers during work
• Groups for employees to receive group messaging.
• Creating Events
Consumer Collaboration
• Blog– Ask questions and make
comments to gain insights
• Forums– In-house forums to
discuss topics
• Reviews– Listen to what people
are saying
Social Media Strategies
Sample Strategies based on your companies goals
Social Media Strategy
• Content is King– Share and point out
resources. Yours and others
• Decide where– Which Social Networks– Which Blogs to follow
• Create strong profile• Dedicate Support
– Dedicate contributors– Create schedule
Social Media Strategy
• Do Not assume– You don’t know what
people want and need– Let people find you
• Post and tag photos• Network commenting– Status updates– Blogs– Forms
• Tweet TO people
Social Network Marketing
• Direct Network Ads on Facebook
• Video Ads on YouTube• Facebook and mobile
applications• Create and manage
own forum• Create and manage
own social network
Monitor and Measure Initiatives!
• Engagement Levels• Own Activities Increasing• Increase in customers• Business goals being
met?• Good vs. bad comments• Create a schedule• StepRep & Addictomatic• Compare data
Use Monitored Data
• Connect with those who talk about you, good or bad
• Policy in place how to respond
• Share learning from results with team
Review and Revise
Determine When and How Often to ReviewReview Social Media Goals and Strategies
Make Changes As Needed!
The End!Use Social Media to your
advantage
Keep in Touch!Kelsi Guidry
Thanks For Attending The Monroe Chamber Web Smart Series
Session: Social Media Overview
What would you like to see taught next?