Map India for unique craft skills and -...

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HI-FASHION JEWELLERY | SEMI-PRECIOUS JEWELLERY STOLES, SCARVES & SHAWLS | HAND BAGS & CLUTCH PURSES BELTS, WALLETS & NECK TIES | HEAD & HAIR ACCESSORIES BEADS, STONES & CRYSTAL | FANCY FASHION FOOTWEAR Delight | Indulge | Source SHOW NEWS II Organizer: Export Promotion Council for Handicrafts Map India for unique craft skills and Map the World for appreciative consumers The Minister of State for Textiles, Mr. Ajay Tamta inaugurates the 9th edition of IFJAS on the morning of 21st July, 2015, in the presence of Mr. Dinesh Kumar, Chairman, EPCH; Mr. O P Prahladka, Vice Chairman, EPCH; Mr. Sobinder Singh Kohli -President, Reception Committee- IFJAS 2016; Ms. Neetu Singh-Vice President, Reception Committee, IFJAS 2016; eminent trade members like Mr. Lekhraj Maheshwari, Mr. Raj K Malhotra, Mr. Ravi K Passi and Mr. Rajesh Jain; Mr. Rakesh Kumar, Executive Director, EPCH and Chairman, India Expo Centre & Mart. Galvanising the sector with appreciation and encouragement for accomplishing India's reach in major markets of the world, Minister of State for Textiles, Mr. Ajay Tamta urged EPCH and the exporting community to expand trade links further, i.e. establish trade links between consumers in far flung areas across the globe and the unexposed artisans who’s unique crafts may still be confined to a remote village in our vast and diverse country. This is very much resonant with EPCH's slogan, "Leading you through the world…..bringing the world to you" as it strives to bring every overseas buyer to manufacturer exporters, entrepreneurs, artisans and crafts persons in India through 6 trade platforms in India and over 25 participations in key overseas markets. "We have our own distinct identity in the world of fashion and once it is worked upon strategically, we can become tough to compete with," said Mr. Tamta with firm resolve and added, "backed strongly by deep rooted heritage and cultural potential that measures no end if we start counting ethnic diversities, we have indeed enthused fashion and contributed to the world in a major way. Minister of State for Textiles encourages and appreciates sector Buyers enjoy sourcing... ... contd. on page 3

Transcript of Map India for unique craft skills and -...

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HI-FASHION JEWELLERY | SEMI-PRECIOUS JEWELLERY

STOLES, SCARVES & SHAWLS | HAND BAGS & CLUTCH PURSES

BELTS, WALLETS & NECK TIES | HEAD & HAIR ACCESSORIES

BEADS, STONES & CRYSTAL | FANCY FASHION FOOTWEAR

Delight ||||| Indulge ||||| Source

SH

OW

NE

WS

II

Organizer:Export Promotion Councilfor Handicrafts

Map India for unique craft skills andMap the World for appreciative consumers

The Minister of State for Textiles, Mr. Ajay Tamta inaugurates the 9th edition of IFJAS on the

morning of 21st July, 2015, in the presence of Mr. Dinesh Kumar, Chairman, EPCH; Mr. O P

Prahladka, Vice Chairman, EPCH; Mr. Sobinder Singh Kohli -President, Reception Committee-

IFJAS 2016; Ms. Neetu Singh-Vice President, Reception Committee, IFJAS 2016; eminent trade

members like Mr. Lekhraj Maheshwari, Mr. Raj K Malhotra, Mr. Ravi K Passi and Mr. Rajesh

Jain; Mr. Rakesh Kumar, Executive Director, EPCH and Chairman, India Expo Centre & Mart.

Galvanising the sector with appreciation and

encouragement for accomplishing India's reach in

major markets of the world, Minister of State for

Textiles, Mr. Ajay Tamta urged EPCH and the

exporting community to expand trade links further,

i.e. establish trade links between consumers in far

flung areas across the globe and the unexposed

artisans who’s unique crafts may still be confined to

a remote village in our vast and diverse country.

This is very much resonant with EPCH's slogan,

"Leading you through the world…..bringing the

world to you" as it strives to bring every overseas

buyer to manufacturer exporters, entrepreneurs,

artisans and crafts persons in India through 6 trade

platforms in India and over 25 participations in key

overseas markets.

"We have our own distinct identity in the world of

fashion and once it is worked upon strategically, we

can become tough to compete with," said Mr. Tamta

with firm resolve and added, "backed strongly by

deep rooted heritage and cultural potential that

measures no end if we start counting ethnic

diversities, we have indeed enthused fashion and

contributed to the world in a major way.

Minister of State for Textiles encourages and appreciates sector

Buyers enjoy sourcing...

... contd. on page 3

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Glimpsesof Chief Guest,

Shri Ajay Tamta,

Minister of State

for Textiles’ visit

to IFJAS 2016

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... contd. from page 1

Ajay TAjay TAjay TAjay TAjay TamtaamtaamtaamtaamtaMinister of State for TextilesGovt. of India

Our manufacturerskeep the fabric of ourindustry together

Our manufacturers form an

integral force as they are

instrumental in connecting the

artisan at the lowest rung of the

value chain to stores in the

international market that have

several takers and connoisseurs

for our products. I congratulate

them for employment

generation and assuring crafts

persons of substantial incomes.

This is what keeps the fabric of

our industry together.

“Our manufacturers form an integral force as they are instrumental inconnecting the artisan at the lowest rung of the value chain to stores in theinternational market that have several takers and connoisseurs for our

products”, the Minister saidcongratulating the industry foremployment generation andassuring crafts persons ofsubstantial incomes. This is whatkeeps the fabric our industrytogether, he exclaimed.Highlighting the speciality ofIndian fashion jewellery &accessories including the variedrange, intricate work, extensiveraw material base and variety ofusages, he encouraged exporters tostress more than ever before onprecision, finish andpresentation, so that they are ableto match their capabilities withtough competitors. Over theyears, international travel andexposure to overseas markets haveinfluenced fashion trends puttingus at a position to compete withso many nations. However, if wehave the right approach to workon quality, design innovation andskill up gradation, we are amongthe best and no one can disputethat.”

Expressing his happiness at theperformance of this sector, theHon'ble Minister shared withconfidence, "we can easily meetour export target and achieve way

beyond." Praising EPCH and its team for being instrumental in boostingexports, he said, "people connected with this trade have done well for thesector and should feel assured of the Textile Ministry's support to takethings ahead."

In his welcome address at the inauguration, Mr. Dinesh Kumar, Chairman,EPCH, thanked the Minister for sparing time from his busy schedule tovisit the fair and encourage the handicrafts manufacturing fraternity.Referring to IFJAS, he said that the Council had conceived a uniquestrategy to organize product specific fairs so as to cater to product specificrequirements of importing nations. Fashion jewellery and accessories,being a potential product group in exports, was one of the reasons fororganizing fairs under this strategy. He added, since EPCH has beenorganizing IFJAS on an annual basis, export fortunes of this segment havegot a significant boost, drawing many new buyers not only to sourcetraditional as well as contemporary products from India, but also learn thatour assortments are truly reflective of our vast raw material base.

"Our industry stands to benefit from our new Minister of State for Textiles'illustrative experience as he takes charge," said Mr. Rakesh Kumar,Executive Director, EPCH, while introducing Mr. Ajay Tamta andenumerating the positions he has held in the immediate past. "As he has aconnection with grassroots crafts persons, he will understand ourproblems and offer us guidance, added Mr. Kumar. "We make gold out ofclay," said Mr. Kumar summing up the collective endeavour of the Indianhandicrafts industry, indicating how handmade and hand finishedproducts find their way to showrooms around the world through aninteresting value chain and earn valuable forex for the country. Potential ofthis sector, in being helpful for disadvantaged segments, is of specialsignificance which will help in making the development process inclusive

and participative in line with "Sab Ka Saath Sab Ka Vikas". Thisindustry is capable of creating sizable employment opportunity inline with the Hon'ble PM's vision of "Make in India". He apprisedMr. Tamta about the activities being undertaken by EPCH forpromotion of the handicrafts sector and future course of actionand was hopeful that the sector will receive all support from theMinister and his Offices.

On behalf of the entire handicrafts exporting community, Mr. O PPrahladka thanked the Textiles Ministry for all theencouragement, support and guidance provided to EPCH in itsfunctioning, without which it wouldn't have been possible toachieve consistency in export growth. "The presence of suchhon'ble guests has always been encouraging, especially to smalland upcoming entrepreneurs," said Mr. Prahladka, thanking Mr.Ajay Tamta for his visit to IFJAS as Chief Guest.

EPCH is reputed internationally for its outstanding performanceand exhibitions like IHGF Delhi Fair-held biannually for Springand Autumn; Home Expo India and Indian Fashion Jewellery &Accessories Show have been distinctive platforms where bothexhibitors and buyers alike to build upon and explore newbusiness opportunities.

EPCH has set up awards for best stall design, best productdisplay and overall display from the design & product point ofview to encourage the participants. At IFJAS the productcategories included Fashion Jewellery and Fashion Accessoriesfor the Gold, Silver and Bronze.

Mr. Dinesh Kumar, Chairman-EPCH; Mr. O.P. Prahaldka, ViceChairman- EPCH; Mr. Rakesh Kumar, Executive Director-EPCH;Mr. Sobinder Kohli, President, Reception Committee, IFJAS2016; Ms. Neetu Singh, Vice President, Reception Committee,IFJAS 2016 gave away the awards.

Lifetime Achievement Award was given to Mr. Gurdeep SinghKohli of Kohli Export Corporation, New Delhi, for hiscontribution to the growth of the segment.

EPCH gives away Ajai ShankarMemorial Awards for Best StandDisplay and Designs

Cultural performances on the occasion

All awardees pictures on page 11

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The NER Theme Presentation at IFJAS has a

pleasant aura with handcrafted, hand woven

and handspun all across the display area

featuring 18 participants from the NER states

like Assam, Manipur, Nagaland and Sikkim.

Bapan Sarkar from Guwahati has been

participating in EPCH fairs since last four

years. Handlooms are their forte with

products like cushion covers and stoles. They

have also got selections in exquisite Muga

and Eri(ahimsa) silk as well. Their

handlooms and other artistic textiles are

made by local artisans. Products are

recognized by the international buyers and

the international market has a good demand

for hand made artistic textiles.

Another exhibitor dealing in artistic textiles

is Haider Ali, a regular participant since 2008

and in the trade since 2004. They deal in

Muga silk which is also termed, wild silk of

Assam, besides Eri and blends. He informs,

“our “Ghicha shawls” are UV resistant, offer

80% sun protection and are organic,” and

adds that they use only natural colours and

handspun techniques. They export to

Germany, France and USA and this year,

hope to widen their export market. Though

they have no online presence, they supply to

retail outlets in the domestic market.

Sustainable Crafts from North EastTHEME PAVILION

With an endeavour to promote North Eastern

culture, Sikha Das from Assam has a stall

bedecked with Assamese traditional jewellery

and Muga as well as cotton stoles that attract

instantly like a traditionally dressed up Sikha

herself. Among other products they have

Jaapi(traditional assamese hat), kurtis and

dupattas made of muga silk. She shared that

this is her second participation at an EPCH

show but local exhibitions in Assam, Kolkata

and Delhi are not new to her. She has two

stores in Kolkata and three in Assam. Here

she sees a better and bigger market

opportunity and hopes to cater to the

international market.

IFJAS is a great initiative and good

opportunity for starters say first time

participants, Tsering Gurung and her

associate from Dimapur, Nagaland. Though

this family business was started by her

mother, she wishes to shape it better with her

designer creations. They specialize in

jewellery mostly made with beads in variety

of colours and shapes. They are all handmade

tribal lines, including some that are

modernized fancy ones, informs Tsering.

Quickly adding that they can be obtained as

complete pieces or as loose beads. In the local

market they sell to customers in Dimapur

and to tourists during the annual hornbill

festival. They have an online presence by the

name of tribaljwelery facebook page. Many

buyers buy from the stock available at the

store, which is located at Hongkong market

in Dimapur.

Nengneithem Hengna is a first timer at IFJAS

and is keen to reach out to international

buyers through this platform. This business is

their family tradition that specializes in

handmade traditional jewellery, shawls and

clothes like the Assamese Mekhala chador.

They use traditional practices and just refine

the designs. Their unit is managed by an

NGO-R.B Foundation, based in Guwahati.

Anindita, a textile designer who has been

working since nine years, launched her own

business only 1 year ago by the name of Pink

Shade LLP. This is her first time participation

at IFJAS and is just absorbing the experience.

Speaking about her work, she informs, firstly,

the design is developed, then it is sent to the

factory where the crafts persons make it.

Everything is handmade, except the textile

but that too is designed in the factory. She

designs the products which are mainly

cushion covers and bags. She has already met

buyers from Japan and Denmark.

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Founded in 2010 in Barpeta, Assam, Tambul

Plates Marketing Limited is more like a

movement to bring completely chemical free

biodegradable tableware to modern lifestyles.

The plates, bowls and trays have simple &

attractive designs are hygienic and even liquid

and heat proof. The product is a great help to

the rural workers and they wish to generate

livelihood for more than 50,000 rural youth

through this.

IFJAS a great platform specially for rural artists

so we are hoping for a good future through the

fair, says Dibyajyoti Sarmash, an entrepreneur

with 4 to 5 years in business. Bamboo and

cane jewellery, wallets of bamboo and table

runners made of bamboo and sandal seeds

constitute their product range that looks very

creative, handmade and delicate. Time taken

to finish a piece depends entirely on the

design but runners take 2 to 3 days since they

make it in bulk. They also make beds, chairs,

planters, rings, bamboo trays and cane sofas

(12 seater). Off late, they are experimenting

with bamboo and ceramic blends. His wife,

Mridusmita has a firm that deals exclusively

in jewellery. Her stall had crafted practically

all forms of intricately crafted jewellery in

bamboo.

At S D Enterprises, the artisans are deeply

associated with Chakma tribal dress. They

inform, pinon and hadi are the traditional

dress for Chakma women in Assam. These are

hand woven for days at a stretch and at times a

single piece takes about twenty days to be

prepared with perfection. Made from cotton

using chemical free colours these are wrap-

around and reversible artisanal apparel, made

by rural artisans. Designs are inspired by

nature. It is a toiling but rewarding process as

the products have an edge of being made only

by hand.

Makers of traditional eastern India mats that

goes by the traditional assamese name

‘Sheetal pati’ and works as a coolant during

summers and a big part of prayer as well as

marriage ceremonies in the region is brought

to IFJAS at the NER Theme Pavilion by

Dubapara Patshilpa Cooperative. It is used as

floor covering, ceiling covering etc. The local

demand is very high and it is a must in every

house hold in Assam. They are also makers of

bags and this is their first time in the fair for

an international reach though their local

demand is quite gratifying.

With Krishnazia Thakur and Olenka Dilip as

its co-founders, Junuka Jewels from Assam

offers “ perfect fusion of the tradition of the

eight north eastern states as well as ethnic

and tribal” in dainty, gracious, shimmering

and bold hand crafted jewellery. Manipur’s

Meetai community’s Marei Pareng which

takes from 2-3 days to be crafted is their most

admired and best selling jewellery.The stall

has a rich electrifying vibe to it, they have

simple everyday wear designs as well as a mix

and match of colors in some. So far their

experience in the fair has been joyful.

Lagtsal from Sikkim is represented by

Chimib, an experienced designer in home

décor but bags are a part of her

experimenting with free hand craft. She

studied designing from NIFT and through

her stall here she presents a lost art, an art

she says her people have forgotten. So she

took this initiative to revive it with a twist.

She has added her creativity to the

traditional patchwork art of Sikkim’s Bhutia

community. She takes the help of rural

artisans in preparing these bags and

traditional belts so that the art is not lost. She

has a shop online as well.

Farhana Sultana Begum, a first timer at IFJAS

is carrying on her family business of hand-

made bamboo craft. The main attraction at

her stall is the unfussy, simple & graceful

earrings. Made with bamboo and fevicol the

designs include chokers and other neck

pieces too. Although its her first time here,

she has high expectations that this initiative

can change things for her and other artisans

as well.

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Artistic Expressionsfrom the Eastern Region

THEME PAVILION

Eastern states of India have a unique thematic

representation with artisans, entrepreneurs

and exporters from cities that have made

their mark for rich craft heritage. Products on

display primarily include handmade fashion

jewellery with textile based accessories

making a vibrant presence. The pavilion also

features many social enterprises that are

working towards providing a better

livelihood to artisans through skill

development, design assistance and training.

The collection comprises eco - friendly

jewellery made from sitalpatti, jute, bamboo,

etc.

Alok & Harsh, a retail firm from Kolkata have

showcased clutches embroidered with

zardozi in ferocious animal patterns and

primary colours like red and blue. This is

their first participation at IFJAS and they

appreciate the fair as a good platform for new

firms wishing to explore overseas business.

This stall also includes embroidered men's

shoes with a touch of velvet.

New Bengal Art Jewellery, represented by

Arabinda Ray from Howrah, West Bengal

offers a collection in imitation as well as

brass and copper jewellery. This is their third

participation at IFJAS. His stall features

various designs including an intriguing

necklace in copper with circular shaped

designs strung in horn and bone beads. Also

available are necklaces, rings and earrings

with American diamonds studded on them.

First time participants at IFJAS, G.T.

International represented by Tarak Nath has a

collection in bags, pouches in leather and

canvas along with key rings, besides stoles

and wooden earrings.

Samoolam, an NGO based in Gaya, Bihar,

has brought to IFJAS, crochet jewellery with

various designs and colors. Additionally, they

have crochet tasseled stoles, crocheted

stationary items, clutches and key rings as

well as necklaces made of mother of pearl

and wooden blocks and a line in bags. They

are collaborating with weavers in Bhagalpur

to make stoles in silk and are also thinking of

expanding crochet work assortments, says

their representative. They primarily took

shape to support lives of women and engage

over 126 women on a continual basis.

R. Enterprises have set up two different

product-wise stalls with one displaying

crocheted bags with fiber handles in different

colours, designs and shapes and the other

stall with long crochet necklaces, Ganesha

wall hangings made of crystal balls, jute

necklaces and clutches made of crystal balls.

Representative Alpana Shah shares her story

of indulging in the craft from tailoring to

becoming an artisan to sharing her

knowledge with others to bring up artisans.

Shampa Bhattcharya from Kolkata too has a

range in crochet with collection comprising

crochet work on umbrellas, long crochet

necklaces, horn bead necklaces strung in

leather, muslin fabric jewellery, Organza

flowered slippers, crochet flowrered slippers

and stoles in cotton and silk. They have

around 17 artisans and are working on

starting their website.

Kadam Haat that supports the livelihood of

more than 100 artisans (around 72%

women), is based in Kolkata. This is their

maiden participation at IFJAS but they have

been a part of the show in 2015 wherein they

shared about the training of grass root

artisans. The profit earned through kadam

haat goes to the kadam NGO. With sitalpatti

products as their forte, their collection

includes bags with leather trims. They also

have bamboo bags, coloured sling bags and

tiny pouches in natural fibers alongside a

selection in sitalpatti table mats.

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Regional artisansrepresented

collectively, gatherencouraging tidings

Well frequented by buyers owing to a lustrous

range in copper and gold plated jewellery is

the stall of Diti Gold from Kolkata,

represented by Aditi Seth. They specialize in

1 gram gold plated jewellery and copper

jewellery. They have a varied collection in big

statement rings, bracelets, bangles, earrings,

and gold plated chains.

Wave by Paromita Kundu showcases leather

stranded bracelets, wooden hand painted

jewellery, shell jewellery, handmade silver

jewellery and hand painted bangles. In

fashion accessories she displays a range in

bags, wallets and stoles in various colours and

designs.

Sharmila & Mamta's stall beautifully displays

a sustainable collection in fashion jewellery

and accessories. They offer a range in

terracotta and quilled earrings, coconut

jewellery, beaded necklaces, sitalpatti dressers

and chokers alongside lace and shell

products. Her main focus is to produce bio -

degradable products.

The Homecrafted, a Pune based NGO works

primarily with 54 women artisans giving

thema regular source of income. Their stall

includes an amalgam of crafts, right from

terracotta and metal to crocheted jewellery

with necklaces, earrings, anklets, hand

accessories, key chains, pouches, hair bands,

booties as well a range in pearl necklaces.

This is their first participation at IFJAS and

they appreciate the connect potential of this

trade platform.

Arrkey Arts and Trading from Pune offers a

wide range in imitation jewellery including

the famed marathi nose ornament. Their

German silver, coin and terracotta

adornments sit pretty alongside unique

rice(paddy) earrings. They received a good

response and look forward to the next edition

of IFJAS.

Pranabesh Sarkar's stall showcases a range in

jute products, fabricated jute, jute necklaces

and ear rings, jute thread necklaces, etc. The

collection in necklaces is engaging and eco-

friendly. They also have necklaces with

traditional dolls of Kolkata included in them.

Complimenting this range are wooden

combs, terracotta jewellery and jute bags.

Though in business since 15 years, this is his

2nd participation at IFJAS.

Sangita Gupta has

got along, a range in

crochet jewellery

with seeds and

beads among

embellishments,

crochet bags with

fiber handles and an

interesting range in

paper jewellery.

Sonal Malhotra of Crafts Kutir in this

regional pavilion shared about helping

artisans by providing them a better livelihood

through craft. She stresses that Crafts Kutir is

a social enterprise, supporting education and

livelihood. This stall has very interesting

organic jewellery made of plant seeds, small

boxes and tie & dye textiles. She also offers a

fabric based line in kalmakari, jute and even

some made of

recycled fabric.

Contact Base from

Kolkata works with

grants from

reputed

organizations like

UNESCO. They

support several

families through the craft. Their eye catching

products have among them, dhokra jewellery

of Kolkata, fabric jewellery with the art of

Kamlamkari, Kantha embroidered folders

and bags as well as sitalpati bags in different

shapes and

sizes. This is

their first

participation

at IFJAS and

the artisans

think it is a

good

initiative by

EPCH.

I am full ofappreciation,both for thenorth easternand easternregion themepavilions atIFJAS 2016.This show has provided a goodplatform to reskill artisans as well asupdate them with trends andrequired product designs according tobuyers requirements. Exhibitors havebenefited with IFJAS and EPCH willcontinue with such initiatives byengaging more number of artisansand exporters. To increase buyers'traffic, exporters should introducemore product categories, bring inmore innovations and focus oneffective Visual Merchandizing.

O P PrahaladkaVice Chairman, EPCH

Good platform to reskillartisans and updatethem with new trends

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Glimpses

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Trend Forecast for Spring Summer 2017:Fashion Jewellery & Fashion Accessories5 Digital Marketing secrets to find new profitable clients

With the importance of market trends

playing a key role in all creative businesses

globally, it has become imperative to

understand consumer tastes and how trends

can be foreseen, understood and analyzed.

Keeping this in mind, EPCH organized an

insightful seminar on on Trend Forecast for

Spring Summer 2017: Fashion Jewellery &

Fashion Accessories conducted by Ms.

Urvashi Gupta, Head of Accounts

Mangaement, South Asia at WGSN (the

global trend authority for fashion and

creative industries). Ms. Gupta acquainted

the participants with all the driving factors

for upcoming season with an elaborate

presentation on macro themes for the Spring

and Summer 2017. She talked about the

forecast regarding fashion jewellery and

accessories inspired by digital age that brings

back the punk and hip hop culture in full

swing. She suggested colour palettes

according to every macro theme and advised

the participants to mix match accordingly.

She also mentioned a revival of Romanticism

in the upcoming season and colors like soft

pastels. The trend expert also elaborated on

recycling and repurposing in fashion

jewellery and accessories as an interesting

upcoming trend ahead.

Present on the ocassion were, Mr. D Kumar,

Chairman, EPCH; O P Prahladka, Vice

Chairman, EPCH; Mr. Sobinder Singh Kohli -

President, Reception Committee-IFJAS 2016;

Ms. Neetu

Singh-Vice

President,

Reception

Committee,

IFJAS 2016;

and member

exporters.

Mr. Manuj Bajaj, founder of GreyBox

Technologies, made an insightful

presentation on 5 Digital Marketing secrets

to find new profitable clients. He

familiarized the participants with a secrets to

establish a good digital marketing base to

build connections online, get leads and

Ms. Urvashi Gupta, Head of Accounts

Mangaement, South Asia at WGSN

Mr. Manuj Bajaj from

GreyBox Technologies

Seen on the dais are Mr. Sobinder Singh Kohli -President, Reception Committee-IFJAS 2016;

Mr. D Kumar, Chairman, EPCH; O P Prahladka, Vice Chairman, EPCH; and Ms. Neetu

Singh-Vice President, Reception Committee, IFJAS 2016

increase their sales. He presented an insight

on the 5 digital marketing secrets and advised

the participants to establish trust, credibility

and good connection through LinkedIn and

Facebook in order to reach potential buyers

and get good leads. He showed how to break

down negotiation strategy and the use of

“word of mouth” and “top of mind recall”.

He told the people how to make a website

more user-friendly and responsive and how

to extract the best from your buyers and stand

out. The seminar was very interactive and

participants put up many questions to which

Mr. Bajaj answered satisfactorily.

SEMINARS

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Ajai Shankar Memorial Awards

Fashion Jewellery

M/s. Ozar Industries,GurgaonStand No. F-03/10 Hall 2

Received by:Mr. Prakash

EPCH has set up awards for best stall design, best product display and overall display from the design & product point of view. A committee of experts

was constituted to observe the design & display by each exhibitor. It has recommended three names for the Gold, Silver and Bronze Awards in the

Fashion Jewellery and Fashion Accessories categories.

Fashion Accessories

M/s. Amrish Creations,DelhiStand No. F-07/05 Hall 4

Received by:Mr. Amrish Kumar Goeland Mrs. Kumud

M/s. H.K.R. Creation,MumbaiStand No. F-05/02 Hall 4

Received by:Mr. Manish Mehta

M/s. Amolika, KanpurStand No. F-04/05 Hall 2

Received by:Mr. Rajendra MohanAgarwal

M/s. Haritsons Designs(P) Ltd., JaipurStand No. F-07/04 Hall 4

Received by:Mr. Vikas Haritwal

M/s. Accessorize India,New DelhiStand No. F-03/05 Hall 2

Received by:Ms. Rajnie Sachdev

GOLD

SILVER SILVER

BRONZE BRONZE

GOLD

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Buyers CommentPrime Interest: Imitation Jewellery

I am a wholesaler in businesssince 30 years. I've beenvisiting this fair since manyeditions. In fact, I am aregular at all EPCH shows asI source many kinds of productsfrom India. I love Indian foodand tourist places as well. For me its "Magical India"and my wife loves this country. This time, I am here tosource imitation jewellery. Joseph Bucciarilli, Italy

Prime Interest: Fashion Accessories& Lifestyle Products

This is my firstvisit to IFJAS, notthe first visit to anEPCH fair. I ama wholesalerretailer for fashionaccessories andlifestyle products. Indian products areextremely popular; the quality is good greatvendors and nice people I must say. I am hereto source for my fall collection. 50% of theproducts in my stores are from India. I lovethe handbags here and my expectations are-highest level quality, on time delivery andgood sampling process.Debbie Farah, USA

Prime Interest: Bags & Jewellery

I have a retailbusiness inI n d i a nhandicrafts,bags andjewellery. I amv i s i t i n gIFJAS since its first edition. Indianproducts are quite popular in our marketand for us India is a pioneer inhandicrafts and Indian stuff has goodcolour combinations and designs. I amhere for fashion accessories, scarves andbags. It's a good experience so far and Ihope to find new products for the seasonahead. Kokila Veber, Slovenia

Prime Interest: Bags & Clutch Purses

I have a wholesalebusiness by thename- "Sitara". Iam a frequent visitorto EPCH fairs, since2012 and am heretwice a year. Indianproducts are quite popular in Spain, especiallybags and clutch purses. The show is well organized,services are good and ambience is nice too.Ravi Aidasani & associate, Spain

Prime Interest: Men's Bracelets

I find the entireinitiative ofIFJAS, theexhibitors, theproducts, etc.outstanding andinteresting. Everycorner of this show looks impressive. This ismy second visit to the show and I wish tocontinue as a regular visitor. While all productlines look interesting, I am primarily pickinghand crafted bracelets for men.Daniel Romiro, Spain

Prime Interest:Neck ornaments & Bracelets

"I am here at aEPCH fair aftera gap of ten years.Compared to theFebruary andOctober EPCHshows this is quitecompact. I found the bracelets and necklacesmesmerizing.

Back in Greece there is a resplendent marketfor Indian handicrafts. If these productsmatch our fashion trends, there iscontinuous flow of business. I will be placingmy orders soon.Gatova Gulnara, Greece

Prime Interest: Fashion Jewelleryand Wooden Boxes for Accessories

I am here for fashionjewellery andwooden boxes fordressers, accessories,gifting, etc. I'vespent a lot of timemeeting suppliershere at IFJAS. I like the variety here. I willook forward to more options in non-spicyfood next time! Samantha, USA

Prime Interest:Handcrafted Fashion Accessories

We all are admirers ofIndian crafts. I am herewith my mother and sisterthis time. The displayedassortments are good butwe wish there were manymore artisans.Handcrafted techniques here are worth a lot ofadmiration and the show must promote more numberof artisans in its future editions.Georgiana Zamfri & his family, Romania

Prime Interest:Fashion Accessories

I have a businessof fashiona c c e s s o r i e s ,n e c k l a c e s ,chokers, bagsand bracelets. Ihave restartedmy business after 10 years and am here totake a look at what's going on in the Indianmanufacturers market. I am particularlyinterested in semi-precious stone articles.I work with semi-precious stones with 95%silver. I have already placed my orders forquite an amount of gemstone products, scarvesand bangles. Experience at IFJAS is reallygood and I plan to visit EPCH's big fair inOctober. Laxmi Kido, Australia

Prime Interest: Silver Jewellery

I own a wholesalebusiness of fashionaccessories and silverjewellery. My regularvisits to IFJAS datesback to 7 yearsapproximately. Thiskind of a concentrated show is great, much betterthan other exhibitions. I have already zeroeddown on products of my choice for orders. Aftermy return, I am going to spread the good wordabout IFJAS and get more buyers to source fromIndia. Deepak Viz, Australia

Prime Interest: Crafted Handbags

I am here for hand crafted bags as these appeal toconsumers in my market. This is my first visit toIfJAS. I also source from other countries butmainly from artisans as handcrafted is my mainfocus. Here, it's been a quality experience so far.Nappa, Italy

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Prime Interest: Jewellery

This is my second visitto the fair. Seeing thevariety and options,I plan to make myvisits regular. Fromthe overall displayhere, I found most ofthe jewellery dazzling. In Finland, people valueand respect craftsmanship so artisan productsare in good demand. Katrina Ylipahkala &associate, Finland

Prime Interest: Needlework Products

This fair has reallybeen marvelous. Thisis my first visit here toIFJAS and India andI am glad I came. Ipromise to visit again.I feel Indian productsdisplayed at this fair have a great potential inFrance. I love the needlework accessories andhandbags displayed here. I found the suppliersflexible and their spirit admirable.Joann Pigat, France

Prime Interest: Bags and Garments

This is my first visitto this fair and I amgreatly impressed withthe whole thing, eventhough the travellingpart gets exhausting.Visiting IFJAS hasbeen "worth the trouble". Bags and garments arethe highlight for me. I would definitely visit again.Cassio Sampaio, Brazil

Prime Interest: Fashion Jewellery

I deal in fashionjewellery, mainlynecklaces andbracelets. My firmis 35 year old andI've been visitingEPCH shows sincetwo decades now.15 years ago the collectionwas more traditionally inclined, now it's moreof modern lines. The conditions and facilitieshave improved immensely over the years. I amback in India for the EPCH October fair.Gose, Portugal

Prime Interest: Sterling Silver Jewellery

This is my first visit to thisfair and I am happy withthe overall experience. Imainly deal in sterlingsilver jewellery andprecious stones. Indianproducts that are tooethnic or of vibrant colour combinations are not verypopular in our market. Simple stuff that doesn't havetoo many embellishments is more prevalent.Christine Guerin & associate, USA

Prime Interest: Bags

I deal in a wholesalebusiness of bags andaccessories but am alsolooking at scarveshere. My business of10 years brings meoften to Delhi andMumbai. I am going to introduce Indianaccessories in my product range for the Germanmarket so I am hoping to find good assortments.I have already found good suppliers and plan toplace orders with quite a few of them.Kristine Smith, Germany

Trends Pick

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IFJAS extends sector’s reachwarms up to a wider business networkWith a varied brigade of fashion jewellery and accessories to apparel as

well a reasonable selection in jewellery components, the ninth

edition of IFJAS is concluding its three days course, drawing quality

buyers dealing exclusively in fashion jewellery and accessories from

various importing nations. Buyers have taken notice of artisans and

crafts persons from clusters as well.

Exhibitors at IFJAS from various manufacturing hubs of the country

have put in efforts to get in tune with the latest international fashion

enthusiasm and have in view of that infused in their jewellery and

accessories, an ethnicity that well captures and intrigues modern chic,

while maintaining fidelity with quintessential Indian heritage. The

display by resourceful artisans is clearly an equivalence of luxury and

creativity. These ambitious and dynamic manufacturers are constantly

moving up their competencies by upgrading & consolidating

themselves to meet the demands of an ever evolving market.

This thee days business extravaganza is a thoughtfully chalked out

output of innovation, that has been a result of consistent exploration

of one's multifarious potential and utilities. Therefore the display

includes everything from essentials to luxury; from regular

adornments to amazing statement pieces. Because it is not what you

carry, but how you carry it that counts, exhibitors have lines of travel

bags, shopping bags, totes, gift bags, promotional bags, wine bottle

bags, slings, pouches, clutch purses, purses and potli bags to offer.

There is also an array of scarves and shawls with various prints and

motifs experimented on a variety of fabric bases. In necklaces and

chokers particularly, showy and spectacular oversized and sculptured

pieces have been brought in, using unusual shapes and futuristic

materials.

A Delhi based 20 year old firm showcased a pleasant collection in

necklaces and earrings in different fabrics and designs. They have

many colorful and

trendy bags as well as

wallets in different

fabrics as well. The

owner shares that a lot

of hard work goes to

perfect each piece-all crafted by 90 trained artisans who work at

different centres.

Accessories for premium markets come from a Noida based exhibitor

who begun her enterprise in 2009 with a passion to reach out to

women around the world. Regular exhibitors since many EPCH

shows, they bring to IFJAS trendy and tasseled neon scarves, plenty of

box clutches studded with pearls, stones and other embellishments

with a striking collection in black and white. Buyer response has been

good with enquiries for their neon bag collection and bling and

glittery clutches as well as bags.

Neons come striking with lot of cheer at a Delhi based fashion

accessories manufacturer’s stall as well. With a trendy funky theme

and appeal, they have on display, neon handmade notebooks, bags and

pouches as well as clutches and sling bags. Their emoji earrings and

tassled ear adornments have an instant youth appeal.

Exhibiting since many years at

EPCH fairs, a Moradabad based

exhibitor who also has a

permanent mart at the Expo

Centre marks his second time

participation at IFJAS with an

interesting product line in

jewellery stands and holders.

His line of products includes vintage ceramic bowls in pink, green,

blue and floral prints. Wood, aluminum, nickel, silver and other

metals are used in jewellery stands. Most popular with buyers this

time are their tree style holders, says the proprietor of this firm.

IFJAS Show Bulletin is brought out on behalf of EPCH by Chapakhana.com - [email protected], Tel.: +91 11 22246094

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Inspirational and creative collectionsfind many takers

Spearheaded by a designer who moved back to her homegrounds from

a fast-track life in USA, a Delhi based organization is experiencing its

first participation at IFJAS. With stores in New York and Delhi, they

specialize in woolen stoles, jackets and scarves made primarily by

artisans from Punjab. While floral prints dominate their styles, cotton

and silk stoles in neon are recent additions.

A Delhi based women’s self-help organization that works with

economically backward women has showcased designs “designed by

common housewives of Indian household”. Their colourful range in

bags and jewellery is unique due to the raw material they use. All their

collections are made from recycled fabric and brass.

A Srinagar based exhibitor with a rich display of Kashmiri needlecraft

and prints, brings to IFJAS, selections in stoles and scarves in

cashmere, silk and Pashmina, tuned for their regular markets in Italy.

They are a startup and in their initial stage and this participation is

with an intent to explore more markets. They have received 8 to 10

enquiries mainly from Latin America, Belgium, France and Greece.

A Kolkata based organization, engaged

in manufacturing scarves, stoles,

shawls (silk, cotton, etc), jewellery,

bracelets, wooden stamps and hand

carving products is also a first time

entrant to IFJAS. They mostly export to

Europe and at times get orders from

USA.

A Jaipur based jewellery specialist

working with the American market

brought in a varied range in silver

jewellery and “gift items” like

jewellery boxes, trays and mirrors.

They are keen to reach out to newer

markets and a broader buyer base

through IFJAS.

As per feedback, trade visitors have

appreciated innovative designs &

quality and have found comfort with

the pricing too. Some are particularly

here for components. Textile based

accessories have attracted many,

especially Asian buyers.

IFJAS is now internationally

acknowledged as one of the unique

events for Indian fashion jewellery &

accessories, showcasing both

traditional

and

contemporary

products

from

different

regions of

India,

making it

one the most successful fairs concerning products from the cottage

industry sector. This edition of the Indian Fashion Jewellery &

Accessories Show has brought together over 200 exhibitors

specializing in five broad based product categories.

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