SlideShare Info Session for LinkedIn Solutions Team Marisa Wong, Managing Editor - SlideShare

©2013 LinkedIn Corporation. All Rights Reserved.

1.  Intro to SlideShare

2.  SlideShare Value Props

3.  Best Practices

4.  #CultureCode Campaign

5.  Q&A

Discover content through people and people through content.

SlideShare The largest Professional Presentation

Community on the Web. ��� 60MM+ Visits

Per Month

15+ Million Presentations on SlideShare

Supported Content: •  Presentations •  Infographics •  Documents •  Videos

70%!

+

Visual Content

The SlideShare Secret Sauce

SEO

Why Use SlideShare?

#1. Gain Exposure Search + long-tail traffic

#2. Resonate w/ Audience

•  Rich media shares on LinkedIn get 2.5X more comments and 2.7X more likes

•  Visuals are processed 60,000X faster in brain

than text

Power of visual content

#3. Go Viral Embed & share

#4. Generate Leads Lead gen form & embedded links

Best Practices & Use Cases

Showcase Knowledge

Hub for sharing company expertise

Thought Leadership Curate & share professional content

Employee Branding People connect with people

Creative Recruiting Fun job postings

Paid Promotion SlideShare ads and sponsored updates

Promote Culture #CultureCode campaign

slideshare.net/culturecode

“When you get the culture right, all things are possible.”

Thank you. marisa@slideshare.com

blog.slideshare.net slideshare.net/culturecode