Angel Investing Through Equity Crowdfunding Websites (Series: EQUITY CROWDFUNDING)
Shoot - Expanding your business with Crowdfunding
17
June The Landscape Show 2015 Expanding your business through crowdfunding
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Transcript of Shoot - Expanding your business with Crowdfunding
JuneThe Landscape Show 2015
Expanding your business through crowdfunding
Agenda
Welcome, Agenda and Introductions
Emma Northcott, CrowdcubeChanges in the funding landscape How to apply to Crowdcube and what to expect
Nicola Gammon, ShootSecret of my success and top tipsShoot development plans
Faith Ramsay, InvestorWhy I invested in ShootMy advice from an investor point of view
Questions
Emma Northcott, Crowdcube
Emma is Development Manager Crowdcube. She has worked at start-ups in the fitness, fashion and tech industry.
She is now working at Crowdcube as a Business Development Manager looking to find innovative companies to raise funding through the platform.
Email: [email protected]
TRADITIONAL
Funding landscape
CROWDFUNDING
UK investment market
Crowdcube success to date
The Crowdcube process
- Business Plan- Financial Forecasts- Apply for SEIS/EIS
- Financial Forecasts and Business Plan Review
- Valuation- Video- Pitch Marketing
Plan - Build Pitch- Rewards- Due Diligence- Final Sign-Off
- Pitch Goes Live- Promoting Your
Pitch- Funding Target
- Seven Day Email & AML Checks
- Legal Paperwork
- Funds- Share
Certificates- Final Steps
Success stories
Faith Ramsay, Shoot investor
Faith is owner and founder of My Country Garden Design Solutions based on the Hampshire and Berkshire borders.
After spending 13 years working in finance in London, Faith took the decision to follow her passion for flowers and gardens and retrain as a garden designer.
She has just completed the design of 3 new gardens for Naomi House a children’s hospice and respite centre in Winchester.
Nicola Gammon, Shoot
Nicola Gammon is the founder of Shoot.
Shoot raised £500,000 through Crowdcube to fund an ambitious fast track expansion programme.
Shoot exceeded its original crowdfunding target of £350,000 by 143% to the maximum investment for this round.
Shoot’s pioneering fundraising campaign has set a crowdfunding record for the UK’s gardening industry.
Email: [email protected]
Nicola’s Top Crowdfunding Tips
1. Build relationships and a community 2. Ask for expressions of funding
interest early3. Pre-sell your crowdfunding to those
interested with a business plan4. Build wider community excitement
pre-launch build up
5. Launch with momentum! 6. Follow-up quickly and communicate
regularly7. Ask for investor endorsements and
quotes
Christine Whatley MSGD – “Shoot is an absolutely invaluable resource. It is the best site I know for the range of plants and information included.”
Esra Parr – “I use Shoot in many different ways - best of all, the monthly emails I organise for my clients so that they can care for their own gardens - genius."
Faith Ramsay - "Shoot has been my main go-to website for information on plants"
Funded in 2 weeks … and lots of press!
Shoot Investment in Professional Services
Your branding on sponsored client gardens
Shoot Investment in Professional Services
PROMr. Client
Ms. Client
Garden Maintenance
Sharing client gardens with activity and in-site messaging
Shoot Investment in Professional Services
Sharing client gardens with activity and in-site messaging
Shoot Investment in Professional Services
Professional garden gallery
Thank you and questions?
