Skyfall information

Rosie Zein

locations

• Shot all over the world – Shangai, Scotland, London, Istanbul, Pinewood

studios, India.

AdvertisementsSkyfall DVD and Bond St• SKYFALL topped the DVD/Blu-ray charts for 3 weeks, beating competition

ARGO to the top spot.• Bond Street Tube station was given a makeover for the DVD release:

More advertisements

• Advertisements on billboards, busses, newspapers and magazines,

Merchandise• Omega watches with the 007 logo on them.• Hmv = limited edition - steelbook (DVD package with extra features – reason to

buy DVD)• Merchandise website:

Distribution CompanyMetro-Goldwyn-Mayer is an American media company, involved primarily in the production and distribution of films and television programs. Once the largest and most glamorous of film studios, MGM was founded in 1924.

On November 3, 2010, MGM filed for bankruptcy. MGM emerged from bankruptcy on December 20, 2010, at which time the executives of Spyglass Entertainment, Gary Barber and Roger Birnbaum, became co-Chairmen and co-CEOs of the holding company of Metro-Goldwyn-Mayer.

Distribution CompanySony Pictures Entertainment, Inc. (SPE) is the American television and film production/distribution unit of Japanese multinational technology and media conglomerate Sony. It is based in Culver City, California and serves as Sony's main global film production/distribution company

Premier

• Premiere in London – Royal Albert hall Oct 23

• Prince Charles & wife attended (British icons)

• Nov 9 – American premiere

• Create buzz, attract audiences, following actors (below the line advertising)

Synergy

• Heineken– To do deal was £28 million (Heineken paid this)

(instead of vodka like in previous films)• Made commercial with actors• Product placement• Helped funding of film

Synergy

• Video game = 007 legends by for Xbox, PS3, wii.

• Different release dates from Oct 16th (part of marketing)

• Distributed by MGM interactive (subsidiary of MGM)

Box office

• £1.1 billion worldwide• Only 14 films EVER have made over 1 billion• Highest grossing film for Sony pictures• Speed of highest income surpassed avatar (fastest

income ever!!)• Took a month to make over £100 m in UK• £20.1 million in UK

• Released in 3, 526 cinemas worldwide• Opening weekend = £88 million