Share of Voice Water Jan-Aug 2014
10
Period: January-August 2014 Category Review Water
-
date post
20-Oct-2014 -
Category
Technology
-
view
114 -
download
0
description
Share of Voice and Category Review of Water Promotions in Romanian Leaflets from January to August 2014
Transcript of Share of Voice Water Jan-Aug 2014
Period: January-August 2014
Category ReviewWater
Period: January-August 2014
SOVRETAILER A =
Analyzed market: WATER
SOV = SHARE OF VOICESNU = SHOPPER NEED UNIT
ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: M² * qty of SNU
Period: January-August 2014
Markets Share of Voice in All Catalogues M²(SNU) YTD 2014
SOVYTD 2014
M²(SNU)
SOVYTD 2013
M²(SNU)
Evol.SOV(pp)
YTD 2014
Nb SNU
YTD 2013
Nb SNU
Dif SNU(%)
BAUTURI ALCOOLICE
58,1% 56,3% 1,8 5279 5356 -1%
BAUTURI RACORITOARE
29,5% 30,1% -0,6 2935 2886 2%
APE 12,4% 13,6% -1,2 1145 1217 -6%
-1,2pp
0,6pp
-0,8pp+1,6pp
pp=percent point difference of share of voice comparedto the similar period last year
Period: January-August 2014
Producers Share of Voice
Dif %M²(SNU)
Evol. SOVPp
Promo Pressure of Producers M²(SNU)
COCA-COLA COMPANY
15% -2% -0,5
ROMAQUA 11% 17% 1,5
CARPATHIAN SPRINGS
11% 27% 2,2
EUROPEAN DRINKS
9% 4% 0,2
APEMIN ZIZIN 8% 30% 1,7
PERLA HARGHITEI
6% 25% 1,2
RIO BUCOVINA 6% 29% 1,2
APEMIN TUSNAD
6% 15% 0,7
Producers Share of Voice in Water Market M²(SNU) YTD 2014
Nb of leaflets
in 8 months
Nb of SNU promotedYTD 2014
Nb of SNU promotedYTD 2013
COCA-COLA COMPANY 139 186 183
ROMAQUA 122 137 141
CARPATHIAN SPRINGS 89 119 107
EUROPEAN DRINKS 41 68 89
APEMIN ZIZIN 73 86 70
PERLA HARGHITEI 49 60 59
RIO BUCOVINA 55 61 81
APEMIN TUSNAD 28 39 41
Period: January-August 2014
Retailers Share of Voice in Water Market M²(SNU) YTD 2014
Nb of leaflets
in 8 months
YTD 2014
Nb SNU
YTD 2013
Nb SNU
% Dif SNU
YTD ‘14 vs ‘13
Promo pressure of Retailers M²(SNU)
SELGROS 43 150 119 26%
XXL MEGA DISCOUNT
43 148 139 7%
KAUFLAND 38 148 135 10%
CARREFOUR 37 129 132 -2%
METRO 20 121 172 -30%
PENNY MARKET 52 113 106 7%
CORA 33 96 98 -2%
BILLA 53 96 88 9%
MEGA IMAGE 21 46 53 -13%
CARREFOUR MARKET
25 33 34 -3%
PROFI 23 32 32 0%
LIDL 8 22 1 2100%
REAL 9 11 108 -90%
TOTAL 405 1145 1217 -6%
Bubble size = Share of Voice M²(SNU)
Period: January-August 2014
Producers in Retailers M²(SNU) YTD 2014
Monthly dispatch of SNU in Kaufland
Promotion Calendar in Kaufland
Period: January-August 2014
Brands Share of Voice in Water Market M²(SNU) YTD 2014
TOP 3 BrandsSOV YTD 2014
SOV YTD 2013
Evol. SOV
Nb SNUYTD 2014
AQUA CARPATICA 10,70% 8,60% 1,6 119
BORSEC 9,20% 8,50% 0,3 117
IZVORUL ALB 7,80% 7,50% -2,4 95
Consumer advantages used / Brand
Period: January-August 2014
Instant market analysis
Period: January-August 2014
Hit promo – 1 year analysis of SKU
This SKU was promoted 101 times from 1 September 2013 to 31 August 2014, in 16 Retailers, 6 distribution channels.
BORSEC APA MINERALA CARBOGAZOASA 1 STICLA 1.5 L
intensive promo
PROMO SEASONALITY
Period: January-August 2014
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
We remain at your disposal for further information or a live demo
Follow us on social networks for more Markets Intelligence
