Diapositivo 1

StarbucksHoward Schultz: Building Starbucks Community

Starbucks Basic Facts20056.4 B USDCtia + 10.200 stores 37 countries 115.000 partners

22% per yearnext 5 years

Chinaexpansion

+2storesdailySince 1987

Procurar comparaes2

CtiaHow did Starbucks get here?

I Dream big dreams

Howard Schultz

CtiaHow did Starbucks get here?Create coffee bars where drinking coffee was part of a social experience

CtiaHow did Starbucks get here?The Goal to serve a great cup of coffee building a company with soul

leavesStarbucks1985

20years

Worlds Top Coffee Retailer1 store

3.8MUSD1987Buys

CtiaWho is Howard Schultz?

Ctia/ JooWhat made Starbucks what it is today?

?

Explorar as 4 dimenses do tringulo, e escrever no quadro as principais conclusesQuem j foi? Como foi a experincia?Que caractersticas de lder que levou a isto?7

JooWhat made Starbucks what it is today?Howard SchultzVision

Comparao com o retail8

JooWhat makes Howard Schultz a great Leader?InspirationalInnovatorEntrepreneurPassionateCaresMotivatorOpenHands onTrustworthyHumble

Joo

QuoteHoward Schultz

Don't be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters.

Our Coffee

HugoWhat made Starbucks what it is today?Our PartnersOur Community

HugoStarbucks experience

Great Work EnvironmentEmbrace DiversityStandards of ExcellenceSatisfied CustomersContribute to CommunitiesProfitability is EssentialHugoEstablish Starbucks as premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow

Hugo/ FilipeWhat about in Portugal?

?

Quem a conhece a misso da sua empresa?

14

FilipeUm cliente um amigo

Gesto de Rosto Humano

Dilogo, empreendedorismo responsvel e inovao disruptivaRui NabeiroFundador

Examples in PortugalDelta

Delta Cafs

FilipeExamples in PortugalMontepio

Montepio510.000AssociadosDefendemos um crescimento inteligente, baseado no conhecimento e na inovao; um crescimento sustentvel, assente na gesto adequada de recursos; e um crescimento integrador, que garanta emprego, coeso econmica e social.

- Quem tem uma conta no Montepio desde criana16

Stores no longer have the soul of the past and reflect a chain of storesNo longer reflecting the passion our partners feel about our coffeeIts time to get back to the core and make the changes necessary to evoke the heritage, the tradition, and the passion that we all have for the true Starbucks experienceFilipeStarbucks Memo2007

Watering down of the Starbucks experience

Starbucks added stores too quickly, focused too much on speeding up lines and reducing costs than keeping customers happy.In 2008 Howard Schultz was again appointed CEOFilipeStarbucksIn 2008

42%2007

71003,5 hours2008

Our CoffeeOur partnersOur customersOur storesOur shareholdersOur neighborhoodHugo/ FilipeTo inspire and nurture the human spirit one person, one cup and one neighborhood at a time.

Hugo/ FilipeStarbucksIn 201111.7 B USD + 17.000 stores 55 countries 149.000 partners

+10.800USA

6200Rest of the World

How Starbucks fought for its life without losing its soul?