Show News II

16 - 18 APRIL, 2016

HOME EXPO INDIA 2016

A fresh perspective gets marts to bloomA new initiative put together thoughtfully to bewelcomed and embraced enthusiastically - thatis the fifth edition Home Expo India that strikes adifferent chord than its previous editions. A Martsexclusives show at the well-appointed India ExpoCentre, this show is routing in buyers from allover the world. A total of 330 exhibitors in theMarts have risen to the occasion with productlines in home textiles, furnishings, furniture,houseware, decoratives and allied products.Theme presentations of crafts from India’s NorthEastern Region, Southern states and a showcaseof crafts by primary producers from Uttarakhandadds to making this expo wholesome.

Having seen a positive opening day with buyersfrom several nations registering right from theearly business hours of day 1, Home Expo India,is set to conclude with interesting tidings. Nowin its fifth edition, this April bound annual showof EPCH is dedicated to specific categories thatare combined to complement each other. Bold,bright and cheerful designs reflect a vibrant moodat the spruced up Marts as their owners sharethoughts about this refreshing welcome initiativeby EPCH. Buyers have attached a positivecredibility to the exhibitors as they havepermanent showrooms at the India Expo Centre.

The organizers feel encouraged with thebuyers who have optimally used this platformto cater to their sourcing needs. As the fairstrives to make a mark among similar homespecial trade events, it certainly makes animpact on the minds of buyers as well asexhibitors. While buyers are taking keen noticeof the show’s objectives and appreciating thissubstantial & composite ‘home total’ platformwith neat and substantial displays inmanufacturers’ own showrooms this time,exhibitors are wooing them with concentratedtheme based product offerings. Regular buyersare doing their share of sourcing and orderplacing as buying agencies keeps busy withnew introductions vis-à-vis consolidation ofold ties.

FURNISHINGS, FLOORINGS AND TEXTILESFURNISHINGS, FLOORINGS AND TEXTILESFURNISHINGS, FLOORINGS AND TEXTILESFURNISHINGS, FLOORINGS AND TEXTILESFURNISHINGS, FLOORINGS AND TEXTILES

M/s. Surya International, New Delhi B02/18-28

M/s. Vijay Design Inspiration, Noida A03/28-36

M/s. Indkraft Exports, Meerut C06/39

FURNITURE AND ACCESSORIESFURNITURE AND ACCESSORIESFURNITURE AND ACCESSORIESFURNITURE AND ACCESSORIESFURNITURE AND ACCESSORIES

M/s. Manjushree Exports, Moradabad B02/33-35

M/s. J.O. Exports International, Moradabad B01/29-31

M/s. Chirag Exports, Noida B11/46

HOUSEWARE AND DECORATIVESHOUSEWARE AND DECORATIVESHOUSEWARE AND DECORATIVESHOUSEWARE AND DECORATIVESHOUSEWARE AND DECORATIVES

M/s. Curio Crafts, Noida B05/19-29

M/s. LTS International, Noida A-08/32-34

M/s. A.M. Glass International, Firozabad A09/45-47

Ajay Shankar Memorial Awards

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Venue: India Expo Centre & Mart, Delhi-NCROrganizer: Export Promotion Council for Handicrafts

Special Guests atHome Expo India

Glimpses

Home Expo comes to Marts

a welcome initiative

With permanent mart, thebuyers are able to trust easilythat at least we the sellers arenot going anywhere and aregoing to be here at anytime.

Definitely there has been a positive inflow withthe coming of permanent Mart. Earlier it wasdifficult for the buyers to find out people intemporary outlets.MrMrMrMrMr. Pradip Muchhala, Muchalla NV. Pradip Muchhala, Muchalla NV. Pradip Muchhala, Muchalla NV. Pradip Muchhala, Muchalla NV. Pradip Muchhala, Muchalla NV

Buyers assured of a permanent Martaddress of suppliers Mart is much smaller as

compared to the temporaryfair but this is a great effort.This is brilliant.Ravindra Sharan,Ravindra Sharan,Ravindra Sharan,Ravindra Sharan,Ravindra Sharan,Artefacts IndiaArtefacts IndiaArtefacts IndiaArtefacts IndiaArtefacts India

A great effort

I feel this is a very goodinitiative. This time in theMart area, we are able tocreate a better associationwith the buyers and buying

agents. We are able to sit, talk, explain andnegotiate with our buyers. I attended the paneldiscussion on retail which was attended byexperts of their fields. I think more such eventsshould be held where forthcoming scenario ofbusiness can be talked about.Mrs. Leela Bordia, Neerja InternationalMrs. Leela Bordia, Neerja InternationalMrs. Leela Bordia, Neerja InternationalMrs. Leela Bordia, Neerja InternationalMrs. Leela Bordia, Neerja International

Enables better association withbuyers and buying agents

The idea to shift the focus ofthe fair exclusively to theMart Area is really great. It hasnot only mobilised morefootfall for us but has given

us a better platform to create new contacts. Ihope that our Marts’ popularity will get moreenhanced in coming years.Ravi Khanna, NCCR ExportsRavi Khanna, NCCR ExportsRavi Khanna, NCCR ExportsRavi Khanna, NCCR ExportsRavi Khanna, NCCR Exports

Mobilised more footfall, given us abetter platform

With this setting, the buyersare directly coming to theMart which was not possibleearlier. There has been apositive inflow. There will be

lot more visitors if Mart events happen twice ormore than twice a year. Now with the openingof permanent Marts one can see more traffic ofbuyers, which is positive.MrMrMrMrMr. V. V. V. V. Vasu Pasu Pasu Pasu Pasu Pahwa, Surya Internationalahwa, Surya Internationalahwa, Surya Internationalahwa, Surya Internationalahwa, Surya International

Positive buyer inflow

It is a very good initiative andwe are very happy with thisdevelopment. We have goodnumber of inquiries comingin from the buyers and we are

very happy about that. I hope that theycontinue to hold the exhibition in the Mart areain future also.Gurvinder Kohli, Malika OverseasGurvinder Kohli, Malika OverseasGurvinder Kohli, Malika OverseasGurvinder Kohli, Malika OverseasGurvinder Kohli, Malika Overseas

Very happy with this development

I consider it to be a good wayto ensure that the Marts gainpopularity and attractscustomers. Although thefootfall is low but since I had

few fixed appointments I have all reasons to behappy. Amit Malhotra, Asian HandicraftsAmit Malhotra, Asian HandicraftsAmit Malhotra, Asian HandicraftsAmit Malhotra, Asian HandicraftsAmit Malhotra, Asian Handicrafts

A good way to ensure popularityfor Marts

I thank EPCH for keeping thefair exclusive to the Marts.Not many customers havelanded this time but the oneswho have come are serious

buyers. MrMrMrMrMr. Satish Dhir. Satish Dhir. Satish Dhir. Satish Dhir. Satish Dhir, Highland Exports, Highland Exports, Highland Exports, Highland Exports, Highland Exports

Quality buyers at the Marts

A show in Marts is better forthe Mart owners as well asthe buyer as an intimaterelationship is developedbetween the seller and the

buyer. Marts even though small in sizecollectively as compared to a fair, is focussed.Permanent Mart events would definitely workbetter in the long run with good promotion.Rukshad BhagwagarRukshad BhagwagarRukshad BhagwagarRukshad BhagwagarRukshad Bhagwagar, F, F, F, F, Formsormsormsormsorms

Show more focussed

Now when the exhibition is inthe Mart area , it has madebuyers who would otherwisestick to the exhibition halls,venture into the Mart area. I

suggest that in big fairs in February and October,the first days should be reserved for the Martarea, so that we also get the opportunity toattract international buyers, exclusively.Nicky TNicky TNicky TNicky TNicky Taluja, Paluja, Paluja, Paluja, Paluja, Powerdeals Internationalowerdeals Internationalowerdeals Internationalowerdeals Internationalowerdeals International

This has led buyers to Mart area

We are happy with thisinitiative. Though we are notseeing a big footfall of buyersbut this is a good initiative topromote the products in the

Mart area. In future too I hope they continue todo so. Damini Mnachanda, T Damini Mnachanda, T Damini Mnachanda, T Damini Mnachanda, T Damini Mnachanda, TextileextileextileextileextileConcept InternationalConcept InternationalConcept InternationalConcept InternationalConcept International

Good way to promote Mart products

We are very happy with thisdevelopment, though thisApril fair is small compared toother fairs. I would be veryhappy if this continues in the

February and October fairs too. In those fairswe have to shift our products to the temporaryhalls which cost us a lot.MrMrMrMrMr. C.P Sharma, Garud F. C.P Sharma, Garud F. C.P Sharma, Garud F. C.P Sharma, Garud F. C.P Sharma, Garud Fabs Pvt Ltdabs Pvt Ltdabs Pvt Ltdabs Pvt Ltdabs Pvt Ltd

Happy with this development

I feel this is the only right wayof doing business. Even withless number of buyers wehave more opportunity tograb them. Buyers that havecome in are real concrete

buyers who genuinely want to know about ourproducts. Also we don’t have to shift ourproducts to the temporary halls which is also acost saving.Mr Satish Katta, Siyaram ExportersMr Satish Katta, Siyaram ExportersMr Satish Katta, Siyaram ExportersMr Satish Katta, Siyaram ExportersMr Satish Katta, Siyaram Exporters

A good opportunity to benefit from

It’s really a good attempt byEPCH which will have a goodimpact on our sales. Lookingforward for a great response

Vivek Vikas, Vijay EnterprisesVivek Vikas, Vijay EnterprisesVivek Vikas, Vijay EnterprisesVivek Vikas, Vijay EnterprisesVivek Vikas, Vijay Enterprises

Really a good attempt

All buyers are visiting ourMarts for the first time. Ourselling has improved. So ifyou ask about my feedback Iam definitely one of thosewho is happy and positive

with this move.Sharad Jain, Indian ArtwareSharad Jain, Indian ArtwareSharad Jain, Indian ArtwareSharad Jain, Indian ArtwareSharad Jain, Indian Artware

Selling has improved

I am happy with EPCHconsolidating the expo in theMart. This is good frombusiness perspective. HomeExpo this year is a quite agood show. Buyers are

coming and showing a great interest in theproducts and seem to do good business.Shikhar Bhansali, Maker’s MartShikhar Bhansali, Maker’s MartShikhar Bhansali, Maker’s MartShikhar Bhansali, Maker’s MartShikhar Bhansali, Maker’s Mart

Quite a good show this year

In continuation to its firstMega Panel Discussion onRetail and e-Commerce inFebruary this year, incourse of IHGF Delhi Fair-Spring, EPCH organizedthe 2nd "Mega PanelDiscussion" on 16th April,2016, at the India ExpoCentre at an opportunetime of Home Expo India-a Mart exclusive BuyerSeller Meet. With focuson “Beyond Trade Fairsand Exports”, thisbrought together amongpanelists, Alok Kumar,Development Commisioner(Handlooms),Ministry of Textiles, Govt. of India; Mr. KumarRajagopalan, Chief Executive Officer, RetailersAssociation of India; Mr. C. K. Nair, CustomerCare Associate & Chief Operating Officer, HomeStop; Mr. Devesh Rai, Founder & CEO at wydr.in;Mr. Sai Sudershan, CEO. Om Vaid; Mr. Nitin Jain,MD, J. Nitin Merchandising & INV Home;exporters and Mart owners at India Expo Mart -Mr. Ravi Sharan of Artefacts India and Ms. NitimaSood Mittal from Shakti Exports; Mr. D Kumar,

Chairman, EPCH;and Mr. KaranJethwani,memberexporter frommumbai regionand ModeratorCoordinator-Domestic RetailPromotions atEPCH and Mr.Rakesh Kumar,ExecutiveDirector, EPCH.

The paneldiscussionaimed tofacilitateinteraction ofexporters witheminent peoplein the domesticretail industry,

to guide them on exploring the possibility ofbusiness, joint ventures and alliances to tapopportunities in the Indian Retail Market. Thepanel discussion aimed to provide the exportersan insight into the market size of online andretail sector in India and present a widerperspective of India’s retail stature as well aspotential of handicraft exporters to escalate theIndian economy while helping the country earnforex.This was attended by members from thehandicrafts export industry, representatives ofthe organized and e-retail market, EPCH officialsand member exporters.

Mart withbetterillumination inisles, buyinghouses andbuying agentsopeningtemporaryoffices in Martsand manyvalue addedservices as wellas facilities tomake a visit atthe Marts, apleasure. If theMarts open27x7 e-Commerce andretail markets,right from bulkorders to readystockpurchasing, thesoon to beginMetro Rail

connectivity would make access even easier. Sowe must work towards our new mantra forMarts-"Optimum Sourcing Begins Here".

Mr. Kumar Rajagopalan, Chief Executive Officer,Retailers Association of India, mentioned thatIndia's retail size of $600 billion (just larger thanWalmart) is likely to grow to a trillion dollars by2020. "the absence of brands in many productlines spells a huge potential to create brands inIndia," he remarked. He believes that thehandicrafts industry has a renowned marketand therefore indigenous products should besold in the domestic market in addition toexports.

Mr. C K Nair, Customer Care Associate & ChiefOperating Officer, Home Stop, reiterated theeffect and importance of brands and said,“retail is all about detail”. Exporters catering tothe retail market in India have three issues toaddress-one is the longer payment cycle,second is goods return or replacements neededand the third being need for varied quantities.

Mr. RakeshKumar,ExecutiveDirector,EPCHwelcomedthe delegatesand initiatedthe paneldiscussion.Emphasizingthat changeis constantand businessrelevancechangesdrasticallyover a periodof time, he

reflected back to the beginning of EPCH'sinternationally renowned show - IHGF, whichstarted with just 80 exhibitors in one hall ofPragati Maidan. IHGF was conceptualised tobring Indian handicraft exporters to a b2b tradeplatform where they could connect withoverseas buyers and this was prompted byrefusal by Messe Frankfurt, for participation intheir shows in Germany. Ironically today, forAmbiente and Heimtextil, their largest flagshipshows, Messe Frankfurt have partneredexclusively with EPCH in India. Mr. Kumarexplained, in today trade clime, "exportbusiness is no longer about income taxexemptions so why not consider retail also?"Speaking about India Expo Centre & Mart, hesaid, IEML was a concept to provide buyersfrom world over to visit as per theirconvenience and travel itineraries, to meetIndia's leading exporters and source multitudeof products from a single sourcing hub.Similarly, the Expo Mart is a marketing platformfor exporters from various regions of India tofind buyer traffic throughout the year. Butsomewhere the fervor diluted with theunanswered moot question-"Pehle BazaarKhulega ya Pehle Grahak Ayega?" He touchedupon the many infrastructure issues that havebeen addressed to kick-start the business at the

Beyond Trade Fairs and Exports2nd Mega Panel Discussion on Retail and e-Commerce

If theMartsopen27x7e-Commerce

and retail markets, right frombulk orders to ready stockpurchasing, the soon tobegin Metro Railconnectivity would makeaccess even easier and routein many more desirous ofbuying/sourcing visits. So wemust work towards our newmantra for Marts-"OptimumSourcing Begins Here".

Rakesh KRakesh KRakesh KRakesh KRakesh Kumarumarumarumarumar,Executive Director, EPCH

Optimum SourcingBegins Here

India'sretail sizeof $600billion thatis justlarger than

Walmart, is likely to grow to atrillion dollars by 2020. Theabsence of brands in manyproduct lines spells a hugepotential to create brands inIndia.

MrMrMrMrMr. K. K. K. K. Kumar Rajagopalanumar Rajagopalanumar Rajagopalanumar Rajagopalanumar Rajagopalan,Chief Executive Officer,Retailers Association of India

Huge potential to createbrands in India

I urgeretailers touse the"IndiaHandloomBrand"

products. They can comeforward to access these uniqueproducts that are assuredlymade of natural fibre, use safecolours, are colour fast, withno child labour involved andof course, are authentichandloom. The certifiedproducts are carefully chosenand tested beforeendorsement.

Alok KAlok KAlok KAlok KAlok Kumarumarumarumarumar,DC(Handlooms), Ministry ofTextiles, Govt. of India

Access unique productswith “India HandloomBrand”

Indian products are thesoul of a store anywhere inthe world and India toomust have access to suchbest of Indian products.This will happen when

manufacturer exporters rise to the retailopportunity.

Nitin JainNitin JainNitin JainNitin JainNitin Jain, MD, J. Nitin Merchandising & INVHome

Products with a soul

Iconic brands like Nike,Mercedes and Apple aretestimony to the strength ofbranding. Brands are allabout trust, integrity andquality which are offered

with effective price packaging and promotions.For instance, Baba Ramdev and his Patanjali areexamples of potential of brands in India thatcan become big challengers.

Sai SudershanSai SudershanSai SudershanSai SudershanSai Sudershan, CEO. Om Vaid

Brands are all about trust, integrityand quality Comfort zones are like

wastelands, nothing evergrows there. Exporters whoare ignoring retail are likepeople failing to see anelephant in the same room

as they are in. The e-Commerce market in Indiamay likely be closer to 75 billion by 2020 thanthe last projected 43billion so one needs to seethe opportunity and use it to advantage.

Devesh RaiDevesh RaiDevesh RaiDevesh RaiDevesh Rai, Founder & CEO, wydr.in

Comfort zones are like wastelands

Amazon helps brands from beingB2B to B2C

Amazon offers manyopportunities tomanufacturers of diverseproducts and helps themreach out to many end-consumers. Amazon not

only helps brands establish themselves but alsohelps them from being B2B to B2C.

Shashank PantShashank PantShashank PantShashank PantShashank Pant, Amazon India

Branding is very importanttoday for notoiceability as“retail is all about detail”.Exporters catering to theretail market in India havethree issues to address-one

is the longer payment cycle, second is goodsreturn or replacements needed and the thirdbeing need for varied quantities.

C. K. NairC. K. NairC. K. NairC. K. NairC. K. Nair, Customer Care Associate & ChiefOperating Officer, Home Stop

‘Retail’ is all about ‘Detail’

Mr. Alok Kumar, Development Commissioner(Handlooms), Ministry of Textiles, Govt. of Indiaspoke about the "India Handloom Brand" newlylaunched by the Indian PM on August 7th,2015-the first National Handloom Day, toendorse the quality of handloom products interms of raw material, processing,embellishment, weaving, design and otherparameters besides social and environmentcompliance. He urged retailers to comeforward to access these unique products underthe brand that are assuredly of natural fibre, usesafe colours, are colour fast, do not involvechild labour and of course are authentichandloom. He assured that the certifiedproducts are carefully chosen and tested beforebrand endorsement.

Mr. Sai Sudershan, CEO. Om Vaid gaveexamples of iconic brands like Nike, Mercedesand Apple that are testimony to the strength ofbranding. “Brands area all about trust, integrityand quality which are offered with effectiveprice packaging and promotions”, heexclaimed and added that Baba Ramdev andhis Patanjali are examples of potential of brandsin India that can become big challengers.

Mr. Devesh Rai, Founder & CEO, wydr.in, whocomes from an IT background and has seendiverse industries said, that comfort zones arelike wastelands, nothing ever grows there andemphasised, exporters who are ignoring retailare like people failing to see an elephant in thesame room as they are in. The e-Commercemarket in India may likely be closer to 75billion by 2020 than the last projected 43billionso one needs to see the opportunity and use itto advantage.

Mr. Shashank Pant from Amazon India spokeabout Amazon’s opportunity for establishingbrands and growing from being b2b to b2c inthe international market using the Amazonplatform which offers all logistics support likewarehousing,etc. Mr. Nitin Jain, MD, J. NitinMerchandising & INV Home, said, Indianproducts are the soul of a store anywhere in theworld and India too must have access to suchbest of Indian products.

The panel discussion also presented the Martowners side. Mr. Ravi Sharan of Artefacts Indiaspoke of success stories of grit anddetermination and shared stories of Americanentrepreneurship and of some within the Indianentrepreneurs’ community as well. He urgedMart owners to actively uplift themselves tobeat the 80-20 rule where 80% of businessgoes to only 20% of the people. Mr. D Kumar,Chairman, EPCH, emphasised, if all Marts open

If all Marts open it would bea big opportunity for buyersto visit anytime as per theirtravel itineraries andconvenience. The resultantbenefit would be mutual.

D KD KD KD KD Kumarumarumarumarumar, Chairman, EPCH

Open Marts benefit both sides

In a time of variedprospects, Mart ownersmust actively upliftthemselves to beat the 80-20 rule where 80% ofbusiness goes to only 20%

of the people. The others can benefit too butneed to recognize the opportunity.

Ravi SharanRavi SharanRavi SharanRavi SharanRavi Sharan, Artefacts India

Beat the 80-20 rule

Marts at the India ExpoCentre offer manyopportunities. It spellsbusiness beyond tradeshows. Marts are not justabout 9 days of IHGF but

about 365 days in a year.

Karan JethwaniKaran JethwaniKaran JethwaniKaran JethwaniKaran Jethwani, Co ordinator - DomesticRetail Promotions at EPCH

Marts offer immense opportunities

Even if many manufacturersare dealing in similar kindsof products one has to bedifferent to have anexclusivity and edge. Designand visual mechanizing play

a big role in beautiful presentation and its isimperative to recognize it. A buyer comes to aMart and asks, “What’s new?’. We can changethat expression to “Wow!”

Nitima Sood MittalNitima Sood MittalNitima Sood MittalNitima Sood MittalNitima Sood Mittal, Shakti Exports

From “Whats new?” to “Wow”

it would be a big opportunity for buyers to visitanytime as per their travel itineraries andconvenience. The resultant benefit would bemutual. Ms. Nitima Sood Mittal from ShaktiExports said, the export business is just like anyother business that sees survival of the fittest.This is because, besides global competitionthere is competition from within, that is amongexporters. She emphasised, even if players aredealing in similar kinds of products one has tobe different to have an exclusivity and edge.Design and visual mechanizingplay a big role in beautifulpresentation. A buyer comes to aMart and asks, “What’s new?’.We can change that expression to“Wow!”

As moderator of the discussion,Mr. Karan Jethwani, Co ordinator- Domestic Retail Promotions atEPCH, spoke about theopportunity and importance ofMarts. He said, “Marts are not just

about 9 days of IHGF but about 365 days in ayear.” He put questions to all panelists to givean insight into what ought to follow in thetimes ahead and also encouraged the exportingcommunity present, to ask questions topanelists and partoicipate in open forum.

The NER Theme Presentation at Home ExpoIndia has a pleasant aura with handcrafted,hand woven and handspun all across thedisplay area featuring 20 participants from theNER states of Assam, Tripura, Manipur, Nagalandand Sikkim.

Nirman Fabric by Sarah Fashion from Guwahati,Assam, is represented by Bapan Sarkar. He hasbeen participating in EPCH fairs since last fouryears. Handlooms are their forte with productslike cushion covers and stoles. They have alsogot selections in exquisite Muga and Eri silk aswell. Their handloom cushion covers, bedsheets and other artistic textiles are made bylocal artisans. He shared of good enquiries atthe previous EPCH trade platform and hopesthat this expo will bring in more buyers &contacts. Products are recognized by theinternational buyers and the internationalmarket has a good demand for hand madeartistic textiles. The Government is promotinghandicrafts and helping local entrepreneurs riseto become exporters, he said.

Another exhibitor dealing in artistic textiles isHaider Ali, a regular Home Expo participantsince 2008. They deal inMuga silk which is alsotermed, wild silk ofAssam. He informs, “allour products are UVresistant, offer 80% sunprotection and areorganic,” and adds thatthey use only naturalcolours and that is whytheir prodults are appreciated as “simple anddecent” in the international market. Theyexport to Germany, Russia and USA and thisyear, hope to widen their export market.

A tale of two sisters is presented through thestalls of Kabita Brahma and Jeenu Mushaharywho co-own an exports exclusive firm calledKajee Creation, based in Kokrajhar, Assam thatemploys 150 artisans directly & indirectly. Theyhave been part of EPCH shows since the past

Sustainable crafts from NERTHEME PRESENTATION

three years. Kabita’s stall displays stoles in earthytones intercepted with natural yarn dyed piecesusing tones from indigo and turmeric. All stolesare hand spun with an Eri silk(ahimsa silk) base.The plain and monochrome designs enjoy agood demand from Japanese buyers who arevery picky and choosey confides Kabita whileher entire array sees good buyer markets inEurope(especially France), USA, Australia andJapan. Jeenu’s stall has hand woven artisticfabric for apparel and artistic textile accessoriesin Muga and Eri silk with motifs on some.

Sikha Das and her stall bedecked with Assamesesarees and Mekhla Chadars draws instant like a

tradionally dressed upSikha herself. Sheshared that this is herfirst participation atHome Expo but localexhibitions in Assam,Kolkata and Delhi arenot new to her. Formanufacturing, theyhave a team of 10women who handle

everything from the design to the loom and thefinal product. Here she sees a better and biggermarket opportunity and hopes to cater to theinternational market.

There is participation from Tripura BambooMission(TBM). With cane & bamboo as well asseetal patti, their product range includes,basketry; office accessories like file folders,magazine holders, laptop bags; home décor &utility like lamps, table top items, utility boxes &sets, multi-utility bed tables, handmade

bamboo hangers, etc. besides single fold andthree fold yoga mats that are fast gainingpopularity. There is a display of interestinganimal and bird figurines by artist Dilip Ray too.He uses select pieces of driftwood, bamboostems as well as roots to develop his creations-each unique in its own way. Tanmay Mujumdarand Sukanta Das, representing Tripura BambooMission (TBM) at the NER Theme Presentation atHome Expo India share, TBM is an initiative of

the Govt. of Tripura for integrated developmentof the bamboo sector in the state throughtraining & nurturing artisans and crafts personswith a cluster based approach. They work withmanufacturing units of 20 to 25 people eachaccording to different product and skill sets.Products developed here are available for thedomestic market both in souvenir shops andonline. While the home region has negligibledemand, the Southern states of Karnataka, TamilNadu and Kerala account for 40% of theirdomestic market share.

Kouna Craft with N.G Choushim at the helm ofaffairs is a specialist in home utility baskets,

picnic baskets,mattresses and cushionsfrom Manipur. Theirprimary raw material iskauna or water reed. Theplant is cut only when ithas reached maturity,the stems are dried tobecome soft & pithy andquite brittle. A bunch of

cut stems of the appropriate length are thenwoven to shape up as mats and other products.They have been supplying to Japan, Canada,France, London and Israel.

First time participant, Mhabeni Tungoe fromNagaland has an array of bamboo products likebeer mugs, magazine stands, lamps, candlestands, trays, show cases, bangles, clips, penstands and flower vases, all using naturalcolours.

Assam based Lauhitya Enterprize represented byParthu, has displayed bamboo crafts, kauna craft

and artistic textiles. Heinforms, “we work withAptani community ofArunachal and deal inLona silk bags, betelleaves plates, bamboobaskets and borotraditional designedcurtains.” They havesupplied products to

Holland and USA and with this opportunity ofan EPCH platform, hope to meet many buyersand widen their market sphere.

Nilu Kumar Das from Assam deals in decorativewoodcraft and is quite eloquent about his

participation in trade fairs and his maidenpresence at Home Expo.

Sikkim based Prakash Tamang represents agroup of young people from remote areas ofSikkim who have been trained by a socialactivist in bamboo handicrafts. It’s the first timethey are in a platform like Home Expo and stand

to learn a lot.Theirassortmentincludes basket,pots anddecoratives.

ManipuriLongpi stonepotteryspecialistMathew Sasahas workedwith buyers

from Belgium and France. He has lined up newproducts in compliance with new trends andinternational market demands. The rawmaterials used are weathered rock and

serpentine rock. The two rocks are crushed to apowder and mixed with water in a ratio of 5:3to form a clay-like consistency. The dull-brownmixture is kneaded the entire day and flattenedon a wooden board for the initial slab work.Uniquely, Longpi pots are not crafted on apotter’s wheel. Every item is shaped by handwith the help of molds and tools.

Southern states of India have a unique thematicrepresentation with artisans, entrepreuners andexporters from cities that have made their markfor rich craft heritage. Products on displayinclude patchwork quilts from Chennai, cottondurries from Warangal, tie & dye from Maduraias well as Nalgonda, lace & hand embroideryfrom Kanya Kumari, bidri from Hyderabad, tribalweaving craft from Ooty, tribal jewellery andjute bags from Vijaypur, mirror embroidery fromBijapur, handmade crochet & lace fromNarsapur, kalamkari painting from Chittoor, etc.

A first time participant but regular visitor toEPCH fairs and part of Indian representations totrade shows, buyer seller meets, etc. overseas,Vijay Lakshmi from Hyderabad calls Ikat fabric

products her forte-acraft form she hasbeen dealing in since22 years with exportsto Germany andJapan. Dupattas,stoles, sarees andcushion covers madefrom cotton and silkfabric dot her display.

Gun metal/bidri craft products from Hyderabadare displayed by T. Badresh, a first timeparticipant who is amazed at the environmentof Home Expo and believes that internationalbuyers will like his articles and place orders.Working with self help groups his craft involvesmaking home decor and utility products as perdemand and trends. P. Swathy, also from thiscity and working witha self help group, hashand made bags,cushion covers,runners, fancy bags ofbanjara tradition andother handloomproducts. She feelsopportunities likeincluding artisans ininternational events like Home Expo canencourage local artisans to come out and showtheir handicrafts. Her products are sold in localmarkets and trade fairs but off late, enquiries

from domesticimporters are comingup. Another suchparticipant, V Sri Devifrom deals in carpets,door mats, runners,wall hangings andother home

furnishing items-all hand made from purecotton handlooms.

P. Padmavati fromSrikalhasti, AndhraPradesh has gottraditional kalamkaricraft that uses handblock printing, artisticstrokes and onlynatural colours. “I am not a big seller, sell only inlocal markets and exhibitions and fairs butrecently enquiries from local big buyers arehappening,” she informs and adds thatopportunities like this would help traditionalhandcrafts develop with trendy and marketfriendly designs.

Sanjay M Biradar from Vijaypur, Karnataka,dealing in banjara tribal jewellery and jute &cotton handicrafts offers bags, mats, pillowcover, etc. they export to USA, Canada, Spain,Poland, Sweden, and Italy. They are yet toexplore the local Indian market. Promotion ofcrafts by the government under variousschemes has helped a lot in coming out, hefeels.

A.K Ramesh fromMadurai, Tamil Naduoffers tie & dye productsusing organic dyeingprocesse-a specialitywhich is in demand byinternational buyers. Ondemand of buyers and

international markets, fusions in this techniqueare being practiced keeping old traditions intact,he informs.

Radhakrishnan from Chennai, Tamil Nadu hasdisplayed 100% cotton handmade quilts in

interesting patterns &geometry. They caterto both domestic andinternational buyerswith almost 90%going to markets inUSA and Australia.They work with selfhelp group, trainingartisans from rural areas, especially women.

The famous warangalcarpets too are herewith cotton and jutefloor coverings fromexporters - P. Srinivasand K Laxmi Narayanawho feel a platform likethis can help enrichlocal entrepreneurs andartisans to reach out tointernational buyers.They cater to thedomestic market and

supply to export houses who in turn exportthese. products. Through Home Expo they seekdirect alliances.

The elegance of lace craftand hand embroidery isshowcased throughembellished home textiles,by Padma Kumari fromKanya Kumari, Tamil Nadu.B.P.L.V Varma from WestGodavari, Andhra Pradesh has similar lacecraftproducts besides bag covers, garments anddoilies. He feels this channel of Home Expo canconnect him to the international buyers.

Exquisite Toda craft of tribal hand embroidery isdisplayed through home furnishings, bags and

pouches by Sheela fromShalom-a self help groupfrom Ooty, Tamil Nadu thathas help preserve thistraditional craft(nowmarked as a GI product).This is her secondparticipation at Home Expo.

Crafts from Southern Region

Glimpses

Artisan products from UttarakhandTHEME PRESENTATION

Uttarakhand, a state rich in natural resources hascreated and nurtured various craft forms sinceages. The state specializes in production ofwoolen handlooms, cotton handlooms, silkproducts, products of other natural fibers, nettlefiber craft, lihai wood carving, copperware,ringaal based products, wax work, aipan art –ritual floor painting, lantana furniture, picchuara– painted textile, block printing, driftwood work,pine bark jewellery, papri wood work,ornamental candles, stone carving and manymore innovative combinations. Uttarakhand ishome to over 40 kinds of natural fibres that areused to make a wide range of innovativeproducts. Uttarakhand’s Theme Presentation atHome Expo India includes 50 participants - allprimary producers from various craft towns andcities of this State like, Almora, Bageshwar,Chamoli, Dehradun, Haridwar, Nainital,Pithoragarh, Rudraprayag, Tehri Garhwal,Udham Singh Nagar and Uttarkashi besidesrepresentation from Uttarakhand Handloom &Handicraft Development Council. Through thisbuyer-seller meet at Home Expo India 2016, theartisans, designers and entrepreneurs of thestate get a chance to market their products notonly to exporters but also to visiting buyers andget their invaluable feedback on their productproposition. The participants, mostly primaryproducers, are elated at the internationalplatform and hope to return with business,enquiries and lot of learning.

Dulap Ram from Bageshwar specializes incopperware and has presented his work atexhibitions in Delhi, Dehradun, Hyderabad,Kolkata, Assam and Guwahati. Formanufacturing they have a small group ofpeople who do all the work from liquefying themetal to designing the final product. “We havebeen given great opportunity to showcase ourtalent otherwise our handicraft would just belimited to our village buyers”, he says and adds,“I hope that people from different countrieswould look at our work which would give ourhandicrafts a bigger future in world market.”Shiv Lal too has been working with copperware

since 30 years and hasparticipated in manyfairs in India and Nepal.He is keen to pass onthis work to the nextgeneration. Wool andcotton shawls aredisplayed by Shilp

Kutumb: Family of artists and artisans, an NGOthat works for women empowerment bytraining and providingemploymentopportunities to womenin woolen and cottonhandicrafts. They sourceraw material from Delhiand Ludhiana. Theirproducts are sold onlineas well. This is their

secondparticipation atHome Expo. Thefirst got themconnected to anAmerican buyerwith whom theyare in business.This time too theyhope for goodtidings. HaqIndustry,Dehradun, asecond timeparticipantthroughUttarakhandHandloom andHandicraftDevelopmentCouncil hasdisplayed antiquelook lines in wristwatches, pushbutton compass,wall clocks, sundials, sun timer,candle stands, tableclocks and decorativenautical instruments,tuned for markets inUSA, Canada,Australia andGermany. They say,“clock compasses and dials are for USA whilewall clocks and decorative items are desired inAustralia.

Manoj Lal from Rudraprayag has got ringaal(akind of dwarf bamboo found in Uttarakhand)products has displayed baskets, flower stands,pen boxes, hanging lamps and candle stands.Since they use naturalraw materials, theseproducts if savedfrom water, sun andfire can be used forlong time. Anotherringaal craft specialistis from Pithoragarh,with items likebaskets used forspiritual rituals andhome utilities is ofthe view that this issustainable and canbe used in lieu ofplastics. Just a coat of

polish on their natural colours is needed formaintenance and these have a good localdemand too.

Woodcraft is presented by first time participant,Ramgopal from Village Urgam, Uttarakhand.Among his unique spiritual products he hasneelam pather ka Ganesh Bhagwan, lakdi kaNandi (Nandi cow made up of wood), figurinesof Hindy mythological characters carved inwood, photo frames, etc. He shares, “we usepandaar and paapri wood in making theseproducts as they are reliable for fine carving.”He informs, “since last 50-52 years, there havebeen no work on wood craft in Uttarakhand andthis craft had reached near extinction so theseproducts are reviving the craft in the state. Themain focus is to inspire and motivateentrepreneurship for livelihood and safeguard ofUttarakhand people and culture.”

Advertisement Charges: Back Page - INR 100,000; Full Page - INR 75,000; Half Page (Horz. / Vert.) - INR 40,000; Quarter Page - INR 25,000Home Expo India 2016 Show Bulletin is brought out on behalf of EPCH by EPB - Chapakhana.com; E-mail: mail@epbureau.com, Tel.: +91 11 22246094

VISITING BUYERS ON HOME EXPO INDIA 2016Prime Interest: Seasonal decoratives

I am a Germany based

wholesale retailer of

seasonal decorative

items. This is my fourth

visit to Home Expo and it

is comparatively small

this time. Since it was

already known that this

time it is going to be smaller and concentrated, it

is actually not disappointing. Indian craft is quite

popular in Germany and people are especially

interested in metal, glass and wooden products

more. German people are not much into Indian

furniture. We expect Indian manufacturers to

produce season based products as India has lot of

potential in tghis segment.

Kristin Czernakowski, Germany

Prime Interest: Northern crafts

I represent

Souvnear Inc., a

USA based

organization and

we deal in the

northern craft of

India. The

purpose of my

visit this year is to explore the crafts of

other states mainly south and north

eastern India. We have visited the October

fair and this is our first time at home Expo.

We are seeing a lot of new craft and

design is also improving I must say. There is

tremendous potential in Indian market. We

have barely scratched the surface as of

now. From Indian export point of view, we

are mainly in USA, France, Italy and UK but

we have not gone beyond that. We have

enormous scope in global market.

Abhay Kumar Jain, USA

Prime Interest: Textiles & Laces

I represent Heritage

lace Inc., USA and this

is my first visit. Last

time I visited the

EPCH February fair in

2015. We are very

impressed with the

rapidly emerging new

categories in metals like glass and other fibres

in India. I see great potential in manufacturers

here, especially those who have good network

of delivery and customer service. In India, our

prime focus is laces. We have been looking at

different material from different buyers and

we are hoping to have good business in India.

Daniel Decosk, USA

Prime Interest: Textiles & Flooring

I am a wholesaler.

Indian products are

pretty popular in my

country, especially

carpets, textile linings,

textiles and furniture.

My experience with

Indian products so far

has been good with carpets, tableware and

furniture. These products have lot of potential

in US. Jennifer Regester, USA

Prime Interest: Handmade articles

I have a business of

furniture in Barcelona

worth 2.5 million dollars.

This is my first visit to

Home Expo. Indian

products are still not very

much known in Spain. My

product of interest is

handmade articles.

Maximiliano Zicart, Barcelona

Prime Interest: Brass items

I am an importer/

wholesaler. I am the

general manager of

Saboo Company in Iran.

This is my third visit to

Home Expo. Relatively it

is smaller this time.

Since Indian products

are new for Iran, they are eventually becoming

popular. The products of brass appeals to me

most. more in terms of quality.

Omid Bloursaz, Iran

Prime Interest: Furniture

I am a furniture

retailer and a

wholesaler and this is

my first visit to Home

Expo. I basically do

business of home-

decor and accessories.

Indian pillows,

cushions, carpets and handicrafts are very

popular in China. These have great potential in

Chinese market.

Jocelyn Zhou, China

Prime Interest: Furniture hardware

This is my second

visit to India and

first visit to this fair.

My friend has been

visiting India since

past 20 years. I am

a wholesaler of

hardware goods

and I am looking for metal stands, ceramic

handles and knobs. Indian goods are better

in quality and appeal us much more than

those manufactured in China. And they also

have that handmade value. People often

buy low quality stuff for low price but I am

definitely not one of those.

Nikolai Vasaasen, Norway

Prime Interest: Glass items

This is the first time that

I have come to this fair.

I have a wholesale

business in India and I

am looking for glass

items. The items that

are made in Moradabad

and Firozabad are the

ones that I like the most. After seeing this fair I

feel that more people should come to India to

buy the stuffs that we have here.

Rajiv Sachdeva, India

Prime Interest: Home Products

I am a Sweden based

retailer in furniture

and carpets. This is

my first time in

Home Expo. Indian

products are very

popular in my

country especially the handicrafts and the

colourful items are more preferable. We expect

good quality, good prices and prompt delivery

from Indian manufacturers.

Shanmuga Balan, Sweden

Prime Interest: Handicrafts

I am a handicraft,

home-made,

home-furnishing

wholesalerr from

U.A.E. I have

visited Home

Expo 2 years

back, so this is my

second visit. Indian products have good

potential in our market. Even after

continuous war type situation going on in

gulf countries, Indian products are liked

and are in demand for good designs in our

country.

Sharma, UAE

Prime Interest: Metal products

I am visiting this fair

for the first time. I am

a retailer in Australia

and I am planning to

shift to a wholesale

business. I am out

here to buy metal

items and ceramics.

Indian items find a good market in my country.

People are interested not only in the items but

also the story behind every item. They like to

know about the region where the products are

made and the manner in which they are

manufactured so that a real relationship

between our country and India is established.

I have bought many aluminium items and will

buy more tomorrow.

Luke Edward Lawler, Australia

Prime Interest: Furniture

I am into retail market

of furniture and

accessories in Mexico

and this is my first

visit. The popularity of

Indian products

especially furniture is

something that brings

me here. I personally prefer antiques from

Indian markets that are good demand in

markets. Jesus Rubin Colea, Mexico

Prime Interest: Bed linens & cushions

I am from Domus

Home and we are

just starting our

new online

company. We are

looking at the

different designs

and prints that the

Indian market has. We have heard that Indian

market has a wide range of prints and designs.

But I feel despite having such a wide range of

products, Indian market is still not able to reach

every market. And that is why we are here to

look at the options ourselves. We are pleasantly

surprised to see that the Home Expo is at such

a scale and that too organized very well.

Sharon Ding-Yvette Kwan, Hong Kong

Prime Interest: Home Products

I work as a trading

agents between Indian

exporters and

Argentinian

businessmen. I like the

show and had a nice

experience. I found

items from Rajasthan

in home furniture, hand made cushion covers,

hand bags and colourful lamps.I feel EPCH is

boosting the Indian handicrafts business and

promoting the Indian craftsmen in a major way. I

also deel that Indian crafts have a very

favourable ground to do business in Argentina

after recent liberalization in economic policies.

Raul Pastorini, Argentina

Prime Interest: Home products

I am from Al

Mounasabat and have

been coming here

since 2005. I majorly

deal with wood and

aluminum for furniture

and home decoration.

The quality of wood

and the aluminum of Indian market in known in

our market too. I am here to look at new

designs that the Indian market is presenting and

source accordingly.

Elias Diab, Lebanon

Prime Interest: Textiles

I represent TnF

Enterprise, Taiwan and

this is my first visit to

Home Expo. Right

now I am looking at

the Indian textile

market and trying to

explore new options

that the market presents. I am currently looking

at everything related to textiles- from home

furnishing to rugs. A few new designs have

attracted me and I have sent them to a few

people. I just hope to get an answer soon.

Paul Hou

Prime Interest: Furniture and

decoration items

I represent a company

called Comexpo and I

have been visiting

India since the last 16

years though I have

been mostly

attending the

exhibition in the

month of October and February. So this is my

first time at the Home expo. Through the years I

have seen the growth that the Indian market

has made. This time I am looking for something

radical in design. I feel that Indian

manufacturers need to work on more

competitive pricing. Garcia, Spain

Prime Interest: All Home products

I am from Agile

Sourcing and my

business is of

resourcing and

procuring home

furnishing, floor

coverings, durniture,

marble production

and apparel for e-suppliers. I found the expo

atmosphere very professional, exporters were

very engaging and impressive new designs in

alignment with new upcoming trends.

Belinda Coyle, Australia

Prime Interest: Textiles

I have just

established my

company-BTC Retail.

It is a corporation in

which we have 16

shops for which I buy

and do

advertisement. I have

been coming here since 2012. I have attended

the October fair lasts year too. Since 2012 I

have seen that the products in Indian market

are getting trendier by the day. Also I must say

that my colleagues and I agree that the Indian

product quality is far better than any other

country. We also deal with China and buy a lot

of decorative products from there but for

textiles and fabrics we always prefer to come

to India. Also, in Indian product you see a lot of

love for hand work. Kees Gommers, The

Netherlands

R K VermaDirector, EPCH

Dear Patrons,

Many thanks for

joining this unique

edition of Home Expo

India, which has got

appreciation from all

quarters. This three

day Home expression

sojourn has coaxed

buyers to explore the Marts end to end, which

they may not have indulged in so diligently in

the past, when the show was mainly in the

halls. It served a very good purpose of visiting

buyers to know what all to expect at the Marts.

With new avenues of global as well as

domestic retail and e-commerce, there is lot of

room for expansion for all segments in the

Home sector. I hope our members make the

most of the present market opportunities.

I look forward to seeing all participants and

visitors who share interest in the fashion

jewellery and accessories segments to be with

us for IFJAS, scheduled for July 21-23, 2016,

and certainly for the mega, all encompassing,

IHGF Delhi Fair Autumn 2016, Oct 14 – 18

2016, here at the India Expo Centre & Mart.

R. K. Verma

Director, EPCH

Prime Interest: Furniture & Textiles

I am from Alafia

Gallery and am here

to look at the range

of furniture and

textiles that Indian

market is offering. I

have been coming

here on and off since

2010. Since 2010, I have noticed that the

Indian products are just getting better and

modern. I think Indian market and products

have a great scope in International space since

manufacturers are getting a creative edge as

well.. Lorna Mauritzen, Australia

Prime Interest: Furniture

This is my sixth visit

here. I must say that

Indian market has a

lot of potential

though prices are

higher than other

countries. Definitely I

won’t compare

Indian quality with others since undoubtedly

Indian quality is far better. But when you are

dealing with international market, you also

have to take care of the prices.

Ajaz Anchari, India

Prime Interest: Industrial furniture

I am a retailer for

industrial furniture

based in Mumbai. I

have been coming

to this expo since

2005 and have been

supplying to both

domestic and

international clientele. I came here for

furniture this time as it is one of the themes

this time. Although products are good this

expo is bit compact.Sumit, Mumbai

Prime Interest: Kitchenware

I am from

Cornucopia Brands -

a retailing business

of kitchenware in

U.S.A. I am visiting

this expo for the

second time and am

here for kitchen

ware and carpets. The quality of stainless steel

and good finishing of the products are most

preferable among Indian markets. Indian

unique handmade products have potential

inthe American market.

Rebecca Huston, USA

Prime Interest: Soddy wood products

I am a secretary

general KLSFEA

Committee in

Malaysia and am here

through Malaysian

Furniture Council.

Here at Home Expo,

wooden craft

decorative items appeal most to me. My

particular item of interest is decorative items

made up of soddy wood. Indian products are

quite popular in Malaysian market especially

soddy wood is more popular. I am planning to

order products from this expo.. Ricahrd Ko,

Malaysia

Prime Interest: Decoratives

I am an interior

designer with Estudio

Gibrat. I am keen on

home decorative

things and found

many objects very

attractive. From all

kinds of lamps,

cushion covers, all fancy stainless steel items,

copper products, I find the expo very

interesting and look forward for doing business

with Indian exporters.

Justina Lopez Pena, Argentina

Tom Mirabile

Senior Vice President,

Global Trend and Design,

Lifetime Brands

Seminar on

Home Style Trend Forecast 2017Mr. Tom Mirabile, Senior Vice President of Global Trend and Design for Lifetime Brands, who provides creative direction for

some of the most well-respected brands in the housewares and tabletop industries, made a presentation on looks expected

to drive Home classification spending from Fall 2016 through Fall 2017.

Snapshot - Home Style Trends 2017

Advt.