The colours used on this poster are black, white and navy blue of the suit. This signifies the straightforwardness of the film. The gold of the image of the gun stands out on the black background. The black and white contrast makes the image stand out. The formal information at the bottom of the poster shows the date of release in a bolder text. It also has the MGM, Columbia Pictures and Sony logos, showing that it is a film produced by those three companies. In a finer text it also gives information such as the main cast and the production crew. It also tells you that it is based on the book by Ian Fleming. The main image is that of James Bond, he is positioned in the middle of the poster with a view of London in the background. He is in the middle because it shows that the film is about him. The text is positioned at the bottom so that it catches your eye. The arms act as leading lines and lead your eyes straight to the gun; the gun is in the middle of the page which also makes it easier to be the first thing you see, no matter where on the page you look you can still see it. The London background is also placed where it will always be in view.