About DeSales:

DeSales University, founded in

1965, is a private, liberal arts

college of 2,500 graduate and

undergraduate students located

in Center Valley, Pennsylvania.

The suburban campus was

formed by the Oblates of Saint

Francis de Sales and is affili-

ated with the Roman Catholic

Church. Its student body fea-

tures representatives from 20

different states and nine other

countries. In its first five years

of existence, DeSales Univer-

sity SIFE has become interna-

tionally recognized.

About DSU SIFE:

National Competition

2003 Participants at Kansas City

2005 3rd Runner-Up in Semifinals

2006 Participants at Kansas City

Regional Competition

2003 Champions at Philadelphia

2004 2nd Runner-Up at DC

2005 Champions at Philadelphia

2006 Champions at Philadelphia

Special Honors & Awards

2003 Regional Rookie of the Year

2003 National Rookie of the Year

2004 DSU Club of the Year

2005 Top 20 Team in USA SIFE

2006 DSU Global Club of the Year

2006 Global Student of the Year

Individual Topic Finalists

2005 Entrepreneurship

2005 Market Economics

2006 Entrepreneurship

2006 Market Economics

2006 Success Skills

2006 Sustainability

2006 Financial Literacy

Global > Leaders (who are) > Agile >Duty-oriented > Imaginative > Determined > Empathetic >

Accountable > Team-oriented > Entrepreneurial > Responsible > Strategists

Established in 2005, we continue to direct the

PA competition program, Glad-Ideaters.

Challenged high schools to develop projects

involving market economics, entrepreneur-

ship, community outreach, global service,

civic engagement, & environmentalism.

86% increase in interest of globalization.

Brought together a large number of academic

departments & student organizations for the

school’s Third Annual International Week to

further campus awareness of globalization.

Interacted with elementary students at the

South Bethlehem Neighborhood Center to teach them about exchange rates, marketing strate-

gies, & the implications of false advertising through the use of a changing candy bar game.

Paved the way for the Glad-Ideaters Peru program, which will compete at an international level.

Business Advisory Board:

Jim Banks

District Manager Walgreens

The Hon. Charles Dent

Pennsylvania District 15 United States Congressman

Mihaela Dinu

Vice President Romanian-American University

Dean Erlandson

Vice President of U.S. Sales Crayola

Dr. David Fischman

VP of Innovation & Develop. Universidad Peruana de Ciencias

Dr. Bill Hunter

Director of International Study Lehigh University

Michael Krajsa

Director of Entrepreneurship Kutztown Innovation Center

Megan Lewis

Director, Mid-Atlantic Region Heifer International

Sebastian Otero

Senior Commercial Analyst AMCHAM Peru

Fina Camet Piccone

International Director Universidad Peruana de Ciencias

Ardath Rodale

Chairperson Rodale Press

Harold Rosen

Grassroots Director World Bank/IFC

William Stump

Vice President of Innovation Rodale International

Joe Tallarico

Director of Strategy Unilever

Tucker White

Director of Business Develop. Maersk, Inc.

Cemented a relationship with Scott Mattingly, Director of Career Services, to execute and in-

crease attendance for events like Dining for Success & various success skill workshops.

Continued to educate the campus community by teaching 40 students, soon to enter the profes-

sional job market, the importance of proper etiquette and behavior in a fine dining atmosphere.

Increased attendance at Career Services events by 50% through the use of viral marketing.

Improved the knowledge & understanding of those attending undergraduate students by 68%.

Assisted in the preparation of Candidates Night debates, which were held in association with

local station WFMZ TV Channel 69 and the Lehigh Valley Hispanic Chamber of Commerce.

Enlightened students & the local area on the platforms of state & federal election candidates.

Broadcasted in English & Spanish multiple times by WFMZ 69 both on TV & on its website.

Accomplished a 73% increase in knowledge of legislation among local high school students by

way of the third annual “Senator for a Day” program with PA State Senator Rob Wonderling.

Donated over 50 computers to the Fowler Children’s Technology Center in Bethlehem in an

effort to teach underprivileged inner-city children the importance of computer literacy.

Expect a new shipment of computers by end of 2007 to provide for sustainability of program.

Developed the DSU import/export project to include Peruvian goods such as textiles, handi-

crafts, stone carvings, musical instruments, jewelry, clothing, & various decorative items.

Wired $2600 to IDESI microfinance organization for purchase of textiles & stone carvings.

Arranged local buyers for these items & will finalize supply chain during Summer 2007 trip.

Aimed to import goods at Peruvian prices, sell them in various domestic markets at U.S. dic-

tated prices, then export supplies or low-interest microfinance loans for revenue & stability.

Working on plans to expand this project to include Romania & Germany for Summer 2007.

Developing model to sustain our work in Peru following the expiration of Federal BIE grants.

Enlisting the support of partner LVAIC universities by advocating their own grant writing.

Working to plan &lead future trips to Peru involving students from local universities. These

students will be expected to pay their own expenses plus a travel agent & tour operator fee.

Planning to extend model to include Germany & Romania upon expiration of that BIE grant.

Assisted & mentored local entrepreneur, Dr. Ray Chase on developing a prototype package &

the formation of marketing materials as he looks to have his product, A-Line Golf, licensed.

Exposed student entrepreneurs and promoted their work as part of Enterpreneurship Week.

Faculty Advisory Board:

Dr. Martin Brett

SIFE Faculty Advisor Sport Management Program

Rev. Joseph DiMauro, OSFS

Associate Dean Student Life

Dr. Galen Godbey

Assistant to the President International Globalization

Doug Griffin

Vice President for Technology Information Technology

Dr. Tahereh Hojjat

Associate Professor Business Dept./MBA Program

Gerard Joyce

Vice President Student Life

Dr. Mohamed Latib

Vice President MBA Program & Strategic Dev.

Dr. Joe Lewis

Chairman Business Department

Scott Mattingly

Director Career Services & Internships

Rev. Bernard O’Connor, OSFS

President

DeSales University

Peter Rautzhan

Dean of Enrollment Mngmnt Enrollment Management

Joyce Rhoads

Department Secretary Business Department

Dr. Amy Scott

Co-SIFE Faculty Advisor Business Dept./MBA Program

Dr. Douglas Turco

Director Sport Management Program

Linda Zerbe

Dean of Students Student Life

Completed a two-week summer program with the Hispanic Initiative that taught high school &

middle schoolers about finance, accounting, entrepreneurship, marketing, CSR, & ethics.

Experienced 92% increase in knowledge of topics such as accounting & finance during HI.

Educated Bethlehem Catholic High School students via distance learning on the importance of

setting financial goals, managing money wisely, and microfinancing third-world entrepreneurs.

Improved Becahi’s comprehension of the link between finance and globalization by 100%.

Devised the first Identity Theft Awareness Campaign, hosted by Quakertown Wal-Mart.

Offered free shredding of all financial documents by utilizing an on-site shredding truck.

Provided packets containing identity theft awareness information in both English and Spanish.

Destroyed over 800 pounds of documents. Planning new event at Bethlehem Recycling Center.

Established an ongoing column in the DSU school newspaper, “The Minstrel,” during Spring.

Educated students on the importance and need to achieve financial literacy with topics like:

10 tips for college freshmen on saving money

Tackling monstrous student loans to begin planning for retirement

Developed relationship with Minstrel staff to provide for continuation of column next year.

Created three-week program including four SIFE members & two faculty board members.

Focused on alleviating issues in South Africa such as poverty, malnutrition, & disease.

Worked with Order of St. Vincent de Paul to donate food parcels including a one month sup-

ply of goods such as soap, lentils, flour, rice, beans, and tea to families with the greatest need.

Identified a need for the construction of working hospice to help raise the overall quality of life

for South Africans afflicted with diseases including HIV, AIDS, & Tuberculosis.

Working to obtain funding for a community garden to promote proper nutritional habits.

Emphasized DSU SIFE’s ethical responsibility of doing business and doing good in the world.

Took control of the Flex for the Troops program, giving DSU students the opportunity to use

their remaining flex money to purchase non-perishable items like beef jerky & Gatorade.

Donated over $1000 worth of food to the U.S. Marines. Rescheduled for later in 2007.

Provided 12 lambing kits, 10 laptops, & vinyl for over 25 greenhouses to assist people in Peru.

Devised the first-ever Acts of Ethics event to educate students from the entire campus commu-

nity on business ethics by constructing skits that depicted ethical dilemmas in the workplace.

Increased participating students’ knowledge of handling ethical situations by 68% as a result.

Efforts & Impressions:

Candidates Night 32 SIFE Hours

6,000 People Reached

Career Service Events 43 SIFE Hours

120 People Reached

Fowler Computer Donations 52 SIFE Hours

258 People Reached

Destination: South Africa 1,512 SIFE Hours

826 People Reached

Glad-Ideaters/Peru SAGE 275 SIFE Hours

5,400 People Reached

Import/Export Project 1,234 SIFE Hours

1,129 People Reached

International Week 105 SIFE Hours

1,300 People Reached

Peru Sustainability Projects 4,244 SIFE Hours

1,951 People Reached

Senator for a Day 25 SIFE Hours

126 People Reached

Service-Servicio 39 SIFE Hours

59 People Reached

Shredding Event 66 SIFE Hours

82 People Reached

Teaching Financial Literacy 37 SIFE Hours

94 People Reached

Media Coverage:

DeSales Magazine 12,000 Circulation

The Minstrel 6,000 Circulation

Prevention Magazine 11 Million Circulation

Service Electric TV2 News 1.4 Million Potential Viewers

WFMZ TV 69 2.2 Million Potential Viewers

WLVT, PBS TV

2.6 Million Potential Viewers

YouTube Videos 1,185 Views

Worked with Heifer International and the village of Cuchuma, Peru over the course of five

trips in four years to provide vinyl for over 25 new greenhouses at a cost of $89 a piece.

Yielded 300% per year increase in production, greatly improving the variety of agricultural

products their climate is able to support in Peruvian highlands. Now harvest 4 times per year.

Enabled families to generate approximately $120 per year in profits using Heifer Interna-

tional’s crop division model of dividing 1/3 for families, 1/3 for sales, and 1/3 for neighbors.

Involved in the third of a five-year mentoring relationship with Upper Bucks Vo-Tech to pro-

vide for the promotion & support of better animal husbandry practices for Cuchuman villagers.

Raised money through Neusch grants to provide for lambing kits that include tools and sup-

plies such as scales, ear-tagging devices, elastrators, vitamins, shearers, & instructional info.

Revolutionizing herding practices by increasing reproductive rates & improving genetic lines.

Constructed 20 stoves out of adobe brick and mud for ProWorld & people of Yanaconas, Peru.

Provided alternative that is cleaner burning, more wood efficient, and increases production.

Connected 2006 SIFE USA champions, Graceland University with our contacts at ProWorld.

Established a common link between DSU, the Romanian-American University at Bucharest,

the Universidad Peruana de Ciencias in Lima, and the Oblates of St. Francis de Sales in India.

Linked through advisory board members for academic, non-profit, and business relationships.

Grants: $267,500 (Neusch, Federal Business International Education (BIE), State of Pennsyl-

vania, Century Foundation, Walgreen’s, Student Government Assoc., HSBC, Trexler Trust)

Sales: $4,980 (Import/Export, Peruvian Note Cards, Glad-Ideaters Program, Fundraisers)

Dr. Joe Lewis

Chairman, Business Dept. Dr. Martin Brett

Sam Walton Fellow Joshua Lee

Co-President Men’s Health Magazine & Walgreens Official DSU SIFE Sponsors