Shannon Eterginio_About Presentation
15
2016 About Shannon Eterginio
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Transcript of Shannon Eterginio_About Presentation
2016
About Shannon Eterginio
Shannon Eterginio
I am an experienced (15+ years!), energetic, creative and dedicated marketing communications and public relations practitioner. I am committed to designing and executing programs that help companies meet their sales and marketing goals.
I take great pride in that I have broad industry experience including consumer, nonprofit, healthcare, business-to-business, financial and State. I draw on past experiences and bring new thinking with a unique perspective.
Shannon Eterginio
What Sets Me Apart?
Innovative
Energetic
Fresh thinking
Experience from working with large companies, agencies and small companies
Work tirelessly to get the job done
Shannon Eterginio
I strategically design marketing communications programs that deliver results tapping into five main business components, including:
Public Relations
Social Media
Graphic Design
Corporate Communications
Events & Promotions
Marketing
Shannon Eterginio
Public Relations Examples:
News Media Relations (digital, broadcast and print)
Product Launches
Retail Store launches
Bylined Articles
Customized News Stories
Video News Releases
Radio News Releases
Public Service Announcements
Speaking Engagements
Media Spokesperson Training
Shannon Eterginio
Social Media Examples:
Strategic Planning
Social Media Content Calendar
Social Media Content
Posts
Images
Videos
Relationship Management
Reporting & Measurement
Shannon Eterginio
Graphic Design Examples:
Corporate identity (e.g., logos, design guidelines, etc.)
Collateral (e.g., brochures, posters, etc.)
Web
Copywriting
Production management
Project management
Shannon Eterginio
Corporate Communications Examples:
Newsletters
Speech writing
Sales training materials
Crisis management
Presentation development
Shannon Eterginio
Events/Promotions Examples:
Alternative (e.g., mobile marketing, product sampling)
Grand openings
Product/program/service launches
Celebrity appearances/endorsements
Tradeshows/conferences
Contests
Meeting planning/coordination
Community relations events (e.g., fundraisers, benefit dinners, etc.)
On-site management
Shannon Eterginio
Marketing Communications Examples:
Branding
Direct mail & E-mail marketing
Web site marketing
Newsletters
Shannon Eterginio
Goals:
Move the needle
Generate the right kind of awareness
Learn the business inside and out
Produce top-quality work on time, on target and on budget
Understand the competitive environment
Shannon Eterginio
Results Focused:
Publicity measurement (e.g., advertising equivalency, impressions, number of placements and quality)
Sales (e.g., incoming leads, movement, etc.)
Responses (e.g., to surveys, call-to-action direct marketing, etc.)
Web site activity
Contest entries
Number of event attendees
Shannon Eterginio
I Have Worked With:
Shannon Eterginio
I have over a 15 years of experience developing award-winning marketing communications programs. Recognized for my strategic counsel and creative tactics, I lead with a unique perspective and global thinking.
I have worked on both the client side and agency side, within the United States and internationally. I’ve worked with some of the world’s most recognizable brands, including L’Oréal Paris, LEGO®, California Pizza Kitchen, British American Tobacco’s Lucky Strike, Domain Home Fashions and Aga Ranges.
I has been a member of both national and local chapters of the Public Relations Society of America and served on the Board of Directors of the Connecticut Valley Chapter. I have also served as a Board member of the Connecticut Aids Resource Coalition (CARC), have served as Vice President and on the Board of Directors of the Make-a-Wish Foundation of Western and Central Massachusetts, and been a member of the Connecticut Women’s Council (CWC), including serving on the organization’s marketing committee. I have actively supported the Connecticut March of Dimes, Alex’s Lemonade Stand, as well as the Connecticut Women’s Hall of Fame. In 2006, I founded the volunteer organization Project SHE, which supported disadvantaged high school girls in Hartford. And I was named a member of the Hartford Business Journal’s “40 under Forty” Class of 2005.
