MULTIPLE VOICES ON

SOCIAL MEDIA

SHARING THE

SANDBOX

SHARING THE

SANDBOX

@kmagette

I could stop being a control freak if other

people could stop screwing stuff up.

@kmagette

Control WORKS because...

• It’s coordinated

• Consistent with brand

• On message

• Grammar and spelling (!)

@kmagette

Control DOESN’T WORK because...

• One-dimensional

• Unempowering

• Vacations

@kmagette

b

@kmagette

The Eudora Schools

story

@kmagette

RISK MANAGEMENTRISK MANAGEMENT• Policy

• Procedures

• Professional development

@kmagette

POLICYexpectations & consequences

@kmagette

This policy applies to all social media activities by district employees, including but not limited to the use

of blogs, forums, social networking sites (e.g. Facebook, Twitter, LinkedIn, Google+, Flickr, Tumblr and

YouTube) and any other web-based communications on publicly available sites.

These activities are encouraged to take place in a classroom or

school office setting so long as such activities do not detract from

the employees' effectiveness or other job duties.

 When participating in social media activities, even off duty and off premises, such activities must not

violate any Board policies or otherwise interfere with the employee’s or co-workers’ job performance. The Board expects all employees to exercise professionalism and

good judgment in any social media activities, as outlined in the

Social Media Guidelines for District Employees. Furthermore, any social media

activities must comply with all applicable laws including, but not limited to, anti-discrimination, anti-

harassment, copyright, trademark, defamation, privacy, securities, and any other applicable laws and

regulations.

 Any violation of this policy, of the Social Media Guidelines for District Employees, or of any Board policies

or procedures as a result of social media activities, may result in corrective action, up to

and including termination.

The superintendent is responsible for recommending social media guidelines for approval by the Board.

PROCEDURESorganize the chaos

• Who’s representing some part of your organization on social media?

• How can people find these accounts?

• Who supports & monitors employee use?

• What about issues of confidentiality?

• What should an employee do if something uncomfortable or negative comes up?

@kmagette

@kmagette

PROFESSIONAL DEVELOPMENT

being smart & seizing opportunity

• Training & supporting ALL employees to ensure a positive experience

• Encouragement & leadership via Social Media Champions

• Ongoing reminders & opportunities for professional learning

@kmagette

LESS WORK, MORE PLAY.LESS WORK, MORE PLAY.

@kmagette

RESULT:RESULT:

@kmagette

@kmagette

@kmagette

@kmagette

@kmagette

• Less risky than it seems...

• Who sees it?

• You can hide it!

• Great source of content

PUBLIC POSTS ON YOUR FACEBOOK PAGE

@kmagette

MANY VOICES, ONE ACCOUNTMANY VOICES, ONE ACCOUNT• Back-up is critical!

• Signing posts

• Other strategies?

@kmagette

Resources• Social media directory for our district:

www.eudoraschools.org/socialmedia

• Our staff page includes policy, guidelines

and form to use social media for work:

www.eudoraschools.org/staffsocialmedia

• Our story, my book:

Embracing Social Media.

@kmagette

Contact me!Kristin Magette

Director of Communications, Eudora Schools

kristinmagette@eudoraschools.org

785-542-4910

@kmagette

linkedin.com/in/kristinmagette

kristinmagette.com

@kmagette