Share of Voice Beer Jan-Jul 2014 RO
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Period: January-July 2014 Category Review Beer
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20-Oct-2014 -
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Share of Voice Beer Jan-Jul 2014 RO
Transcript of Share of Voice Beer Jan-Jul 2014 RO
Period: January-July 2014
Category Review Beer
Period: January-July 2014
SOVRETAILER A =
Analyzed market: BERE SOV = SHARE OF VOICE
SNU = SHOPPER NEED UNIT
ALL RETAILERS = 100%ALL BRANDS = 100%INDEX USED: M²(SNU)
Period: January-July 2014
Markets Share of Voice in All Catalogues M²(SNU) YTD 2014
SOVYTD 2014
M²(SNU)
SOVYTD 2013
M²(SNU)
Evol.SOV(pp)
YTD 2014
Nb SNU
YTD 2013
Nb SNU
Dif SNU
(%)
BERE BLONDA 79,20% 78,30% 0,9 1956 1739+12
%
BERE EXOTICA 11,00% 13,40% -2,4 272 277 -2%
BERE FARA ALCOOL 6,20% 5,70% 0,5 143 148 -3%
BERE NEAGRA 3,50% 2,40% 1,1 88 66+33
%
PACHET BERE 0,20% 0,20% -0,1 5 5 0%
TOTAL 100% 100% (-) 2464 2235+10
%
-3,7pp
+2,5pp
+0,5pp
+0,7pp
0,1pp
pp=percent point difference of share of voice comparedto the similar period last year
Period: January-July 2014
Retailers Share of Voice in Beer Market M²(SNU) YTD 2014
Nb of leaflets
in 7 months
YTD 2014
Nb SNU
YTD 2013
Nb SNU
% Dif SNU
YTD ‘14 vs ‘13
Retailers Evolution YTD 2014 vs 2013 M²(SNU)
SELGROS 34 282 233 +21%
METRO 16 275 189 +46%
XXL MEGA DISCOUNT
49 240 191 +26%
CARREFOUR 34 231 186 +24%
CORA 31 229 156 +47%
PENNY MARKET 53 205 183 +12%
KAUFLAND 33 179 128 +40%
BILLA 54 166 152 +9%
MEGA IMAGE 23 97 87 +12%
CARREFOUR MARKET
34 93 48 +94%
PROFI 20 60 47 +28%
LIDL 17 36 30 +20%
REAL 12 29 189 -85%
OTHERS 41 342 416 -18%
TOTAL 451 2464 2235 +10%
Period: January-July 2014
Producers Share of Voice in Beer Market M²(SNU) YTD 2014
Nb of leaflets in 7 months
Nb of SNU promoted
Nb of Retailer
s
HEINEKEN 292 700 16
URSUS 241 462 17
STARBEV 212 406 17
URBB 166 269 15
ROMAQUA 47 88 14
EUROPEANFOODS
36 54 6
-3,3pp
+7,9pp
+1pp
+0,2pp
pp=percent point difference of producer share of voice comparedto the similar period last year
Producers in Retailers M²(SNU) YTD 2014
+0,3pp-3,4pp-1,4pp
Monthly dispatch of SNU in Kaufland
Period: January-July 2014
Brands Share of Voice in Beer Market M²(SNU) YTD 2014
TOP 5 Brands
SOV YTD 2014
SOV YTD 2013
Evol. SOV(pp)
Nb SNUYTD 2014
BERGENBIER 9,10% 8,10% +1 215
CIUC PREMIUM 7,20% 6,00% +1,1 175
TUBORG 6,00% 5,30% +0,7 125
TIMISOREANA 5,80% 4,70% +1,1 154
URSUS 5,50% 5,70% -0,2 144
Consumer advantages used M²(SNU) YTD 2014
Period: January-July 2014
Period: January-July 2014
Thank you for your attention
Florentina VasileLeaflet Monitor Director [email protected]+40 (0) 743 216 282
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