LinkedIn Talent Advantage

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Presented to Cavalier Telephone June 11, 2009

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Transcript of LinkedIn Talent Advantage

Page 1: LinkedIn Talent Advantage

Presented toCavalier TelephoneJune 11, 2009

Page 2: LinkedIn Talent Advantage

Company Overview

Business Solutions Premium Memberships Talent Acquisition Market Research Advertising

LinkedIn Corporation Founded in 2003,

HQ: Mountain View, CA

Offices in San Francisco, New York, Chicago, Omaha, London

340+ employees

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Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

LinkedIn Network Statistics

Network Membership & Reach

Over 43 million professionals* ~2 million members join

per month Roughly 1 new sign-up

per second 200 countries English, Spanish, French

and now German! 150 industries Members from all five hundred

of the Fortune 500

*As of January, 2009

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LinkedIn Talent AdvantageProduct Family

Find and engage the best passive candidates with unparalleled search and communication tools

Attract the best candidates with precise targeting and viral distribution of job postings

Fill urgent positions fast with highly targeted direct InMail® campaigns

Develop your employer brand on LinkedIn with dynamic, viewer-aware content

Position your company as an employer of choice to high value professionals

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Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.

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Unparalleled Search

Expanded search results deliver the most complete and relevant list of candidates names along with complete profile details

Search across the entire LinkedIn network, not just your 3rd degree connections

Advanced geo-search enables you to locate candidates by ZIP code and distance radius

Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements

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New Feature: Dynamic Search Filters

Actively filter your search results based on 11 key attributes

Refine by Current / Past Company, Relationship, Industry, Region, School, Groups, and more!

Filters are automatically generated, based on the results of your original query

Leverage true guided navigation alongside your search results

Reduce the need for Boolean to construct complex queries

Powerful and dynamic summary of your search results

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Direct Access to Candidates

InMail® lets you reach candidates directly, in a trusted environment

Each user gets 50 InMails per month, which can be shared, and rollover if unused

InMail averages a 30% response rate Rates as high as 60%

Save and share InMail templates with your team

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Productivity ToolsSave You Time

Use the Clipboard to quickly capture candidate information

Save 1-to-many InMail templates

Use Search History to quickly re-run previous queries

Search Alerts deliver qualified candidate profiles to you

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Exclusive Collaboration Tools

Prevent duplication of effort Shared project folders Saved searches & alerts Visibility to team member activity, including saved

notes on candidates Advanced project management

helps organize your workflow to save time

Activity auditing helps reduce risk and supports OFCCP compliance

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Premium Account Management &Customized Training

Dedicated account manager and expert trainers work closely with you to help optimize your use of our product

Prompt customer service and customizable usage reports enable easy management tracking

Exclusive online training is always available for continued education 

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LinkedIn Account Comparison

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LinkedIn Account Comparison (continued)

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Search Space: Free Account vs. Recruiter

Sample Company Recruiters

First Degree Connections

Search space (% of Network 40M)

Search spacewith Recruiter

Nancy 152 2,248,500 ( 5.7%) 40,000,000+

Sandy 23 419,000 ( 1%) 40,000,000+

Michelle 41 366,100 ( .9%) 40,000,000+

Francois 916 5,254,000 (13%) 40,000,000+

Nora 18 316,300 ( .8%) 40,000,000+

Rob 9 80,300 (.2%) 40,000,000+

Raul 54 913,700 (2.3%) 40,000,000+

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Attract the best candidates with precise matching and effective viral distribution of job postings

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Automated Talent Matching

Accurate and well-qualified profile data targets jobs to the right professionals

A proprietary matching algorithm auto-generates a list of strong candidates for the position

An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles

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Unique Experience for Job Seekers

Candidates see how they are connected to the company, recruiter, or hiring manager

Gain insight into the company Ask questions of existing

employees Better prepare for interviews

Quick links to company profiles or LinkedIn® Custom Company Profiles™ provide relevant insights

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Powerful Distributionand Referral Hiring

Network connections enable effective referral hiring and “super-viral” forwarding

Members are notified when there are job openings that are a good fit for professionals they know

Referrals are simplified, with packaged messages that can be sent with a single click

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Fill urgent positions fast with highly targeted direct InMail® campaigns

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Targeted, Relevant Contact

Your subject line appears on the candidates’ LinkedIn home page for maximum visibility

Your message remains in the candidates’ inbox until they act on it (click or clear)*

LinkedIn® Talent Direct™ open rates reach up to 44%

*Up to 60 days

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Convenient and Relevant to Candidates

InMail links to a landing page matching your message to the candidates’ profile

Landing page includes banner ad options and prominent call-to-action button for easy response

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Develop your employer brand on LinkedIn with dynamic, viewer-aware content

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Relevant, engaging experiences for candidates

Various modules to differentiate your brand

Take control of your your employment brand on LinkedIn with targeted content customized for the exact people you want to reach.

Engage Specific Audiences with Targeted Content

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Relevant, EngagingExperiences for Candidates

Your LinkedIn Custom Company Profile

displays content you easily tailor

and update

Your content dynamically adapts to the viewers,

based on their industry, job function, location, etc.

Move beyond job listings to convey corporate culture

and values

Module on company page highlights key content + drives traffic to your Custom Company Profile

2nd tab where your custom content lives

SAMPLE PAGE

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Various Modules on your “Career” tab to Differentiate Your Brand

Recruitment messaging appeals to candidates on a personal level

Employee spotlights introduce peers of related experience

Polling invites interaction and engages your candidates immediately

Video clips showcase your corporate culture

Recruiter Profiles and Career Page links help interested candidates take action

Recruitmentmessage

Recruiterprofiles

Employeespotlights

Job List & Career page links

InteractivePolls

Video

Featured Employees

Featured Recruiters

Poll

Free form

Links

Jobs

Plus: get a Unique URL

SAMPLE PAGE

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Recruitment Messaging

Link to career page

Culture/Video

Employee Spotlights

Recruiter Profiles

Job list

Polls on page

“Make me feel like you are speaking directly to me”: Text and graphics supporting corporate brand.

“Are there people like me that I can identify with?” 1-3 employees highlighted to represent the type of person that works at company. Will be a link to to their LinkedIn profile with short quote or text under picture.

“Where would I fit in best?” Exists today.

“Why should I keep coming back to this company page?” 1 question with up to 5 answers. Opportunity to create poll just for candidates visiting company page to build engagement and offer instant “payoff” results display.

“How can I get more information?” URL for “Learn More” link back to career site.

“Who should I be talking to?” 1-3 recruiters to help the viewer understand who they need to contact: Similar to employee spotlights – targeted based on viewer profile

“Would I fit in well with the culture?” Video or text content describing/demonstrating corporate culture. Served from YouTube.

Content Modules support best practices

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Monthly usage reports

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Position your company as an employer of choice to high value professionals

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LinkedIn Corporate Solutions Customers

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What Our Customers Are Saying

“Today we outsource less than 1% of our jobs to agencies. It’s radically impacted cost savings.” – John Zweig, Director of Staffing, Logitech

“With LinkedIn Recruiter, the team taps into a much larger network of highly qualified candidates in a much shorter time period. It easily paid for itself two times over in the first three months we used it.” — John Beard, Manager of Talent Acquisition, Kaiser Permanente

“LinkedIn was instrumental in helping us to source and hire a CFO and other C-level candidates.”— Kim Bermuda, senior staffing manager, Adaptec, Inc.

“LinkedIn is one of the most valuable recruiting tools available in targeting high quality, passive job seekers.”— Director Global Staffing, Juniper Network