SIFE ORGANIZATIONAL PRESENTATION

How does a honeybee unlock the positive power of business for an entire community?

A head for business. A heart for the world. SM

By providing the means for a better life. The SIFE team

at Obafemi Awolowo University helped struggling farmers in

Ayeoba, Nigeria learn beekeeping and counter the effect of

declining demand for their traditional crops through harvesting

and selling honey. Using microfinancing and training in financial

management, they’ve adapted their livelihoods, increased

their incomes by 320% and generated new business for the

carpenters and welders who construct their hives.

SIFE is an international organization that brings together a diverse network of

university students, academic professionals and industry leaders who share the

vision of creating a better, more sustainable world through the positive power of

business. By contributing their talents to projects that improve the lives of people

worldwide, SIFE participants are demonstrating that individuals with a knowledge

and passion for business can be a powerful force for change.

Generations of Leaders

The La Sierra University SIFE

team partnered with a local

family service organization in

Riverside, California to train

low-income individuals on how

to operate a childcare service

in their homes. More than

240 of the participants have

successfully started businesses,

earning up to $4,000 a month

and creating $14,000,000 in

economic impact.

Working with leading corporate partners and member universities, SIFE

establishes student programs on campuses around the world. With the support

and encouragement of their faculty advisors and a local business advisory board,

SIFE students apply business concepts to develop community outreach projects

that improve the quality of life and standard of living for people in need.

SIFE teams’ projects address a variety of topics, such as market economics,

entrepreneurship, financial literacy, personal success skills, environmental

sustainability and business ethics. Rather than mandating a uniform set of

projects, teams are encouraged to work within the framework of these topics while

adapting their approach to the diverse needs of people in different communities.

The result is a program that is global in scope and purpose with the flexibility

and responsiveness of a community-based organization.

How SIFE puts business to work

The Unified Teaching Center

of Teresina SIFE team worked

with 12 disadvantaged women

in Brazil to create and launch

Chocolarte, an independent

company producing a variety

of artisan chocolates and other

sweet treats. This new venture

generated a profit in its first

year and helped the women

to increase their household

incomes by 80%.

SIFE provides university students with the opportunity to make a meaningful

contribution to their communities while also discovering their potential to

achieve an even greater impact as the business leaders of tomorrow. It’s this

balance between immediacy of results and the continual development of

effective, responsible leaders that defines the SIFE program and is essential

to creating truly sustainable change.

By using the business concepts they are learning in the classroom to help others,

SIFE students develop stronger business and leadership skills, as well as a sense of

service and responsibility to the community and world around them. They’re emerging

as leaders who understand the opportunity for business to make a positive economic,

social and environmental impact. It’s the reason so many top companies have

identified SIFE as a leading source of socially responsible business talent.

Preparing tomorrow’s leaders

The SIFE team at Shanghai

Institute of Foreign Trade

established Hongli Studio to

provide opportunities for

individuals in their community

with disabilities to become

independent and self-reliant.

The studio now employs

36 people who each receive

a share of the profits earned

by developing and marketing

handcrafted souvenir items.

The culmination of the SIFE program is an annual series of competitions that

provides a forum for teams to present the results of their projects, which are

evaluated by business leaders serving as judges. Teams compete first at the

regional and national levels, then at the international level when the national

champion teams from each country meet at the SIFE World Cup.

We believe that competition fosters innovation and encourages a focus on results.

SIFE competitions are challenging, team-oriented events that create a sense of

accountability and motivation for teams to continually improve the quality of their

projects. They also provide an opportunity for collaboration and best-practice

sharing, further strengthening the value of the learning experience and the

overall effectiveness of the program.

Recognizing and rewarding success

The University of Nottingham

SIFE team helped bring the

Crocus Café, a social enterprise

selling fair trade organic

food, back from the brink of

insolvency. With costs reduced

by half and sales up by 56%, the

Café has turned a monthly loss

of $2,600 into a monthly profit of

more than $3,000 and received

national acclaim as one of the

top ranked vegetarian cafes in

the United Kingdom.

Connections that make a difference.

SIFE represents the premier business and higher education network with more than

1,400 active universities in 44 countries and support provided by hundreds of leading

companies. This network brings together the knowledge and expertise of professional

educators and business executives to positively focus the energy and enthusiasm of

more than 30,000 university students worldwide.

The connections made possible through this network are benefiting individuals and

communities around the world while fostering an environment for personal and

professional development among the participants. In addition to the community

aspect of the program, SIFE’s leadership and career initiatives are designed to create

meaningful opportunities for learning and exchange as well as the placement

of students and alumni with companies in search of emerging talent.

The Loyola University SIFE

team in India empowered 160

tsunami-affected Dalit women to

overcome extreme poverty. The

team provided training in how

to use seashells to make jewelry

and gift items, organized the

women into a cooperative and

provided each member with a

microloan to get started. Their

income has increased from 10¢

to as much as $12 a day.

www.sife.org

The positive power of business goes beyond the traditional

bottom line. When smart business practices are applied

toward the greater good, we can impact more than profits.

We can change lives and make the world a better place.

A head for business. A heart for the world.SM

www.sife.org

Country Year Active Active 2009 National Champion Founded Teams Students

Quick Facts*Country Operations: 40

Active SIFE Teams: 1,500

Active SIFE Students: 42,000*Numbers based on fi scal year ending 8/31/09

Updated as of 10/26/2009

SIFE Program Statistics www.sife.org

Albania 1998 9 244 University of Tirana Australia 2000 22 269 The University of Western AustraliaAzerbaijan 2005 19 19 Azerbaijan State Agrarian UniversityBrazil 1998 12 178 University Center of Para (CESUPA)Canada 1996 52 1,306 Memorial University of NewfoundlandChina 2002 114 3,930 Guangdong University of Foreign StudiesEgypt 2004 20 1,216 French University in EgyptFrance 2002 17 349 Institute of Foreign Trade (ESCE)Germany 2003 26 447 University of MannheimGhana 2001 23 498 Ho PolytechnicGuatemala 2004 8 250 University of the Valley of GuatemalaIndia 2003 43 913 Alpha Arts and Science CollegeJapan 2005 18 127 Kwansei Gakuin UniversityKazakhstan 1996 15 233 Academy of Bank BusinessKenya 2003 14 565 Maseno UniversityKorea 1999 25 510 Seoul National UniversityKyrgyzstan 1996 18 308 Kyrgyz National University named after J. BalasagynMalaysia 2001 17 384 University of Malaysia SabahMexico 1997 22 501 University of GuadalajaraMorocco 2004 31 627 Hassania School of Public Affairs (EHTP)Netherlands 2002 13 243 Leiden UniversityNew Zealand 2002 3 117 Auckland University of TechnologyNigeria 2001 36 2,642 Bayero UniversityPhilippines 2001 53 268 Mariano Marcos State UniversityPoland 1996 11 134 Gdansk UniversityPuerto Rico 2004 9 118 University of Puerto Rico, HumacaoRussia 1998 114 1,063 Tomsk State UniversitySenegal 2005 12 372 University of ZiguinchorSingapore 2003 6 213 Singapore PolytechnicSouth Africa 2001 26 1,066 University of KwaZulu-NatalSwaziland 2002 6 149 University of Swaziland, ManziniSweden 2003 7 193 Mälardalen UniversityTajikistan 1996 12 222 Tajik State University of Commerce, DushanbeThailand 2004 23 493 Chulalongkorn UniversityTunisia 2008 1 17 N/A

Ukraine 1999 10 81 Ivan Franko National University of LvivUnited Kingdom 2001 35 1,191 King’s College LondonUnited States 1975 612 19,625 Flagler CollegeVietnam 2007 9 95 National Economics UniversityZimbabwe 2002 8 176 Africa University


www.sife.org

Country City DateSave the DateSIFE World Cup 2010

10-12 October • Los Angeles, USAwww.sife.org/worldcup


2010 SIFE National Competitions www.sife.org

Albania Tirana 14-15 MayAustralia Melbourne 9-10 JulyAzerbaijan Baku 22-23 April Brazil Sao Paulo JulyCanada Calgary, Alberta 10-12 May China Shanghai 21-22 MayEgypt Cairo 12 July France Paris 28 MayGermany Essen 27-28 MayGhana Accra 8-9 JulyGuatemala Guatemala City 2 July India Mumbai 2 JulyJapan Tokyo 2-3 JulyKazakhstan Almaty 29-30 AprilKenya Nairobi 26 JuneKorea Seoul 8-9 July Kyrgyzstan Bishkek 21-22 MayMalaysia Kuala Lumpur 12-13 JulyMexico Mexico City 13-14 JulyMorocco Casablanca MayThe Netherlands Dieman 28 MayNew Zealand Auckland 19 JulyNigeria Abuja 9 JulyPhilippines Makati City 16-17 JulyPoland Warsaw MayPuerto Rico San Juan 2-4 June Russia Moscow 26-27 MaySenegal Dakar JuneSingapore Singapore 19 JuneSouth Africa Johannesburg 5-6 AugustSwaziland Ezulwini 17 JulySweden Stockholm 8-9 JuneTajikistan Dushanbe 19-20 MayThailand Bangkok 21-23 JulyTunisia Tunis JulyUkraine Kiev 1 JuneUnited Kingdom London 21-22 AprilUnited States Minneapolis 11-13 MayVietnam Ho Chi Minh City 29-30 JulyZimbabwe Harare 2 July

$500,000 and up $200,000 – $499,999

$100,000 – $199,999

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The following corporations and organizations play an essential role in advancing our work to improve lives,

strengthen communities and develop socially responsible business leaders. Recognition is based on total annual

investment made through partner memberships, sponsorships, strategic partnerships and special grants.

Corporate & Organizational Partners

as of augusT 15, 2010

a head for business. a heart for the world.sM

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For Coca-Cola “Live Positively” is more than a tagline, it represents the company’s commitment to making a difference in the world by helping to build and support a sustainable business and communities where it operates. One way Coca-Cola is fulfilling this pledge is through a partnership with SIFE. This collaboration provides a means for Cola-Cola to advance its objectives as well as enhance SIFE’s work to improve lives and develop socially responsible business leaders. “Pairing with SIFE is an opportunity for one plus one to equal three,” says Sandy Douglas, president of Coca-Cola North America. “We want to support the good work they are doing and we feel strongly they can help us achieve a greater impact than what we can do on our own.”

A Mutually Beneficial RelationshipStarted in 1994 with an annual donation aimed at supporting each organization’s U.S. initiatives, the Coca-Cola and SIFE collaboration has since grown to reach across worldwide borders. The company and its bottler associates act as mentors to university teams and serve as judges at regional and national competitions in the U.S., Canada, Europe, Africa, Asia, Middle East and Latin America. Today Coca-Cola actively leverages this partnership throughout its global operations to help achieve its corporate social responsibility, employee engagement and hiring goals. “We have built our brand around inspiring optimism and being part of uplifting moments and SIFE is one more way we are accomplishing these ideals and goals every day,” says Douglas. Now one of SIFE’s largest global supporters, the company sponsors the SIFE World Cup, training conferences and special competitions, as well as regional and national competitions. Leadership at Coke is quick to point out that not only are these events and competitions good causes to support to foster the next generation of business leaders, they are a natural platform for the company to achieve its objectives.

Collaboration Helps Target EffortsWanting to address specific needs and coordinate social investments in Africa, the company established a targeted partnership through The Coca-Cola Africa Foundation. In 2007 the company committed to a three-year $1.3 million sponsorship of SIFE Entrepreneurship competitions in Egypt, Morocco, Ghana, Kenya, Nigeria, Senegal, Swaziland, Tunisia and Zimbabwe. More than 120 teams from across these countries have created more than $300,000 in new economic opportunities in Africa, which directly aligns with Coca-Cola’s business philosophy and their Foundation’s mission to invest in areas with stagnant economies, a lack of employment opportunities and abject poverty. Due to the enormous impact of these teams’ efforts in their local communities, in 2010 The Coca-Cola Africa Foundation renewed the grant for another year. “Together with SIFE we have impacted the lives of thousands across Africa, which really demonstrates the idea of creating a better world through the positive power of business,” says William Asiko, TCCAF president. “We are pleased to be aligned with such a well-run company that supports social responsibility and integrity.”

We see that with SIFE we can do more good together than separately and that is important to Coke.” – Sandy Douglas Jr., president Coca-Cola North America

SIFE Partnership ProfileCoca-Cola: Creating Possibilities

A head for business. A heart for the world.SMwww.sife.org

An Inspired WorkforceFor Coca-Cola, SIFE is also a vehicle for the company to engage its employees and involve them in a worthwhile cause. Top Coke executives participate with SIFE, including Sandy Douglas, president of Coca-Cola North America, who serves on the Executive Committee of SIFE Worldwide Board of Directors. Also serving on the SIFE Worldwide Board of Directors from Coca-Cola is Dave Pollard, VP of Sales Walmart, Coca-Cola Enterprises; William Asiko, president of The Coca-Cola Africa Foundation; and Julie Hamilton, president of Global Walmart Group for Coca-Cola. The company is active in judging at SIFE competitions, sending 15 judges to Atlanta Regional where the company is headquartered in the U.S., and to competitions in the United Kingdom and China. Members of Coke participate as judges at SIFE World Cup and many employees are also active as members of SIFE team Business Advisory Boards. “The first time our employees went to judge a SIFE event it was because they were asked, now they want to go and they consider it a great use of their time,” says Hamilton.

Maximizing the Partnership PotentialTapping into SIFE’s global network of company supporters also provides an opportunity for Coke to connect with potential customers and partners. SIFE events and competitions bring together some of the world’s top business leaders and it is through this global network of company supporters that Coke also is able to interact with other businesses that have similar values. “SIFE has really cornered the market on business networking. I would tell any company looking to make connections while doing something positive at the same time to be a part of SIFE,” says Hamilton. In addition, the company is now using this network to identify future talent for their company. “Working with SIFE has created a robust bridge to our customers, associates and local communities as well as our future employees and leaders,” says Douglas.

The Bottom LineSIFE remains a fundamental partner to Coke as it continues its focus on initiatives that protect the environment, conserve resources and enhance economic development. By strategically advancing and strengthening their partnership, Coke is supporting a global organization with common goals and fulfilling its business and philanthropic priorities. “For Coke, SIFE helps us work and live so sustainability and positive change is part of everything we do,” says Douglas.

About Coca-ColaThe Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Consumers in more than 200 countries enjoy the company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information, visit www.thecoca-colacompany.com.

SIFE Partnership Profile | Coca-Cola


Over the course of two decades, the relationship between KPMG and SIFE (Students in Free Enterprise) has evolved into a truly global one. More than 300 KPMG executives are engaged with SIFE in 30 countries where KPMG leaders mentor, support and judge teams. Managing partners have become board members and, in some cases, chair country operations.

“Teaming with SIFE has been successful because it is an institutional commitment, not just the interest of a few,” says Shaun Kelly, Vice-Chair-Tax, KPMG LLP in the U.S. and member of SIFE’s executive committee. “Our involvement is solidly ingrained in our people and our firm. In the U.S. when we look at opportunities such as SIFE, we make deliberate decisions based on answers to a few key questions:

1. Is it going to make the world better? 2. Will it inspire our people? 3. Does it make business sense?

“SIFE clearly meets all three criteria. SIFE helps the community while it helps students become leaders. It gives us a great vehicle to involve our people as board members and judges, and it makes business sense, giving us access to talented students. Furthermore, it offers a great opportunity to engage with a global network of exceptional companies.”

A Global Cause “Working with SIFE is the right thing to do,” says Bernie Milano, KPMG USA Foundation President, who serves on SIFE’s board of directors and executive committee. “The organization is aligned with our foundation’s focus on better preparing college students for the workplace. SIFE teaches project management, presentation skills and teamwork while doing something valuable for the community. The firm supports SIFE because its goals are consistent with our core values. SIFE allows us to support the students as they engage in their communities. I don’t know any other organization that combines those virtues with a global presence.”

Drawing on its significant international presence via its network member firms and its worldwide reputation, KPMG has played a vital role in expanding SIFE’s global network over the past ten years. “We believed people outside the U.S. could also benefit from the SIFE experience,” says Shaun. KPMG’s global network of member firms came together to provide leadership instrumental to SIFE’s worldwide expansion and helped introduce the first SIFE World Cup in 2001.

“Our global leadership team not only saw the good our teams were doing in their communities; they also recognized the opportunities that SIFE would provide to create relationships with senior executives of major corporations who shared a passion

SIFE Partnership Profile

KPMG:Developing Leaders, Building Relationships

Our involvement with SIFE is solidly ingrained in our people and our firm.”– Shaun Kelly, Vice-Chair-Tax, KPMG LLP in the U.S.


for a meaningful cause,” says Lord Michael Hastings, Global Head of Citizenship and Diversity, KPMG. “In addition to the participation of our partners and executives worldwide who support our SIFE involvement, KPMG is proud to sponsor several major events/initiatives.”

Those initiatives include: • The final judges’ dinner at the SIFE USA National Competition where business leaders spend an entire day solidly engaged with the students and their business peers. • Acting as global sponsor for the SIFE World Cup • SIFE in KWorld (Global Intranet) • Leadership Development weekend in the U.K. • KPMG’s Business Ethics Grant in India • Full time regional resources in several countries

Today, KPMG is involved from the local team level all the way to the country-wide level. The organization supports visa applications and processing for SIFE teams to travel internationally and acts as official scorer for a number of national competitions as well as the SIFE World Cup, helping to ensure transparent and objective scoring. SIFE is invited to key meetings such as the International Partners’ Meeting, where leading practices are shared, and KPMG offers valuable introductions to help SIFE expand into new countries.

Talent with a Global Mindset“SIFE is an important component of our talent recruitment, with at least 40 SIFE alumni currently employed by KPMG in the United States, and many internationally,” says Shaun. “The students are the kind of committed, caring people we look to hire, and SIFE offers us terrific access throughout the world. You can only learn so much about someone by reading a resume. SIFE competitions allow us to see potential hires in action, which enables us to get a clear idea of their capabilities.”

“We are passionate about our commitment with SIFE to the development of the next generation of world business leaders and the global community as a whole,” agrees Lord Hastings. “People who are involved with SIFE are thoughtful, effective, entrepreneurial individuals who know how to work collaboratively and have a global mindset.”

The Bottom Line“I’d say to anyone considering working with SIFE that you have to be serious about the commitment and have clear objectives,” says Shaun. “Once you understand the value proposition SIFE has for your organization, get as many of the right people involved as possible. It’s a relationship that will serve as a constant reminder of the good that can result from the positive power of business.”

About KPMG LLP KPMG LLP, the audit, tax and advisory firm (www.us.kpmg.com), is the U.S. member firm of KPMG International Cooperative (“KPMG International.”)

About KPMG International KPMG is a global network of professional firms providing Audit, Tax and Advisory services. KPMG operates in 146 countries and has 140,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

SIFE Partnership Profile | KPMG – A “Triple Win”



www.sife.org

Quick FactsWorld Headquarters Revenue:

FYE 8/31/09: $11,200,000

Total Combined Worldwide Revenue:FYE 8/31/08: $14,500,000

Country Operations: 40

Active SIFE Teams: 1,500*

Active SIFE Students: 42,000*

*Numbers based on fiscal year ending 8/31/09

SIFE Worldwide Leadership

Joel ConnerChairman of the

SIFE Board of Directors

Chairman and CEO Bellisio Foods

Doug McMillon Vice Chairman

President & CEO Wal-Mart InternationalWalmart Stores, Inc.

Alvin RohrsPresident and CEO, SIFE

SIFE World Cup 201010-12 October • Los Angeles, USA

Contact InformationThe Jack Shewmaker SIFE

World Headquarters

Robert W. Plaster Free Enterprise Center

Jack Kahl Entrepreneurship Center

1959 East Kerr Street Springfield, Missouri, USA 65803

Telephone: +1 417.831.9505Fax: +1 417.831.6165

www.sife.org


SIFE is an international non-profit organization that works with leaders in business and higher education to mobilize university students to make a difference in their communities while developing the skills to become socially responsible business leaders. Participating students form teams on their campus and apply business concepts to develop outreach projects that improve the quality of life and standard of living for people in need. An annual series of regional and national competitions provides a forum for teams to present the results of their projects, and to be evaluated by business leaders serving as judges. National champion teams advance to the prestigious SIFE World Cup. In addition to the community focus of the program, SIFE’s leadership and career initiatives create meaningful opportunities for learning and exchange among the participants as well as the placement of students and alumni with companies in search of emerging talent.

To bring together the top leaders of today and tomorrow to create a better, more sustainable world through the positive power of business.

Country Locations

AlbaniaAustraliaAzerbaijanBrazilCanadaChinaEgyptFranceGermanyGhanaGuatemala

IndiaJapanKazakhstanKenyaKoreaKyrgyzstanMalaysiaMexicoMoroccoNetherlandsNew Zealand

NigeriaPhilippinesPolandPuerto RicoRussiaSenegalSingaporeSouth AfricaSwazilandSwedenTajikistan

ThailandTunisiaUkraineUnited KingdomUnited StatesVietnamZimbabwe

Our Mission

About SIFE

SIFE Worldwide Fact Sheet www.sife.org

SIFE ORGANIZATIONAL PRESENTATION

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